{"id":5552,"date":"2026-01-01T09:00:00","date_gmt":"2026-01-01T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=5552"},"modified":"2025-10-04T14:50:05","modified_gmt":"2025-10-04T13:50:05","slug":"retail-a-loajalita-v-roce-2026-trendy-ktere-definuji-novy-rok","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/cs\/retail-a-loajalita-v-roce-2026-trendy-ktere-definuji-novy-rok\/","title":{"rendered":"Retail a loajalita v roce 2026: trendy, kter\u00e9 definuj\u00ed nov\u00fd rok"},"content":{"rendered":"\n<p>Nov\u00fd rok p\u0159in\u00e1\u0161\u00ed nov\u00e1 p\u0159edsevzet\u00ed \u2014 nejen pro lidi, ale i pro firmy. V retailu je leden m\u011bs\u00edcem, kdy se pt\u00e1me:&nbsp;<em>Co d\u00e1l? Jak se posuneme?<\/em>&nbsp;Po rekordn\u00ed v\u00e1no\u010dn\u00ed sez\u00f3n\u011b se pozornost obrac\u00ed k loajalit\u011b, personalizaci a dlouhodob\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti.<br>V roce 2026 budou d\u00e1rkov\u00e9 karty a v\u011brnostn\u00ed programy st\u00e1t v samotn\u00e9m centru t\u00e9to transformace. Pod\u00edvejme se na kl\u00ed\u010dov\u00e9 trendy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Loajalita u\u017e nen\u00ed jen o slev\u00e1ch<\/strong><\/h3>\n\n\n\n<p>V\u011brnostn\u00ed programy dlouho znamenaly sb\u00edr\u00e1n\u00ed bod\u016f a uplat\u0148ov\u00e1n\u00ed kupon\u016f. V roce 2026 se loajalita m\u011bn\u00ed na z\u00e1\u017eitkovou. Z\u00e1kazn\u00edci cht\u011bj\u00ed exkluzivn\u00ed p\u0159\u00edstup, personalizovan\u00e9 nab\u00eddky a skute\u010dnou interakci.<br>Loajalita se st\u00e1v\u00e1 strategi\u00ed vztah\u016f, ne jen bodov\u00fdm syst\u00e9mem. D\u00e1rkov\u00e9 karty se do toho zapojuj\u00ed \u2014 jako odm\u011bny za miln\u00edky \u010di motivace k doporu\u010den\u00ed. V\u00fdsledek? Loajalita znamen\u00e1 uzn\u00e1n\u00ed, ne jen odm\u011bnu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Personalizace \u0159\u00edzen\u00e1 daty<\/strong><\/h3>\n\n\n\n<p>Obecn\u00e9 kampan\u011b u\u017e nefunguj\u00ed. Z\u00e1kazn\u00edci o\u010dek\u00e1vaj\u00ed, \u017ee je zna\u010dka zn\u00e1 \u2014 jejich zvyky, preference i spr\u00e1vn\u00fd okam\u017eik k osloven\u00ed. Data z vyu\u017e\u00edv\u00e1n\u00ed karet poskytuj\u00ed kl\u00ed\u010dov\u00e9 vhledy: co lid\u00e9 kupuj\u00ed, jak rychle utrat\u00ed a co je motivuje k dal\u0161\u00edmu n\u00e1kupu.<br>AI jde je\u0161t\u011b d\u00e1l \u2014 p\u0159edpov\u00edd\u00e1, kdy z\u00e1kazn\u00edk pot\u0159ebuje doplnit z\u00e1soby, kdy mu poslat narozeninovou kartu nebo kdy ho oslovit sez\u00f3nn\u00ed kampan\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Digit\u00e1ln\u00ed pohodl\u00ed jako samoz\u0159ejmost<\/strong><\/h3>\n\n\n\n<p>V\u00e1noce 2025 uk\u00e1zaly, \u017ee lid\u00e9 cht\u011bj\u00ed rychlost, jednoduchost a flexibilitu. Digit\u00e1ln\u00ed pen\u011b\u017eenky, platby na dotyk a e-d\u00e1rkov\u00e9 karty jsou dnes standardem. Zna\u010dky, kter\u00e9 z\u016fst\u00e1vaj\u00ed jen u plastu, riskuj\u00ed ztr\u00e1tu relevance.<br>Roste trend\u00a0<em>omnichannel<\/em>\u00a0vyu\u017eit\u00ed \u2014 n\u00e1kup online, okam\u017eit\u00e9 zasl\u00e1n\u00ed a mo\u017enost pou\u017e\u00edt kdekoliv: v obchod\u011b, na webu i v aplikaci. Plynulost u\u017e nen\u00ed v\u00fdhodou. Je to norma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Udr\u017eitelnost a hodnoty<\/strong><\/h3>\n\n\n\n<p>Leden je m\u011bs\u00edcem, kdy lid\u00e9 znovu zva\u017euj\u00ed sv\u00e9 priority. Udr\u017eitelnost je dnes mainstream. Digit\u00e1ln\u00ed d\u00e1rkov\u00e9 karty umo\u017e\u0148uj\u00ed obchodn\u00edk\u016fm snadno oslovit ekologicky sm\u00fd\u0161lej\u00edc\u00ed z\u00e1kazn\u00edky \u2014 m\u00e9n\u011b plastu, m\u00e9n\u011b odpadu.