{"id":5242,"date":"2025-10-01T09:00:00","date_gmt":"2025-10-01T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=5242"},"modified":"2025-10-03T21:05:22","modified_gmt":"2025-10-03T20:05:22","slug":"proc-je-zari-nejchytrejsi-mesic-pro-strategicke-obdarovavani","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/cs\/proc-je-zari-nejchytrejsi-mesic-pro-strategicke-obdarovavani\/","title":{"rendered":"Pro\u010d je z\u00e1\u0159\u00ed nejchyt\u0159ej\u0161\u00ed m\u011bs\u00edc pro strategick\u00e9 obdarov\u00e1v\u00e1n\u00ed"},"content":{"rendered":"\n<p><span style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Archivo; font-size: 1rem; white-space: normal;\">V maloobchodu se \u0159\u00edk\u00e1:\u00a0<\/span><em data-start=\"364\" data-end=\"410\" style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: Archivo; font-size: 1rem; white-space: normal;\">\u201eKdo nen\u00ed p\u0159ipraven\u00fd v \u0159\u00edjnu, u\u017e je pozadu.\u201c<\/em><p data-start=\"412\" data-end=\"616\" style=\"white-space: normal; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);\">Ale co kdyby p\u0159\u00edprava nebyla jen o tom m\u00edt pl\u00e1n?Co kdyby \u0161lo o to, automatizovat celou svou Q4 strategii d\u00e1rk\u016f, abyste v listopadu nemuseli hasit po\u017e\u00e1ry, ale mohli se soust\u0159edit na r\u016fst a storytelling?V\u00edtejte v z\u00e1\u0159\u00ed \u2013 klid p\u0159ed bou\u0159\u00ed. Nen\u00ed tak ok\u00e1zal\u00e9 jako Black Friday, ani \u00fatuln\u00e9 jako prosinec, ale pr\u00e1v\u011b tady za\u010d\u00edn\u00e1 skute\u010dn\u00e1 v\u00fdhoda. A pokud vyu\u017e\u00edv\u00e1te SmartGifty, je to m\u011bs\u00edc, kdy se z automatizace st\u00e1v\u00e1 va\u0161e super-schopnost.<strong data-start=\"851\" data-end=\"882\">Filosofie \u201enastav a \u0161k\u00e1luj\u201c<\/strong>V\u011bt\u0161ina sez\u00f3nn\u00edho marketingu prob\u00edh\u00e1 v re\u00e1ln\u00e9m \u010dase. \u010cek\u00e1te na Cyber Monday, roze\u0161lete newsletter a douf\u00e1te v konverze.Ale \u0161pi\u010dkov\u00ed prodejci maj\u00ed jinou strategii:Pl\u00e1nuj\u00ed kampan\u011b p\u0159edemPersonalizuj\u00ed nab\u00eddky podle chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016fA nech\u00e1vaj\u00ed t\u011b\u017ekou pr\u00e1ci na automatizaci<\/p>Se SmartGifty m\u016f\u017eete spustit d\u00e1rkov\u00e9 kampan\u011b, kter\u00e9 se aktivuj\u00ed ve spr\u00e1vn\u00fd okam\u017eik \u2013 a funguj\u00ed bez va\u0161\u00ed dal\u0161\u00ed pr\u00e1ce.<strong data-start=\"1291\" data-end=\"1322\">P\u0159edstavte si tento sc\u00e9n\u00e1\u0159:<\/strong><li data-start=\"1324\" data-end=\"1377\"><p data-start=\"1326\" data-end=\"1377\">Z\u00e1kazn\u00edk si 15. z\u00e1\u0159\u00ed koup\u00ed d\u00e1rkovou kartu za 50 \u20acAutomaticky obdr\u017e\u00ed pod\u011bkov\u00e1n\u00ed a bonusovou odm\u011bnu, pokud je karta vyu\u017eita do 10 dn\u00edPokud ne, p\u0159ijde mu 14. den p\u0159ipom\u00ednkaPokud ano, p\u0159\u00edjemce se zapoj\u00ed do v\u011brnostn\u00ed kampan\u011b s n\u00e1slednou personalizovanou nab\u00eddkou<\/p><\/li>To v\u0161e bez jedin\u00e9 akce z va\u0161\u00ed strany.<strong data-start=\"1644\" data-end=\"1701\">T\u0159i kampan\u011b, kter\u00e9 byste m\u011bli automatizovat pr\u00e1v\u011b te\u010f<\/strong><li data-start=\"1703\" data-end=\"1735\"><p data-start=\"1706\" data-end=\"1735\"><strong data-start=\"1706\" data-end=\"1735\">Zah\u0159\u00edvac\u00ed e-mailov\u00e1 s\u00e9rie<\/strong><\/p><\/li>Pro\u010d \u010dekat a\u017e do prosince? Spus\u0165te upout\u00e1vku:<li data-start=\"1784\" data-end=\"1846\"><p data-start=\"1786\" data-end=\"1846\">T\u00fdden 1:\u00a0<em data-start=\"1795\" data-end=\"1844\">\u201eH\u00e1dejte, co je zp\u011bt d\u0159\u00edv? V\u00e1\u0161 obl\u00edben\u00fd d\u00e1rek.