{"id":4211,"date":"2024-02-15T15:07:20","date_gmt":"2024-02-15T14:07:20","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4211"},"modified":"2025-03-01T09:50:46","modified_gmt":"2025-03-01T08:50:46","slug":"btc-city","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sk\/btc-city\/","title":{"rendered":"BTC City"},"content":{"rendered":"\n

Smart klient<\/h4>\n\n\n\n

BTC City m\u00e1 bohat\u00fa a dynamick\u00fa hist\u00f3riu, ktor\u00e1 sa za\u010dala v roku 1954 a vyv\u00edjala sa nieko\u013eko desa\u0165ro\u010d\u00ed. V posledn\u00fdch 30 rokoch spolo\u010dnos\u0165 nasmerovala svoj rozvoj k obchodnej a podnikate\u013eskej koncepcii. Dnes je BTC City uzn\u00e1van\u00fdm n\u00e1kupn\u00fdm centrom v Slovinsku a jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch n\u00e1kupn\u00fdch, z\u00e1bavn\u00fdch a obchodn\u00fdch centier v Eur\u00f3pe (https:\/\/www.btc-city.com\/en\/ljubljana\/shop). Podobn\u00e9, ale men\u0161ie centr\u00e1 sa nach\u00e1dzaj\u00fa aj v Novom Meste a Murskej Sobote.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Smart d\u00f4vod<\/h4>\n\n\n\n

Napriek svojmu zameraniu na inov\u00e1cie BTC City v roku 2023 st\u00e1le vyu\u017e\u00edvalo syst\u00e9m dar\u010dekov\u00fdch pouk\u00e1\u017eok. Cie\u013eom spolo\u010dnosti v\u0161ak bolo tento syst\u00e9m zrekon\u0161truova\u0165 s cie\u013eom zlep\u0161i\u0165 z\u00e1kazn\u00edcku sk\u00fasenos\u0165, lep\u0161ie vyu\u017ei\u0165 potenci\u00e1l digit\u00e1lnych rie\u0161en\u00ed a zv\u00fd\u0161i\u0165 prev\u00e1dzkov\u00fa efekt\u00edvnos\u0165. Digitaliz\u00e1cia karty bola jedn\u00fdm z cie\u013eov spolo\u010dnosti na rok 2023.<\/p>\n\n\n\n

Okrem zn\u00e1mych vlastnost\u00ed tradi\u010dn\u00fdch pouk\u00e1\u017eok, ako s\u00fa vopred stanoven\u00e9 sumy a pou\u017eite\u013enos\u0165 len v jednej predajni, si existuj\u00faci syst\u00e9m vy\u017eadoval manu\u00e1lne sledovanie pouk\u00e1\u017eok pomocou n\u00e1strojov ako Excel. To viedlo k administrat\u00edvnej z\u00e1\u0165a\u017ei a potenci\u00e1lnym \u00fa\u010dtovn\u00fdm chyb\u00e1m, ktor\u00e9 sp\u00f4sobovali oneskorenie finan\u010dn\u00fdch transakci\u00ed alebo vy\u017eadovali zna\u010dn\u00e9 mno\u017estvo \u010fal\u0161ej manu\u00e1lnej pr\u00e1ce, \u010do znamenalo viac \u010dasu alebo viac zamestnancov.<\/p>\n\n\n\n

So zaveden\u00edm dar\u010dekov\u00fdch kariet sa zaviedol aj online predaj elektronick\u00fdch dar\u010dekov\u00fdch kariet, tzv. Pou\u017eite\u013enos\u0165 t\u00fdchto kariet sa roz\u0161iruje aj na smartf\u00f3ny, a to bu\u010f prostredn\u00edctvom zobrazenia \u010diarov\u00e9ho k\u00f3du, alebo pomocou pe\u0148a\u017eeniek Google a iOS, kde je mo\u017en\u00e9 kartu ulo\u017ei\u0165.<\/p>\n\n\n\n

Smart rie\u0161enie<\/h4>\n\n\n\n

V\u0161estrann\u00e9 vyu\u017eitie pouk\u00e1\u017eky: SmartGifty umo\u017enilo pou\u017e\u00edva\u0165 pouk\u00e1\u017eky vo v\u0161etk\u00fdch predajniach v r\u00e1mci BTC City bez oh\u013eadu na ich v\u00fd\u0161ku, \u010d\u00edm sa zv\u00fd\u0161ila flexibilita pre z\u00e1kazn\u00edkov. Popri integr\u00e1cii s poskytovate\u013eom r\u00f4znych platobn\u00fdch met\u00f3d Lab4Pay sa na uplatnenie vyu\u017e\u00edvaj\u00fa termin\u00e1ly v mieste predaja (POS) alebo prepojenie API priamo s poklad\u0148ou obchodn\u00edka.<\/p>\n\n\n\n

