{"id":5252,"date":"2025-06-06T22:56:37","date_gmt":"2025-06-06T21:56:37","guid":{"rendered":"https:\/\/smartgifty.com\/?p=5252"},"modified":"2025-06-06T22:56:38","modified_gmt":"2025-06-06T21:56:38","slug":"proc-jsou-balkanske-zeme-dalsi-velkou-prilezitosti-pro-rust-premiovych-outletu-a-co-to-znamena-pro-darkove-karty","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/cs\/proc-jsou-balkanske-zeme-dalsi-velkou-prilezitosti-pro-rust-premiovych-outletu-a-co-to-znamena-pro-darkove-karty\/","title":{"rendered":"Pro\u010d jsou balk\u00e1nsk\u00e9 zem\u011b dal\u0161\u00ed velkou p\u0159\u00edle\u017eitost\u00ed pro r\u016fst pr\u00e9miov\u00fdch outlet\u016f \u2014 a co to znamen\u00e1 pro d\u00e1rkov\u00e9 karty"},"content":{"rendered":"\n<p>Nap\u0159\u00ed\u010d Evropou se outletov\u00e9 maloobchodn\u00ed centrum stalo kl\u00ed\u010dov\u00fdm hr\u00e1\u010dem v oblasti z\u00e1\u017eitkov\u00e9ho nakupov\u00e1n\u00ed \u2014 spojuje siln\u00e9 zna\u010dky s turistick\u00fdm ruchem a vysokou prodejn\u00ed efektivitou. P\u0159esto jedna d\u016fle\u017eit\u00e1 oblast z\u016fst\u00e1v\u00e1 v\u00fdrazn\u011b p\u0159ehl\u00ed\u017een\u00e1: Balk\u00e1n.<\/p>\n\n\n\n<p>Na konferenci Repex 2025 v Chorvatsku p\u0159edstavila nov\u00e1 studie od Kenna Gunna p\u0159ekvapivou tr\u017en\u00ed mezeru. A\u010dkoli balk\u00e1nsk\u00fd region tvo\u0159\u00ed 8\u202f% evropsk\u00e9 popt\u00e1vky po outletech, m\u00e1 pouze 4\u202f% outletov\u00fdch ploch \u2014 a jen 1\u202f% plochy ur\u010den\u00e9 pro pr\u00e9miov\u00e9 outlety. Tento nesoulad nab\u00edz\u00ed obrovskou p\u0159\u00edle\u017eitost \u2014 nejen pro maloobchodn\u00ed developery, ale i pro inov\u00e1tory v oblasti v\u011brnostn\u00edch program\u016f a d\u00e1rkov\u00fdch karet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vzestup a hierarchie evropsk\u00fdch pr\u00e9miov\u00fdch outlet\u016f<\/strong><\/h3>\n\n\n\n<p>Evropsk\u00e9 outletov\u00e9 centr\u00e1 nejsou v\u0161echna stejn\u00e1. Rozd\u011bluj\u00ed se do p\u011bti kategori\u00ed podle prodejn\u00ed hustoty, kvality zna\u010dek a velikosti sp\u00e1dov\u00e9 oblasti. Nejvy\u0161\u0161\u00ed t\u0159i \u00farovn\u011b \u2014 tzv.&nbsp;<em>Premium Outlets<\/em>&nbsp;\u2014 jsou vlajkovou lod\u00ed segmentu: pe\u010dliv\u011b vybran\u00e9 zna\u010dky, kvalitn\u00ed z\u00e1kaznick\u00fd z\u00e1\u017eitek a pr\u016fm\u011brn\u00e1 prodejn\u00ed hustota p\u0159esahuj\u00edc\u00ed 8 500\u202f\u20ac za m\u00b2.<\/p>\n\n\n\n<p>Pro srovn\u00e1n\u00ed: outlety p\u00e1t\u00e9 kategorie dosahuj\u00ed v pr\u016fm\u011bru jen 1 827\u202f\u20ac za m\u00b2.<\/p>\n\n\n\n<p>Na cel\u00e9m Balk\u00e1n\u011b dnes existuje&nbsp;<strong>pouze jeden<\/strong>&nbsp;outlet v pr\u00e9miov\u00e9 kategorii. To ost\u0159e kontrastuje se&nbsp;<strong>61 pr\u00e9miov\u00fdmi outlety<\/strong>(1.\u20133. kategorie) ve zbytku Evropy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zme\u0161kan\u00fd potenci\u00e1l v siln\u011b turistick\u00e9m regionu<\/strong><\/h3>\n\n\n\n<p>Je\u0161t\u011b v\u00fdrazn\u011bj\u0161\u00ed je tato mezera p\u0159i pohledu na turistick\u00fd ruch v regionu. V\u010detn\u011b evropsk\u00e9 \u010d\u00e1sti Turecka m\u00e1 Balk\u00e1n 71 milion\u016f obyvatel a 109 milion\u016f turist\u016f ro\u010dn\u011b \u2014 co\u017e je v\u00edce ne\u017e dost pro podporu n\u011bkolika pr\u00e9miov\u00fdch outlet center.