\u201c<\/em>T\u00fdden 2:\u00a0<em data-start=\"1858\" data-end=\"1904\">\u201eD\u00e1rkov\u00e9 karty s bonusem \u2013 jen tento m\u011bs\u00edc.\u201c<\/em>T\u00fdden 3:\u00a0<em data-start=\"1918\" data-end=\"1957\">\u201eOfici\u00e1ln\u011b jste nap\u0159ed p\u0159ed sez\u00f3nou.\u201c<\/em><\/p><\/li>Segmentujte podle historie n\u00e1kup\u016f nebo v\u011brnostn\u00ed \u00farovn\u011b \u2013 SmartGifty se postar\u00e1 o zbytek.<li data-start=\"2050\" data-end=\"2088\"><p data-start=\"2053\" data-end=\"2088\"><strong data-start=\"2053\" data-end=\"2088\">Loyalty engine \u201eDaruj &amp; z\u00edskej\u201c<\/strong><\/p><\/li>Za ka\u017edou prodanou d\u00e1rkovou kartu nab\u00eddn\u011bte malou odm\u011bnu jak d\u00e1rci, tak p\u0159\u00edjemci.P\u0159\u00edklad:<em data-start=\"2184\" data-end=\"2287\">\u201ePo\u0161lete kartu za 25 \u20ac a z\u00edskejte 5 % zp\u011bt v kreditu. P\u0159\u00edjemce z\u00edsk\u00e1 dvojn\u00e1sobn\u00e9 body p\u0159i uplatn\u011bn\u00ed.\u201c<\/em>Dvoustrann\u00e9 odm\u011bny maj\u00ed prokazateln\u011b 2\u00d7 vy\u0161\u0161\u00ed m\u00edru zapojen\u00ed \u2013 obzvl\u00e1\u0161\u0165 kdy\u017e jsou automatizovan\u00e9.<li data-start=\"2387\" data-end=\"2412\"><p data-start=\"2390\" data-end=\"2412\"><strong data-start=\"2390\" data-end=\"2412\">Flow pro opozdilce<\/strong><\/p><\/li>Zalo\u017ete z\u00e1lo\u017en\u00ed flow pro pozdn\u00ed nakupuj\u00edc\u00ed:<li data-start=\"2459\" data-end=\"2557\"><p data-start=\"2461\" data-end=\"2557\">Pokud z\u00e1kazn\u00edk nenakoupil do 20. prosince, ode\u0161lete e-mail s nab\u00eddkou okam\u017eit\u00e9 e-d\u00e1rkov\u00e9 kartyP\u0159idejte nal\u00e9havost:\u00a0<em data-start=\"2581\" data-end=\"2629\">\u201eDoru\u010deno b\u011bhem vte\u0159in \u2013 ud\u011blejte jim radost.\u201c<\/em>Voliteln\u011b p\u0159idejte p\u0159ipomenut\u00ed za\u010d\u00e1tkem prosince<\/p><\/li><strong data-start=\"2687\" data-end=\"2720\">Data + spr\u00e1vn\u00fd \u010das = v\u00fdsledky<\/strong>Kouzlo automatizace spo\u010d\u00edv\u00e1 v na\u010dasov\u00e1n\u00ed a c\u00edlen\u00ed. SmartGifty v\u00e1m umo\u017en\u00ed segmentovat u\u017eivatele podle:<li data-start=\"2825\" data-end=\"2845\"><p data-start=\"2827\" data-end=\"2845\">Frekvence n\u00e1kup\u016fPr\u016fm\u011brn\u00e9 hodnoty kartyDoby mezi n\u00e1kupem a uplatn\u011bn\u00edmSez\u00f3nnosti<\/p><\/li>Nam\u00edsto univerz\u00e1ln\u00ed kampan\u011b m\u016f\u017eete vytvo\u0159it:<li data-start=\"2970\" data-end=\"2998\"><p data-start=\"2972\" data-end=\"2998\">\u201eVIP p\u0159ednostn\u00ed p\u0159\u00edstup\u201c\u201eChyb\u00edte n\u00e1m\u201c nab\u00eddky\u201eOdem\u010den\u00e9 \u00farovn\u011b v\u011brnosti\u201c<\/p><\/li>Nejen\u017ee prod\u00e1v\u00e1te karty \u2013 budujete vztah se z\u00e1kazn\u00edkem.<\/p>\n\n\n\n<p><strong data-start=\"3115\" data-end=\"3158\">Z\u00e1\u0159ijov\u00fd checklist: v\u00e1\u0161 SmartGifty pl\u00e1n<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vyberte vizu\u00e1ly pro sv\u00e1tky<\/li>\n\n\n\n<li><p data-start=\"412\" data-end=\"616\" style=\"white-space: normal; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);\">Navrhn\u011bte automatizace \u2013 co se stane p\u0159i n\u00e1kupu, uplatn\u011bn\u00ed, expiraci?