Automatizovan\u00fd syst\u00e9m pre efektivitu: Platforma SmartGifty bola integrovan\u00e1 s intern\u00fdmi procesn\u00fdmi n\u00e1strojmi, ktor\u00e9 automatizuj\u00fa procesy sledovania a \u00fa\u010dtovania. T\u00e1to integr\u00e1cia pomohla zn\u00ed\u017ei\u0165 manu\u00e1lnu pr\u00e1cu a riziko ch\u00fdb. V\u00fdrazne zjednodu\u0161ila \u00fa\u010dtovn\u00fd proces, \u010d\u00edm sa stal presnej\u0161\u00edm a \u010dasovo efekt\u00edvnej\u0161\u00edm.<\/p>\n\n\n\n

V\u00fdsledky a vplyv: SmartGifty zohrala k\u013e\u00fa\u010dov\u00fa \u00falohu pri moderniz\u00e1cii a automatiz\u00e1cii cel\u00e9ho n\u00e1kupn\u00e9ho procesu a pon\u00fakla z\u00e1kazn\u00edkom modern\u00fd a vysoko uzn\u00e1van\u00fd produkt. Okrem toho spolo\u010dnos\u0165 BTC City optimalizovala svoj syst\u00e9m riadenia v re\u00e1lnom \u010dase, ktor\u00fd poskytuje nepretr\u017eit\u00fd doh\u013ead a mno\u017estvo d\u00e1tov\u00fdch spr\u00e1v, ktor\u00e9 pom\u00e1haj\u00fa pri bud\u00facom pl\u00e1novan\u00ed.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

Smart v\u00fdsledok<\/h4>\n\n\n\n

Rie\u0161enie SmartGifty zmenilo syst\u00e9m pouk\u00e1\u017eok spolo\u010dnosti BTC City na flexibilnej\u0161\u00ed, efekt\u00edvnej\u0161\u00ed a finan\u010dne v\u00fdhodnej\u0161\u00ed model. Tento prechod nielen\u017ee zlep\u0161il z\u00e1\u017eitok z nakupovania pre z\u00e1kazn\u00edkov, ale zefekt\u00edvnil aj obchodn\u00e9 procesy pre obchodn\u00edkov, \u010d\u00edm sa \u00fa\u010dinne preuk\u00e1zali v\u00fdhody syst\u00e9mu SmartGifty oproti tradi\u010dn\u00fdm syst\u00e9mom pouk\u00e1\u017eok.<\/p>\n\n\n\n

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VIAC INFORM\u00c1CI\u00cd O SMARTGIFTY PRE N\u00c1KUPN\u00c9 CENTR\u00c1<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Smart klient BTC City m\u00e1 bohat\u00fa a dynamick\u00fa hist\u00f3riu, ktor\u00e1 sa za\u010dala v roku 1954 a vyv\u00edjala sa nieko\u013eko desa\u0165ro\u010d\u00ed. V posledn\u00fdch 30 rokoch spolo\u010dnos\u0165 nasmerovala svoj rozvoj k obchodnej a podnikate\u013eskej koncepcii. Dnes je BTC City uzn\u00e1van\u00fdm n\u00e1kupn\u00fdm centrom v Slovinsku a jedn\u00fdm z najv\u00e4\u010d\u0161\u00edch n\u00e1kupn\u00fdch, z\u00e1bavn\u00fdch a obchodn\u00fdch centier v Eur\u00f3pe (https:\/\/www.btc-city.com\/en\/ljubljana\/shop). Podobn\u00e9, …<\/p>\n

BTC City<\/span> \u010c\u00edtajte viac »<\/a><\/p>\n","protected":false},"author":3,"featured_media":3985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[74,1],"tags":[],"class_list":["post-4211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pripadove-studie-svk","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4211\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/users\/3\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/comments\/?post=4211"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4211\/revisions\/"}],"predecessor-version":[{"id":4212,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4211\/revisions\/4212\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/3985\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/?parent=4211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/categories\/?post=4211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/tags\/?post=4211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}