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad Ljubljana. Dojezdov\u00e1 vzd\u00e1lenost 90 minut zahrnuje 9,7 milionu lid\u00ed \u2014 co\u017e odpov\u00edd\u00e1 \u00fasp\u011b\u0161n\u00fdm pr\u00e9miov\u00fdm lokalit\u00e1m jinde v Evrop\u011b. A p\u0159esto zde \u017e\u00e1dn\u00e9 pr\u00e9miov\u00e9 outlet centrum nenajdeme.<\/p>\n\n\n\n<p>Stejn\u011b tak m\u011bsta jako Split, Varna nebo Sofie vykazuj\u00ed siln\u00fd, ale dosud nevyu\u017eit\u00fd potenci\u00e1l \u2014 kombinace obyvatel a turist\u016f zde p\u0159esahuje nebo odpov\u00edd\u00e1 evropsk\u00e9mu pr\u016fm\u011bru. Pro proz\u00edrav\u00e9 obchodn\u00edky a developery jsou \u010d\u00edsla jasn\u00e1:&nbsp;<strong>postavte ho \u2014 a lid\u00e9 p\u0159ijdou<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1218\" height=\"709\" src=\"https:\/\/smartgifty.com\/wp-content\/uploads\/2025\/05\/Screenshot-2025-05-07-at-22.22.20.jpg\" alt=\"\" class=\"wp-image-5119\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co to znamen\u00e1 pro d\u00e1rkov\u00e9 karty a v\u011brnostn\u00ed programy \u2013 pohled SmartGifty<\/strong><\/h3>\n\n\n\n<p>Posl\u00e1n\u00edm SmartGifty je podporovat plynulou a efektivn\u00ed interakci se z\u00e1kazn\u00edky v maloobchod\u011b \u2014 a tato data poukazuj\u00ed na obrovskou p\u0159\u00edle\u017eitost. Pr\u00e9miov\u00e9 outlety prosperuj\u00ed nejen d\u00edky zna\u010dk\u00e1m a n\u00e1v\u0161t\u011bvnosti, ale tak\u00e9 d\u00edky&nbsp;<strong>z\u00e1\u017eitkov\u00e9mu nakupov\u00e1n\u00ed<\/strong>,&nbsp;<strong>p\u0159eshrani\u010dn\u00edmu n\u00e1kupu<\/strong>&nbsp;a&nbsp;<strong>anga\u017eovanosti turist\u016f<\/strong>&nbsp;\u2014 co\u017e v\u0161e skv\u011ble zapad\u00e1 do modern\u00edho pojet\u00ed d\u00e1rkov\u00fdch karet a v\u011brnostn\u00edch strategi\u00ed.<\/p>\n\n\n\n<p>Zde je n\u011bkolik p\u0159\u00edklad\u016f:<\/p>\n\n\n\n<p><strong>Cestovn\u00ed v\u00fdhody p\u0159ednabit\u00fdch karet:<\/strong><br>Spolupr\u00e1ce s hotely, leteck\u00fdmi spole\u010dnostmi nebo turistick\u00fdmi organizacemi umo\u017e\u0148uje kombinaci d\u00e1rkov\u00fdch karet s cestovn\u00edmi pob\u00eddkami, co\u017e zvy\u0161uje n\u00e1v\u0161t\u011bvnost.<\/p>\n\n\n\n<p><strong>CRM a retargeting:<\/strong><br>N\u00e1v\u0161t\u011bvn\u00edci outlet\u016f jsou cenov\u011b citliv\u00ed, ale mimo\u0159\u00e1dn\u011b loaj\u00e1ln\u00ed. D\u00e1rkov\u00e9 karty jsou skv\u011bl\u00fdm n\u00e1strojem pro prvn\u00ed kontakt se z\u00e1kazn\u00edkem \u2014 ale jejich skute\u010dn\u00e1 hodnota p\u0159ich\u00e1z\u00ed pozd\u011bji. Propojen\u00edm karty s v\u011brnostn\u00edm programem mohou z\u00e1kazn\u00edci z\u00edsk\u00e1vat body p\u0159i ka\u017ed\u00e9m n\u00e1kupu nebo uplatn\u011bn\u00ed. Tyto body lze pot\u00e9 sm\u011bnit za&nbsp;<strong>nov\u00e9 d\u00e1rkov\u00e9 karty<\/strong>,&nbsp;<strong>cashback<\/strong>, nebo&nbsp;<strong>exkluzivn\u00ed odm\u011bny<\/strong>&nbsp;definovan\u00e9 vydavatelem. T\u00edm vznik\u00e1 nep\u0159etr\u017eit\u00fd cyklus zapojen\u00ed, kter\u00fd p\u0159em\u011b\u0148uje jednor\u00e1zov\u00e9 z\u00e1kazn\u00edky na dlouhodob\u00e9 ambasadory zna\u010dky.