{"id":5234,"date":"2025-08-15T09:00:00","date_gmt":"2025-08-15T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=5234"},"modified":"2025-07-07T13:57:47","modified_gmt":"2025-07-07T12:57:47","slug":"srpen-cas-pro-smysluplne-darky-zpatky-do-prace-zpatky-do-skoly","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/cs\/srpen-cas-pro-smysluplne-darky-zpatky-do-prace-zpatky-do-skoly\/","title":{"rendered":"Srpen \u2013 \u010das pro smyslupln\u00e9 d\u00e1rky: Zp\u00e1tky do pr\u00e1ce, zp\u00e1tky do \u0161koly"},"content":{"rendered":"\n<p>Po pomalej\u0161\u00edm letn\u00edm tempu p\u0159ich\u00e1z\u00ed srpen s ostr\u00fdm obratem. \u0160koly se znovu otev\u00edraj\u00ed, schr\u00e1nky se pln\u00ed e-maily, rutina se vrac\u00ed. Pro firmy to nen\u00ed jen nov\u00fd za\u010d\u00e1tek \u2013 je to strategick\u00e9 okno.<\/p>\n\n\n\n<p>Zat\u00edmco v\u011bt\u0161ina zna\u010dek \u010dek\u00e1 se sv\u00fdmi velk\u00fdmi pl\u00e1ny na \u010dtvrt\u00e9 \u010dtvrtlet\u00ed a\u017e do z\u00e1\u0159\u00ed, chyt\u0159\u00ed market\u00e9\u0159i u\u017e vyu\u017e\u00edvaj\u00ed srpen naplno. Je to ide\u00e1ln\u00ed doba pro obnoven\u00ed vztah\u016f \u2013 se z\u00e1kazn\u00edky, t\u00fdmy i partnery.<\/p>\n\n\n\n<p>A existuje modern\u00ed a flexibiln\u00ed n\u00e1stroj, kter\u00fd funguje jak pro firemn\u00ed, tak osobn\u00ed p\u0159\u00edle\u017eitosti:&nbsp;<strong>digit\u00e1ln\u00ed d\u00e1rkov\u00e9 karty<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pro rodiny: Jeden z nejru\u0161n\u011bj\u0161\u00edch n\u00e1kupn\u00edch m\u011bs\u00edc\u016f v roce<\/h4>\n\n\n\n<p>Zp\u00e1tky do \u0161koly je hned po V\u00e1noc\u00edch druh\u00fdm nejsiln\u011bj\u0161\u00edm obdob\u00edm v maloobchodu. M\u00edsto slev a doprodeje z\u00e1sob ale progresivn\u00ed zna\u010dky s\u00e1zej\u00ed na d\u00e1rkov\u00e9 karty \u2013 chytrou, bezstresovou alternativu.<\/p>\n\n\n\n<p><strong>Pro\u010d?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexibilita v\u00edt\u011bz\u00ed<\/strong>\u00a0\u2013 seznamy pot\u0159eb se m\u011bn\u00ed, rodi\u010de i prarodi\u010de rad\u011bji daj\u00ed d\u00e1rkovou kartu do obl\u00edben\u00e9ho obchodu.<\/li>\n\n\n\n<li><strong>Digit\u00e1ln\u00ed generace Z<\/strong>\u00a0\u2013 teenage\u0159i jsou zvykl\u00ed na mobiln\u00ed platby a r\u00e1di si n\u00e1kupy p\u0159izp\u016fsobuj\u00ed. E-karty s emoji a z\u00e1bavn\u00fdm designem mluv\u00ed jejich jazykem.<\/li>\n\n\n\n<li><strong>Sd\u00edlen\u00e1 odpov\u011bdnost<\/strong>\u00a0\u2013 p\u0159\u00edbuzn\u00ed v r\u016fzn\u00fdch m\u011bstech mohou p\u0159isp\u011bt d\u00e1rkovou kartou bez nutnosti po\u0161tovn\u00e9ho.<\/li>\n<\/ul>\n\n\n\n<p>SmartGifty umo\u017e\u0148uje seskupit karty do kategori\u00ed jako \u201eSva\u010diny\u201c, \u201e\u0160koln\u00ed pot\u0159eby\u201c nebo \u201ePrvn\u00ed \u0161koln\u00ed t\u00fdden\u201c, co\u017e d\u011bl\u00e1 nab\u00eddku relevantn\u00ed a ne generickou.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pro firmy: M\u011bs\u00edc pro znovuzapojen\u00ed zam\u011bstnanc\u016f<\/h4>\n\n\n\n<p>Zam\u011bstnanci se po pr\u00e1zdnin\u00e1ch vracej\u00ed zp\u011bt. N\u011bkte\u0159\u00ed motivovan\u00ed, jin\u00ed m\u00e9n\u011b. Srpen je ide\u00e1ln\u00ed \u010das pro nastartov\u00e1n\u00ed kultury i t\u00fdmov\u00e9 dynamiky \u2013 nen\u00e1siln\u011b.<\/p>\n\n\n\n<p>Digit\u00e1ln\u00ed d\u00e1rky se st\u00e1vaj\u00ed b\u011b\u017en\u00fdm n\u00e1strojem pro HR, intern\u00ed komunikaci i teamleadery, kte\u0159\u00ed cht\u011bj\u00ed \u0159\u00edct:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201eV\u00edtejte zp\u011bt.\u201c<\/li>\n\n\n\n<li>\u201eD\u00edky za skv\u011bl\u00e9 Q2.\u201c<\/li>\n\n\n\n<li>\u201ePoj\u010fme do z\u00e1v\u011bru roku naplno.\u201c<\/li>\n<\/ul>\n\n\n\n<p><strong>V\u00fdhody SmartGifty:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hromadn\u00e9 odes\u00edl\u00e1n\u00ed<\/strong>\u00a0\u2013 nahrajte seznam a po\u0161lete personalizovan\u00e9 karty za p\u00e1r minut.<\/li>\n\n\n\n<li><strong>Zna\u010dka na m\u00edru<\/strong>\u00a0\u2013 p\u0159izp\u016fsobte barvy, logo nebo pou\u017eijte \u0161ablony \u201eZp\u00e1tky do pr\u00e1ce\u201c.