{"id":4874,"date":"2025-01-15T09:00:00","date_gmt":"2025-01-15T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4874"},"modified":"2025-03-01T09:52:17","modified_gmt":"2025-03-01T08:52:17","slug":"5-zpusobu-jak-z-prijemcu-darkovych-karet-udelat-loajalni-zakazniky","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/cs\/5-zpusobu-jak-z-prijemcu-darkovych-karet-udelat-loajalni-zakazniky\/","title":{"rendered":"5 zp\u016fsob\u016f, jak\u00a0z p\u0159\u00edjemc\u016f d\u00e1rkov\u00fdch karet ud\u011blat loaj\u00e1ln\u00ed\u00a0z\u00e1kazn\u00edky"},"content":{"rendered":"\n

D\u00e1rkov\u00e9 karty \u010dasto p\u0159edstavuj\u00ed prvn\u00ed interakci nov\u00e9ho z\u00e1kazn\u00edka se zna\u010dkou, a proto mus\u00ed maloobchodn\u00edci tuto p\u0159\u00edle\u017eitost vyu\u017e\u00edt k tomu,\u00a0aby z p\u0159\u00edjemc\u016f d\u00e1rkov\u00fdch karet ud\u011blali loaj\u00e1ln\u00ed, opakovan\u011b nakupuj\u00edc\u00ed z\u00e1kazn\u00edky. Zde je p\u011bt \u00fa\u010dinn\u00fdch strategi\u00ed, jak tohoto c\u00edle dos\u00e1hnout:<\/p>\n\n\n\n

1. Nab\u00eddn\u011bte uv\u00edtac\u00ed slevu<\/strong><\/h4>\n\n\n\n

Kdy\u017e z\u00e1kazn\u00edk uplatn\u00ed svou d\u00e1rkovou kartu, po\u0161lete mu e-mail se speci\u00e1ln\u00ed slevou nebo nab\u00eddkou na dal\u0161\u00ed n\u00e1kup. Tento mal\u00fd krok je motivuje k n\u00e1vratu do va\u0161eho obchodu nebo na web a z\u00e1rove\u0148 vytv\u00e1\u0159\u00ed pozitivn\u00ed prvn\u00ed dojem. Zva\u017ete nab\u00eddnut\u00ed\u00a0odstup\u0148ovan\u00fdch\u00a0slev, nap\u0159\u00edklad \u201e10% sleva na dal\u0161\u00ed n\u00e1kup\u201c nebo \u201eP\u0159i n\u00e1kupu nad 50 \u20ac\u00a0doostanete\u00a0slevu ve v\u00fd\u0161i 10 \u20ac.\u201c<\/p>\n\n\n\n

2. P\u0159edstavte v\u011brnostn\u00ed programy<\/strong><\/h4>\n\n\n\n

Uplatn\u011bn\u00ed d\u00e1rkov\u00e9 karty p\u0159edstavuje ide\u00e1ln\u00ed p\u0159\u00edle\u017eitost k p\u0159edstaven\u00ed va\u0161eho v\u011brnostn\u00edho programu. Automaticky\u00a0zaregistrujte\u00a0p\u0159\u00edjemce d\u00e1rkov\u00fdch karet do sv\u00e9ho programu a nab\u00eddn\u011bte jim bonusov\u00e9 body jen za registraci. S pomoc\u00ed SmartGifty<\/a> m\u016f\u017eete d\u00e1rkov\u00e9 karty integrovat do v\u011brnostn\u00edho programu, co\u017e v\u00e1m umo\u017en\u00ed snadno sledovat odm\u011bny a nab\u00eddnout personalizovan\u00e9 akce na z\u00e1klad\u011b chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

3. Pos\u00edlejte personalizovan\u00e1 doporu\u010den\u00ed produkt\u016f<\/strong><\/h4>\n\n\n\n

Po uplatn\u011bn\u00ed d\u00e1rkov\u00e9 karty vyu\u017eijte data z t\u00e9to transakce k zasl\u00e1n\u00ed personalizovan\u00fdch doporu\u010den\u00ed produkt\u016f.\u00a0Prost\u0159ednictv\u00edm e-mailu nebo na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch zobrazte z\u00e1kazn\u00edk\u016fm zbo\u017e\u00ed, kter\u00e9 dopl\u0148uje jejich n\u00e1kup, nebo\u00a0je upozorn\u011bte na\u00a0novinky, o kter\u00e9 by mohli m\u00edt z\u00e1jem. T\u00edm nejen vylep\u0161\u00edte z\u00e1\u017eitek z n\u00e1kupu, ale tak\u00e9 zv\u00fd\u0161\u00edte \u0161anci na opakovan\u00fd n\u00e1kup.<\/p>\n\n\n\n