<\/p>\n\n\n\n<p><strong>Odm\u011bny navr\u017een\u00e9 pro mobily:<\/strong><br>N\u00e1v\u0161t\u011bvn\u00edci pr\u00e9miov\u00fdch outlet center o\u010dek\u00e1vaj\u00ed rychl\u00fd a modern\u00ed digit\u00e1ln\u00ed z\u00e1\u017eitek. A pr\u00e1v\u011b zde vynikaj\u00ed mobiln\u00ed n\u00e1stroje jako SmartGifty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pohled do budoucnosti<\/strong><\/h3>\n\n\n\n<p>S t\u00edm, jak trh s outlety na Balk\u00e1n\u011b roste a dosp\u00edv\u00e1, budou m\u00edt prvn\u00ed hr\u00e1\u010di v oblasti loajality a plateb jasnou strategickou v\u00fdhodu. Data ukazuj\u00ed, \u017ee v regionu je teoreticky prostor pro&nbsp;<strong>nejm\u00e9n\u011b \u0161est nov\u00fdch pr\u00e9miov\u00fdch outlet center<\/strong>. Develope\u0159i pravd\u011bpodobn\u011b ji\u017e pl\u00e1nuj\u00ed \u2014 chytr\u00e1 ot\u00e1zka pro retail-tech sektor tedy zn\u00ed:&nbsp;<strong>jste p\u0159ipraveni se zapojit?<\/strong><\/p>\n\n\n\n<p>Ve SmartGifty u\u017e dnes hled\u00e1me zp\u016fsoby, jak p\u0159ipravit d\u00e1rkov\u00e9 programy na outletovou ekonomiku \u2014 od pokro\u010dil\u00e9 CRM integrace a\u017e po odm\u011bny nav\u00e1zan\u00e9 na v\u011brnostn\u00ed syst\u00e9m. Ale t\u00edm to nekon\u010d\u00ed. Nab\u00edz\u00edme tak\u00e9&nbsp;<strong>\u0159e\u0161en\u00ed destinan\u010dn\u00edch karet<\/strong>, kter\u00e9 propojuj\u00ed m\u00edstn\u00ed z\u00e1\u017eitky, obchodn\u00edky a turistick\u00e9 poskytovatele do jednoho chytr\u00e9ho ekosyst\u00e9mu.<\/p>\n\n\n\n<p>Pokud jste&nbsp;<strong>zna\u010dka, developer outlet centra nebo turistick\u00fd oper\u00e1tor<\/strong>&nbsp;v oblasti Balk\u00e1nu, r\u00e1di s v\u00e1mi probereme, jak propojen\u00e1 strategie d\u00e1rkov\u00fdch a v\u011brnostn\u00edch karet m\u016f\u017ee zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost, podpo\u0159it \u00fatratu a budovat dlouhodob\u00e9 zapojen\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nap\u0159\u00ed\u010d Evropou se outletov\u00e9 maloobchodn\u00ed centrum stalo kl\u00ed\u010dov\u00fdm hr\u00e1\u010dem v oblasti z\u00e1\u017eitkov\u00e9ho nakupov\u00e1n\u00ed \u2014 spojuje siln\u00e9 zna\u010dky s turistick\u00fdm ruchem a vysokou prodejn\u00ed efektivitou. P\u0159esto jedna d\u016fle\u017eit\u00e1 oblast z\u016fst\u00e1v\u00e1 v\u00fdrazn\u011b p\u0159ehl\u00ed\u017een\u00e1: Balk\u00e1n. Na konferenci Repex 2025 v Chorvatsku p\u0159edstavila nov\u00e1 studie od Kenna Gunna p\u0159ekvapivou tr\u017en\u00ed mezeru. A\u010dkoli balk\u00e1nsk\u00fd region tvo\u0159\u00ed 8\u202f% evropsk\u00e9 popt\u00e1vky po &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/cs\/proc-jsou-balkanske-zeme-dalsi-velkou-prilezitosti-pro-rust-premiovych-outletu-a-co-to-znamena-pro-darkove-karty\/\"> <span class=\"screen-reader-text\">Pro\u010d jsou balk\u00e1nsk\u00e9 zem\u011b dal\u0161\u00ed velkou p\u0159\u00edle\u017eitost\u00ed pro r\u016fst pr\u00e9miov\u00fdch outlet\u016f \u2014 a co to znamen\u00e1 pro d\u00e1rkov\u00e9 karty<\/span> Pokra\u010dovat ve \u010dten\u00ed &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":5126,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-5252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cze"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5252\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/comments\/?post=5252"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5252\/revisions\/"}],"predecessor-version":[{"id":5253,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5252\/revisions\/5253\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/5126\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/?parent=5252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/categories\/?post=5252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/tags\/?post=5252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}