<\/p><\/li>\n\n\n\n<li><p data-start=\"412\" data-end=\"616\" style=\"white-space: normal; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);\">Nastavte v\u011brnostn\u00ed pravidla (bonusy, n\u00e1sobitele, \u00farovn\u011b)<\/p><\/li>\n\n\n\n<li><p data-start=\"412\" data-end=\"616\" style=\"white-space: normal; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);\">Otestujte cestu z\u00e1kazn\u00edka \u2013 kupte si testovac\u00ed kartu, po\u0161lete si ji, a projd\u011bte si proces<\/p><\/li>\n<\/ul>\n\n\n\n<p><p data-start=\"412\" data-end=\"616\" style=\"white-space: normal; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);\"><strong data-start=\"3424\" data-end=\"3473\">Z\u00e1v\u011brem: Z\u00e1\u0159\u00ed nen\u00ed o prodeji. Je o syst\u00e9mech.<\/strong><\/p><\/p>\n\n\n\n<p><p data-start=\"412\" data-end=\"616\" style=\"white-space: normal; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0);\">Nejlep\u0161\u00ed sv\u00e1te\u010dn\u00ed kampan\u011b neb\u011b\u017e\u00ed\u00a0<em data-start=\"3508\" data-end=\"3512\">od<\/em>\u00a0listopadu \u2013 ony\u00a0<em data-start=\"3529\" data-end=\"3538\">u\u017e b\u011b\u017e\u00ed<\/em>. Z\u00e1\u0159\u00ed je \u010das myslet jako architekt: budovat, personalizovat, testovat a automatizovat. A\u017e p\u0159ijde prosincov\u00fd chaos, konkurence bude ho\u0159et \u2013 vy porostete. Se SmartGifty bude Q4 va\u0161e nejplynulej\u0161\u00ed sez\u00f3na. Zeptejte se sami sebe:\u00a0<strong data-start=\"3770\" data-end=\"3827\">P\u0159ipravujete se na provoz \u2013 nebo programujete \u00fasp\u011bch?<\/strong><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V maloobchodu se \u0159\u00edk\u00e1:\u00a0\u201eKdo nen\u00ed p\u0159ipraven\u00fd v \u0159\u00edjnu, u\u017e je pozadu.\u201c Ale co kdyby p\u0159\u00edprava nebyla jen o tom m\u00edt pl\u00e1n?Co kdyby \u0161lo o to, automatizovat celou svou Q4 strategii d\u00e1rk\u016f, abyste v listopadu nemuseli hasit po\u017e\u00e1ry, ale mohli se soust\u0159edit na r\u016fst a storytelling?V\u00edtejte v z\u00e1\u0159\u00ed \u2013 klid p\u0159ed bou\u0159\u00ed. Nen\u00ed tak ok\u00e1zal\u00e9 jako &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/cs\/proc-je-zari-nejchytrejsi-mesic-pro-strategicke-obdarovavani\/\"> <span class=\"screen-reader-text\">Pro\u010d je z\u00e1\u0159\u00ed nejchyt\u0159ej\u0161\u00ed m\u011bs\u00edc pro strategick\u00e9 obdarov\u00e1v\u00e1n\u00ed<\/span> Pokra\u010dovat ve \u010dten\u00ed &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":5210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-5242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cze"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5242\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/comments\/?post=5242"}],"version-history":[{"count":2,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5242\/revisions\/"}],"predecessor-version":[{"id":5245,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5242\/revisions\/5245\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/5210\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/?parent=5242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/categories\/?post=5242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/tags\/?post=5242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}