4. Vytvo\u0159te bezprobl\u00e9mov\u00fd z\u00e1kaznick\u00fd z\u00e1\u017eitek<\/strong><\/h4>\n\n\n\n

Ujist\u011bte se, \u017ee proces uplatn\u011bn\u00ed d\u00e1rkov\u00fdch karet je co nejhlad\u0161\u00ed a nejjedodu\u0161\u0161\u00ed. Z\u00e1kazn\u00edci, kte\u0159\u00ed maj\u00ed pozitivn\u00ed zku\u0161enost s pou\u017eit\u00edm sv\u00fdch d\u00e1rkov\u00fdch karet, se pravd\u011bpodobn\u011bji vr\u00e1t\u00ed k dal\u0161\u00edm n\u00e1kup\u016fm. To zahrnuje snadn\u00e9 mo\u017enosti uplatn\u011bn\u00ed online a zaji\u0161t\u011bn\u00ed toho, \u017ee person\u00e1l v obchodech je vy\u0161kolen\u00fd\u00a0pro\u00a0efektivn\u00ed\u00a0asistenci\u00a0s transakcemi s d\u00e1rkov\u00fdmi kartami.<\/p>\n\n\n\n

5. Zv\u00fd\u0161en\u00fd prodej\u016f a cross-selling p\u0159i uplatn\u011bn\u00ed karty<\/strong>

<\/span><\/p><\/h4>\n\n\n\n

Kdy\u017e z\u00e1kazn\u00edci uplatn\u00ed sv\u00e9 d\u00e1rkov\u00e9 karty, nab\u00eddn\u011bte jim dal\u0161\u00ed produkty nebo slu\u017eby se slevou. Nap\u0159\u00edklad pokud pou\u017e\u00edvaj\u00ed d\u00e1rkovou kartu k n\u00e1kupu konkr\u00e9tn\u00ed polo\u017eky, navrhn\u011bte jim dopl\u0148kov\u00e9 produkty, kter\u00e9 jejich n\u00e1kup dopl\u0148uj\u00ed. Maloobchodn\u00edci mohou tak\u00e9 vytvo\u0159it speci\u00e1ln\u00ed \u201ebal\u00ed\u010dky s d\u00e1rkovou kartou\u201c, kde p\u0159\u00edjemci mohou vyu\u017e\u00edt svou kartu na v\u00edce souvisej\u00edc\u00edch polo\u017eek, \u010d\u00edm\u017e se zv\u00fd\u0161\u00ed celkov\u00e1 hodnota transakce.<\/p>\n\n\n\n

Implementac\u00ed t\u011bchto strategi\u00ed mohou maloobchodn\u00edci prom\u011bnit p\u0159\u00edjemce d\u00e1rkov\u00fdch karet na v\u011brn\u00e9 z\u00e1kazn\u00edky,\u00a0kte\u0159\u00ed budou se zna\u010dkou spolupracovat je\u0161t\u011b dlouho po sv\u00e9m prvn\u00edm n\u00e1kupu.<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e1rkov\u00e9 karty \u010dasto p\u0159edstavuj\u00ed prvn\u00ed interakci nov\u00e9ho z\u00e1kazn\u00edka se zna\u010dkou, a proto mus\u00ed maloobchodn\u00edci tuto p\u0159\u00edle\u017eitost vyu\u017e\u00edt k tomu,\u00a0aby z p\u0159\u00edjemc\u016f d\u00e1rkov\u00fdch karet ud\u011blali loaj\u00e1ln\u00ed, opakovan\u011b nakupuj\u00edc\u00ed z\u00e1kazn\u00edky. Zde je p\u011bt \u00fa\u010dinn\u00fdch strategi\u00ed, jak tohoto c\u00edle dos\u00e1hnout: 1. Nab\u00eddn\u011bte uv\u00edtac\u00ed slevu Kdy\u017e z\u00e1kazn\u00edk uplatn\u00ed svou d\u00e1rkovou kartu, po\u0161lete mu e-mail se speci\u00e1ln\u00ed slevou nebo nab\u00eddkou …<\/p>\n

5 zp\u016fsob\u016f, jak\u00a0z p\u0159\u00edjemc\u016f d\u00e1rkov\u00fdch karet ud\u011blat loaj\u00e1ln\u00ed\u00a0z\u00e1kazn\u00edky<\/span> Pokra\u010dovat ve \u010dten\u00ed »<\/a><\/p>\n","protected":false},"author":7,"featured_media":4810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76,1],"tags":[],"class_list":["post-4874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cze","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/4874\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/comments\/?post=4874"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/4874\/revisions\/"}],"predecessor-version":[{"id":4875,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/4874\/revisions\/4875\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/4810\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/?parent=4874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/categories\/?post=4874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/tags\/?post=4874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}