{"id":5303,"date":"2025-06-24T15:46:18","date_gmt":"2025-06-24T14:46:18","guid":{"rendered":"https:\/\/smartgifty.com\/?p=5303"},"modified":"2025-06-24T15:46:19","modified_gmt":"2025-06-24T14:46:19","slug":"snaga-mirisa-kako-mirisi-povecavaju-prodaju-i-lojalnost","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/hr\/snaga-mirisa-kako-mirisi-povecavaju-prodaju-i-lojalnost\/","title":{"rendered":"Snaga mirisa: Kako mirisi pove\u0107avaju prodaju \u2013 i lojalnost"},"content":{"rendered":"\n<p>Ve\u0107ina trgovina ula\u017ee u izgled: dizajn interijera, rasvjetu, reklame. No, znanost ka\u017ee da&nbsp;<strong>miris<\/strong>&nbsp;ima najja\u010di emocionalni utjecaj \u2013 i \u010desto je potpuno zanemaren.<\/p>\n\n\n\n<p>Istra\u017eivanja pokazuju da mirisi mogu pove\u0107ati potro\u0161nju za \u010dak&nbsp;<strong>80 %<\/strong>, produ\u017eiti boravak kupaca i pobolj\u0161ati ukupni dojam trgovine \u2013 \u010dak i kad se ni\u0161ta drugo ne promijeni.<\/p>\n\n\n\n<p>Za\u0161to to onda ne koristi vi\u0161e brendova? I kako SmartGifty mo\u017ee tu emociju pretvoriti u digitalnu lojalnost?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Miris i emocije \u2013 kratka lekcija iz neuroznanosti<\/h3>\n\n\n\n<p>Miris ide direktno u&nbsp;<strong>limbi\u010dki sustav<\/strong>&nbsp;mozga \u2013 zadu\u017een za emocije i pam\u0107enje. Zbog toga nas miris mora odmah podsjeti na ljeto, ili miris cimeta na bo\u017ei\u0107ne kola\u010de kod bake.<\/p>\n\n\n\n<p>To zna\u010di da miris stvara&nbsp;<strong>emocionalne poveznice<\/strong>. \u0160to je osje\u0107aj pozitivniji, to je sje\u0107anje ja\u010de \u2013 a povratak vjerojatniji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Primjeri iz stvarnog svijeta<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>U trgovinama Nike, miris ko\u017ee pove\u0107ao je prodaju do\u00a0<strong>23 %<\/strong>.<\/li>\n\n\n\n<li>Kockarnice s mirisima imale su\u00a0<strong>45 % vi\u0161e prihoda<\/strong>.<\/li>\n\n\n\n<li>Hoteli s &#8220;signature scent&#8221; mirisima dobili su\u00a0<strong>bolje recenzije i vi\u0161e povratnih gostiju<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Miris prodaje \u2013 i ostaje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kako povezati ovo sa SmartGifty-jem?<\/h3>\n\n\n\n<p>Zamislite da kupac izlazi iz spa centra, du\u0107ana s eteri\u010dnim uljima ili craft kavane. Opustio se. U\u017eivao. Osjetio.<\/p>\n\n\n\n<p>Sad, 48 sati kasnije, dobiva digitalni \u201chvala\u201d poklon bon. Sitnica \u2013 ali ostaje u sje\u0107anju.<\/p>\n\n\n\n<p>\ud83d\udc49 Osje\u0107aj + pravi trenutak = lojalnost.<\/p>\n\n\n\n<p>SmartGifty omogu\u0107uje da taj trenutak zauvijek ostane s va\u0161im brendom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Primjeri:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Du\u0107an sa svije\u0107ama: poklon za one koji ku\u0161aju vi\u0161e mirisa.<\/li>\n\n\n\n<li>Kafi\u0107: voucher za goste koji su probali \u201chouse blend\u201d.<\/li>\n\n\n\n<li>Wellness: dar nakon masa\u017ee kao &#8220;do\u0111ite opet&#8221;.<\/li>\n\n\n\n<li>Boutique: luksuzna gesta za one koji tra\u017ee vi\u0161e.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Zaklju\u010dno:<\/h3>\n\n\n\n<p>Ljudi mo\u017eda ne pamte proizvod \u2013 ali pamte&nbsp;<strong>kako su se osje\u0107ali<\/strong>.<\/p>\n\n\n\n<p>Miris stvara trenutak. SmartGifty ga pretvara u&nbsp;<strong>odnos<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ve\u0107ina trgovina ula\u017ee u izgled: dizajn interijera, rasvjetu, reklame. No, znanost ka\u017ee da&nbsp;miris&nbsp;ima najja\u010di emocionalni utjecaj \u2013 i \u010desto je potpuno zanemaren. Istra\u017eivanja pokazuju da mirisi mogu pove\u0107ati potro\u0161nju za \u010dak&nbsp;80 %, produ\u017eiti boravak kupaca i pobolj\u0161ati ukupni dojam trgovine \u2013 \u010dak i kad se ni\u0161ta drugo ne promijeni. Za\u0161to to onda ne koristi vi\u0161e &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/hr\/snaga-mirisa-kako-mirisi-povecavaju-prodaju-i-lojalnost\/\"> <span class=\"screen-reader-text\">Snaga mirisa: Kako mirisi pove\u0107avaju prodaju \u2013 i lojalnost<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":5296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[78],"tags":[],"class_list":["post-5303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/posts\/5303\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/comments\/?post=5303"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/posts\/5303\/revisions\/"}],"predecessor-version":[{"id":5304,"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/posts\/5303\/revisions\/5304\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/media\/5296\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/media\/?parent=5303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/categories\/?post=5303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/hr\/wp-json\/wp\/v2\/tags\/?post=5303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}