<br>Zna\u010dky, kter\u00e9 jasn\u011b komunikuj\u00ed sv\u00e9 ekologick\u00e9 projekty \u2014 t\u0159eba vysazen\u00ed stromu za ka\u017edou kartu nebo v\u011bnov\u00e1n\u00ed nevyu\u017eit\u00fdch z\u016fstatk\u016f charit\u011b \u2014 v roce 2026 zaz\u00e1\u0159\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. D\u00e1rkov\u00e9 \u010dlenstv\u00ed<\/strong><\/h3>\n\n\n\n<p>Nov\u00fdm trendem je propojen\u00ed p\u0159edplatn\u00e9ho a d\u00e1rkov\u00fdch karet. M\u00edsto jednor\u00e1zov\u00e9ho kreditu mohou lid\u00e9 darovat \u010dlenstv\u00ed \u2014 do fitness aplikac\u00ed, streamovac\u00edch slu\u017eeb, rozvozu j\u00eddel nebo n\u00e1kupn\u00edch klub\u016f. Dar, kter\u00fd vydr\u017e\u00ed \u2014 a z\u00e1kazn\u00edka vrac\u00ed ke zna\u010dce ka\u017ed\u00fd m\u011bs\u00edc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Z\u00e1v\u011br<\/strong><\/h3>\n\n\n\n<p>V roce 2026 usp\u011bj\u00ed ti retailov\u00ed hr\u00e1\u010di, kte\u0159\u00ed vn\u00edmaj\u00ed d\u00e1rkov\u00e9 karty a loajalitu jako strategick\u00e9 n\u00e1stroje. Loajalita bude znamenat uzn\u00e1n\u00ed, ne body. Karty budou digit\u00e1ln\u00ed, chytr\u00e9 a ekologick\u00e9. A data budou z\u00e1kladem ka\u017ed\u00e9ho rozhodnut\u00ed.<br>Ot\u00e1zka nen\u00ed\u00a0<em>zda se p\u0159izp\u016fsobit<\/em>, ale\u00a0<em>jak rychle<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00fd rok p\u0159in\u00e1\u0161\u00ed nov\u00e1 p\u0159edsevzet\u00ed \u2014 nejen pro lidi, ale i pro firmy. V retailu je leden m\u011bs\u00edcem, kdy se pt\u00e1me:&nbsp;Co d\u00e1l? Jak se posuneme?&nbsp;Po rekordn\u00ed v\u00e1no\u010dn\u00ed sez\u00f3n\u011b se pozornost obrac\u00ed k loajalit\u011b, personalizaci a dlouhodob\u00e9 z\u00e1kaznick\u00e9 zku\u0161enosti.V roce 2026 budou d\u00e1rkov\u00e9 karty a v\u011brnostn\u00ed programy st\u00e1t v samotn\u00e9m centru t\u00e9to transformace. Pod\u00edvejme se na &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/cs\/retail-a-loajalita-v-roce-2026-trendy-ktere-definuji-novy-rok\/\"> <span class=\"screen-reader-text\">Retail a loajalita v roce 2026: trendy, kter\u00e9 definuj\u00ed nov\u00fd rok<\/span> Pokra\u010dovat ve \u010dten\u00ed &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":5903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-5552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cze"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5552\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/comments\/?post=5552"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5552\/revisions\/"}],"predecessor-version":[{"id":5553,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/posts\/5552\/revisions\/5553\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/5903\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/media\/?parent=5552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/categories\/?post=5552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/cs\/wp-json\/wp\/v2\/tags\/?post=5552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}