{"id":4756,"date":"2024-04-10T09:00:00","date_gmt":"2024-04-10T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4756"},"modified":"2024-12-24T16:01:03","modified_gmt":"2024-12-24T15:01:03","slug":"odmena-za-vernost-jak-se-darkove-karty-a-vernostni-programy-spojuji-pro-poteseni-zakazniku","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/cs\/odmena-za-vernost-jak-se-darkove-karty-a-vernostni-programy-spojuji-pro-poteseni-zakazniku\/","title":{"rendered":"Odm\u011bna za v\u011brnost: Jak se d\u00e1rkov\u00e9 karty a v\u011brnostn\u00ed programy spojuj\u00ed pro pot\u011b\u0161en\u00ed z\u00e1kazn\u00edk\u016f"},"content":{"rendered":"\n

P\u0159edstavte si toto: Je chladn\u00e9 podzimn\u00ed r\u00e1no a vy m\u00ed\u0159\u00edte do sv\u00e9 obl\u00edben\u00e9 kav\u00e1rny. Kdy\u017e se p\u0159ibl\u00ed\u017e\u00edte k pultu, barista v\u00e1s p\u0159iv\u00edt\u00e1 srde\u010dn\u00fdm \u00fasm\u011bvem a zn\u00e1mou ot\u00e1zkou: \u201eJako obvykle?\u201c P\u0159ik\u00fdvnete a b\u011bhem okam\u017eiku je v\u00e1\u0161 obl\u00edben\u00fd n\u00e1poj p\u0159ipraven spolu s p\u0159ekvapen\u00edm \u2013 na v\u00e1\u0161 \u00fa\u010det je p\u0159ips\u00e1n v\u011brnostn\u00ed bod. Tato bezprobl\u00e9mov\u00e1 kombinace personalizovan\u00e9 slu\u017eby a odm\u011bn je mo\u017en\u00e1 d\u00edky integraci d\u00e1rkov\u00fdch karet s v\u011brnostn\u00edmi programy.<\/p>\n\n\n\n

Spojen\u00ed d\u00e1rkov\u00fdch karet a v\u011brnostn\u00edch program\u016f<\/h4>\n\n\n\n

D\u00e1rkov\u00e9 karty a v\u011brnostn\u00ed programy jsou ji\u017e dlouho sou\u010d\u00e1st\u00ed maloobchodn\u00edho prost\u0159ed\u00ed. Podle zpr\u00e1vy Gift Card State of the Union 2022 od Blackhawk Network, si 71 % spot\u0159ebitel\u016f s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed vybere prodejce, kter\u00fd nab\u00edz\u00ed v\u011brnostn\u00ed program, co\u017e zd\u016fraz\u0148uje d\u016fle\u017eitost odm\u011bn a pob\u00eddek p\u0159i budov\u00e1n\u00ed loajality z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Vyu\u017eit\u00ed synergi\u00ed<\/h4>\n\n\n\n

Kdy\u017e se d\u00e1rkov\u00e9 karty a v\u011brnostn\u00ed programy spoj\u00ed, vytvo\u0159\u00ed symbiotick\u00fd vztah, kter\u00fd prosp\u00edv\u00e1 jak podnik\u016fm, tak z\u00e1kazn\u00edk\u016fm. Zva\u017ete tyto kl\u00ed\u010dov\u00e9 synergie:<\/p>\n\n\n\n

    \n
  1. V\u011bt\u0161\u00ed zapojen\u00ed z\u00e1kazn\u00edk\u016f: Integrac\u00ed d\u00e1rkov\u00fdch karet s v\u011brnostn\u00edmi programy mohou firmy prohloubit interakci se z\u00e1kazn\u00edky. Podle studie Bond Brand Loyalty je u 79 % spot\u0159ebitel\u016f pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee budou i nad\u00e1le nakupovat u spole\u010dnosti, kter\u00e1 nab\u00edz\u00ed v\u011brnostn\u00ed program, co\u017e ukazuje d\u016fle\u017eitost budov\u00e1n\u00ed trval\u00fdch vztah\u016f se z\u00e1kazn\u00edky.<\/li>\n\n\n\n
  2. Zv\u00fd\u0161en\u00ed po\u010dtu opakovan\u00fdch n\u00e1kup\u016f: D\u00e1rkov\u00e9 karty motivuj\u00ed k opakovan\u00fdm n\u00e1kup\u016fm t\u00edm, \u017ee poskytuj\u00ed z\u00e1kazn\u00edk\u016fm pohodlnou a flexibiln\u00ed platebn\u00ed metodu. Ve spojen\u00ed s v\u011brnostn\u00edm programem se d\u00e1rkov\u00e9 karty st\u00e1vaj\u00ed je\u0161t\u011b siln\u011bj\u0161\u00edm n\u00e1strojem, proto\u017ee z\u00e1kazn\u00edci z\u00edsk\u00e1vaj\u00ed odm\u011bny za ka\u017ed\u00fd n\u00e1kup, co\u017e je motivuje k op\u011btovn\u00e9mu n\u00e1kupu.<\/li>\n\n\n\n
  3. Poznatky zalo\u017een\u00e9 na datech: Integrace d\u00e1rkov\u00fdch karet s v\u011brnostn\u00edmi programy umo\u017e\u0148uje firm\u00e1m sb\u00edrat cenn\u00e1 data o preferenc\u00edch a chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Anal\u00fdzou t\u011bchto dat mohou podniky z\u00edskat p\u0159ehled o n\u00e1kupn\u00edch vzorc\u00edch, preferenc\u00edch a trendech, co\u017e jim umo\u017e\u0148uje l\u00e9pe p\u0159izp\u016fsobit sv\u00e9 nab\u00eddky pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f.<\/li>\n<\/ol>\n\n\n\n