<\/li>\n\n\n\n<li><strong>P\u0159ehled a m\u011b\u0159en\u00ed<\/strong>\u00a0\u2013 v\u00edte p\u0159esn\u011b, kdo kartu otev\u0159el, uplatnil nebo sd\u00edlel.<\/li>\n<\/ul>\n\n\n\n<p>N\u011bkter\u00e9 firmy motivuj\u00ed i produktivitu, nap\u0159.:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eDokon\u010di hodnocen\u00ed v\u00fdkonu do p\u00e1tku a \u010dek\u00e1 t\u011b k\u00e1va na n\u00e1\u0161 \u00fa\u010det.\u201c<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\">N\u00e1pady na kampan\u011b ve SmartGifty<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zp\u00e1tky do \u0161koly<\/strong>\u00a0\u2013 sestavte kolekci s knihkupectv\u00edmi, slu\u017ebami rozvozu ob\u011bd\u016f, zna\u010dkami \u0161koln\u00edch pom\u016fcek a d\u011btsk\u00fdmi wellness produkty.<\/li>\n\n\n\n<li><strong>Zp\u011bt do pr\u00e1ce<\/strong>\u00a0\u2013 pos\u00edlejte \u201ek\u00e1vov\u00e9\u201c e-karty jako v\u0159el\u00e9 p\u0159iv\u00edt\u00e1n\u00ed. P\u0159idejte osobn\u00ed vzkaz a c\u00edl pro Q3.<\/li>\n\n\n\n<li><strong>V\u00fdzva v\u011brnosti<\/strong>\u00a0\u2013 akce \u201ePouze v srpnu\u201c:\u201eUtra\u0165 100 \u20ac, z\u00edskej d\u00e1rkovou kartu 10 \u20ac na z\u00e1\u0159\u00ed.\u201c<\/li>\n\n\n\n<li><strong>Kity pro remote t\u00fdmy<\/strong>\u00a0\u2013 vytvo\u0159te multibrandovou kartu nap\u0159. s p\u0159edplatn\u00fdm Spotify, aplikacemi pro meditaci nebo don\u00e1\u0161kou j\u00eddla.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Ze sez\u00f3nn\u00edho d\u00e1rku n\u00e1stroj pro dlouhodobou loajalitu<\/h4>\n\n\n\n<p>Ka\u017ed\u00e1 karta m\u016f\u017ee b\u00fdt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>n\u00e1strojem pro udr\u017een\u00ed z\u00e1kazn\u00edka,<\/li>\n\n\n\n<li>win-back kampan\u00ed pro neaktivn\u00ed klienty,<\/li>\n\n\n\n<li>uv\u00edtac\u00edm d\u00e1rkem pro nov\u00e9 zam\u011bstnance nebo partnery.<\/li>\n<\/ul>\n\n\n\n<p>A to v\u0161e&nbsp;<strong>automatizovan\u011b a sledovateln\u011b<\/strong>&nbsp;d\u00edky SmartGifty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shrnut\u00ed: Srpen je z\u00e1klad pro \u00fasp\u011bch v Q4<\/h3>\n\n\n\n<p>Nepodce\u0148ujte srpen jako \u201ep\u0159echodov\u00fd\u201c m\u011bs\u00edc. Zam\u011b\u0159te se na n\u00e1vraty \u2013 do \u0161koly, do pr\u00e1ce, do t\u00fdmu.<br>Budujte zna\u010dkovou p\u0159\u00edze\u0148, aktivujte z\u00e1kazn\u00edky, posilujte loajalitu.<br>A s n\u00e1stroji SmartGifty to zvl\u00e1dnete snadno, bez pot\u0159eby velk\u00e9ho t\u00fdmu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Po pomalej\u0161\u00edm letn\u00edm tempu p\u0159ich\u00e1z\u00ed srpen s ostr\u00fdm obratem. \u0160koly se znovu otev\u00edraj\u00ed, schr\u00e1nky se pln\u00ed e-maily, rutina se vrac\u00ed. Pro firmy to nen\u00ed jen nov\u00fd za\u010d\u00e1tek \u2013 je to strategick\u00e9 okno. Zat\u00edmco v\u011bt\u0161ina zna\u010dek \u010dek\u00e1 se sv\u00fdmi velk\u00fdmi pl\u00e1ny na \u010dtvrt\u00e9 \u010dtvrtlet\u00ed a\u017e do z\u00e1\u0159\u00ed, chyt\u0159\u00ed market\u00e9\u0159i u\u017e vyu\u017e\u00edvaj\u00ed srpen naplno. Je to ide\u00e1ln\u00ed &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/cs\/srpen-cas-pro-smysluplne-darky-zpatky-do-prace-zpatky-do-skoly\/\"> <span class=\"screen-reader-text\">Srpen \u2013 \u010das pro smyslupln\u00e9 d\u00e1rky: Zp\u00e1tky do pr\u00e1ce, zp\u00e1tky do \u0161koly<\/span> Pokra\u010dovat ve \u010dten\u00ed &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":5197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-5234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cze"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5234\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/comments\/?post=5234"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5234\/revisions\/"}],"predecessor-version":[{"id":5235,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5234\/revisions\/5235\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/5197\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/?parent=5234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/categories\/?post=5234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/tags\/?post=5234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}