    P\u0159\u00edklady z re\u00e1ln\u00e9ho sv\u011bta<\/h4>\n\n\n\n

    Pod\u00edvejme se, jak n\u011bkter\u00e9 firmy vyu\u017e\u00edvaj\u00ed integraci d\u00e1rkov\u00fdch karet s v\u011brnostn\u00edmi programy k pos\u00edlen\u00ed v\u011brnosti a spokojenosti z\u00e1kazn\u00edk\u016f:<\/p>\n\n\n\n

      \n
    1. Sephora: V\u011brnostn\u00ed program Beauty Insider od spole\u010dnosti Sephora nab\u00edz\u00ed \u010dlen\u016fm mo\u017enost z\u00edsk\u00e1vat body za ka\u017ed\u00fd n\u00e1kup, kter\u00e9 mohou b\u00fdt vym\u011bn\u011bny za odm\u011bny jako jsou slevy, vzorky a exkluzivn\u00ed z\u00e1\u017eitky. Integrac\u00ed d\u00e1rkov\u00fdch karet do programu poskytuje Sephora z\u00e1kazn\u00edk\u016fm bezprobl\u00e9mov\u00fd a odm\u011b\u0148uj\u00edc\u00ed z\u00e1\u017eitek z nakupov\u00e1n\u00ed.<\/li>\n\n\n\n
    2. Target: V\u011brnostn\u00ed program Circle spole\u010dnosti Target nab\u00edz\u00ed sv\u00fdm \u010dlen\u016fm personalizovan\u00e9 slevy, narozeninov\u00e9 odm\u011bny a p\u0159ednostn\u00ed p\u0159\u00edstup k v\u00fdprodej\u016fm. Spojen\u00edm d\u00e1rkov\u00fdch karet s programem podporuje spole\u010dnost Target opakovan\u00e9 n\u00e1kupy a zv\u00fd\u0161en\u00e9 v\u00fddaje a z\u00e1rove\u0148 odm\u011b\u0148uje z\u00e1kazn\u00edky za jejich loajalitu.<\/li>\n<\/ol>\n\n\n\n

      Z\u00e1v\u011br<\/h4>\n\n\n\n

      V konkuren\u010dn\u00edm prost\u0159ed\u00ed maloobchodu mus\u00ed firmy neust\u00e1le inovovat, aby p\u0159il\u00e1kaly a udr\u017eely si z\u00e1kazn\u00edky. Integrac\u00ed d\u00e1rkov\u00fdch karet s v\u011brnostn\u00edmi programy mohou firmy vytv\u00e1\u0159et atraktivn\u00ed odm\u011bny a motiva\u010dn\u00ed stimuly, kter\u00e9 posiluj\u00ed anga\u017eovanost z\u00e1kazn\u00edk\u016f, opakovan\u00e9 n\u00e1kupy a dlouhodobou loajalitu. Jak se hranice mezi d\u00e1rkov\u00fdmi kartami a v\u011brnostn\u00edmi programy st\u00edraj\u00ed, je jasn\u00e9 jedno: pokud jde o uspokojen\u00ed z\u00e1kazn\u00edk\u016f, je celek skute\u010dn\u011b d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e sou\u010det jeho \u010d\u00e1st\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"

      P\u0159edstavte si toto: Je chladn\u00e9 podzimn\u00ed r\u00e1no a vy m\u00ed\u0159\u00edte do sv\u00e9 obl\u00edben\u00e9 kav\u00e1rny. Kdy\u017e se p\u0159ibl\u00ed\u017e\u00edte k pultu, barista v\u00e1s p\u0159iv\u00edt\u00e1 srde\u010dn\u00fdm \u00fasm\u011bvem a zn\u00e1mou ot\u00e1zkou: \u201eJako obvykle?\u201c P\u0159ik\u00fdvnete a b\u011bhem okam\u017eiku je v\u00e1\u0161 obl\u00edben\u00fd n\u00e1poj p\u0159ipraven spolu s p\u0159ekvapen\u00edm \u2013 na v\u00e1\u0161 \u00fa\u010det je p\u0159ips\u00e1n v\u011brnostn\u00ed bod. Tato bezprobl\u00e9mov\u00e1 kombinace personalizovan\u00e9 slu\u017eby a …<\/p>\n

      Odm\u011bna za v\u011brnost: Jak se d\u00e1rkov\u00e9 karty a v\u011brnostn\u00ed programy spojuj\u00ed pro pot\u011b\u0161en\u00ed z\u00e1kazn\u00edk\u016f<\/span> Pokra\u010dovat ve \u010dten\u00ed »<\/a><\/p>\n","protected":false},"author":7,"featured_media":4173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-4756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cze"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/4756\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/comments\/?post=4756"}],"version-history":[{"count":2,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/4756\/revisions\/"}],"predecessor-version":[{"id":4759,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/4756\/revisions\/4759\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/4173\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/?parent=4756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/categories\/?post=4756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/tags\/?post=4756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}