{"id":4372,"date":"2023-09-14T09:00:00","date_gmt":"2023-09-14T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4372"},"modified":"2024-03-05T23:03:09","modified_gmt":"2024-03-05T22:03:09","slug":"popularita-darcekovych-kariet-dosiahla-nove-rozmery","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sk\/popularita-darcekovych-kariet-dosiahla-nove-rozmery\/","title":{"rendered":"Popularita dar\u010dekov\u00fdch kariet dosiahla nov\u00e9 rozmery"},"content":{"rendered":"\n<p>Vedeli ste, \u017ee celosvetov\u00fd trh s dar\u010dekov\u00fdmi kartami sa pod\u013ea progn\u00f3z do roku 2027 roz\u0161\u00edri z 800 mili\u00e1rd dol\u00e1rov na 1,6 bili\u00f3na dol\u00e1rov, \u010do predstavuje pr\u00edrastok \u00factyhodn\u00fdch 800 mili\u00e1rd dol\u00e1rov len za \u0161tyri roky?<\/p>\n\n\n\n<p>Pri podrobnej\u0161om sk\u00faman\u00ed najnov\u0161\u00edch prieskumov trendov je d\u00f4vod tohto pozoruhodn\u00e9ho rastu pou\u017e\u00edvania dar\u010dekov\u00fdch kariet zrejm\u00fd.<\/p>\n\n\n\n<p>Teraz je vhodn\u00fd okamih na to, aby ste za\u010dali zara\u010fova\u0165 dar\u010dekov\u00e9 karty ako odmeny alebo stimuly, alebo aby ste optimalizovali svoj existuj\u00faci program odmien. Dar\u010dekov\u00e9 karty sa pevne etablovali na trhu a nevykazuj\u00fa \u017eiadne zn\u00e1mky \u00fastupu. Tu je preh\u013ead najnov\u0161\u00edch \u0161tatist\u00edk, ktor\u00e9 toto tvrdenie potvrdzuj\u00fa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Dar\u010dekov\u00e9 karty s\u00fa st\u00e1le ve\u013emi ob\u013e\u00faben\u00e9<\/h4>\n\n\n\n<p>Sk\u00f4r ako investujete do tovaru s logom, ako s\u00fa f\u013ea\u0161e na vodu alebo mikiny s kapuc\u0148ou pre svojich z\u00e1kazn\u00edkov, zamestnancov alebo obdarovan\u00fdch, v\u0161imnite si tieto trendy.<\/p>\n\n\n\n<p>Pod\u013ea N\u00e1rodnej feder\u00e1cie maloobchodu s\u00fa dar\u010dekov\u00e9 karty u\u017e 16 rokov po sebe naj\u017eiadanej\u0161\u00edm dar\u010dekom. Potvrdzuje to aj ned\u00e1vny prieskum spolo\u010dnosti BHN, pod\u013ea ktor\u00e9ho 85 % \u013eud\u00ed uprednost\u0148uje prijatie dar\u010dekovej karty pred konkr\u00e9tnym predmetom.<\/p>\n\n\n\n<p>T\u00e1to preferencia je pochopite\u013en\u00e1. \u010ci u\u017e ide o odmenu za dobre vykonan\u00fa pr\u00e1cu alebo vyplnenie dotazn\u00edka, v\u00e4\u010d\u0161ina jednotlivcov si rad\u0161ej vyberie nie\u010do, o \u010dom vie, \u017ee sa im bude p\u00e1\u010di\u0165, ako by mala dosta\u0165 dar\u010dek, ktor\u00fd si pravdepodobne odlo\u017e\u00ed na darovanie.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Viac ako polovica \u013eud\u00ed si kupuje dar\u010dekov\u00e9 karty pre seba<\/h4>\n\n\n\n<p>Pod\u013ea prieskumu spolo\u010dnosti BHN je prekvapuj\u00face, \u017ee 58 % \u013eud\u00ed kupuje dar\u010dekov\u00e9 karty pre vlastn\u00fa potrebu. D\u00f4vodov je nieko\u013eko. Po prv\u00e9, dar\u010dekov\u00e9 karty pon\u00fakaj\u00fa r\u00fdchlej\u0161\u00ed a pohodlnej\u0161\u00ed sp\u00f4sob platby, najm\u00e4 pri digit\u00e1lnych n\u00e1kupoch.<\/p>\n\n\n\n<p>Okrem toho \u013eudia vyu\u017e\u00edvaj\u00fa dar\u010dekov\u00e9 karty na to, aby vyu\u017eili akcie, z\u013eavy alebo bodov\u00e9 ponuky. Napr\u00edklad jedna z ob\u013e\u00faben\u00fdch akci\u00ed umo\u017e\u0148uje z\u00e1kazn\u00edkom pri n\u00e1kupe dar\u010dekov\u00fdch kariet z\u00edska\u0165 body za pohonn\u00e9 hmoty v obchodoch s potravinami. V skuto\u010dnosti je 87 % nakupuj\u00facich viac naklonen\u00fdch n\u00e1kupu, ak je k dispoz\u00edcii akcia na dar\u010dekov\u00e9 karty.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Vzostup dar\u010dekov\u00fdch kariet viacer\u00fdch zna\u010diek<\/h4>\n\n\n\n<p>Dar\u010dekov\u00e9 karty sa p\u00f4vodne objavili ako roz\u0161\u00edrenie dar\u010dekov\u00fdch certifik\u00e1tov pre jednotliv\u00fdch maloobchodn\u00edkov. V s\u00fa\u010dasnosti v\u0161ak existuje mno\u017estvo mo\u017enost\u00ed pre viacero zna\u010diek.<\/p>\n\n\n\n<p>Napr\u00edklad karta Gap Options pokr\u00fdva r\u00f4zne zna\u010dky, ako s\u00fa Old Navy, The Gap, Athleta a Banana Republic, \u010do obdarovan\u00fdm poskytuje r\u00f4zne cenov\u00e9 body na m\u00ed\u0148anie odmien. Ob\u013e\u00faben\u00e9 s\u00fa aj tematick\u00e9 mo\u017enosti kariet, ktor\u00e9 pr\u00edjemcom pon\u00fakaj\u00fa v\u00fdber, ako napr\u00edklad Game &amp; Grub, ktor\u00e1 zah\u0155\u0148a Xbox a GameStop, Buffalo Wild Wings a Domino&#8217;s spolu s don\u00e1\u0161kou GrubHub.<\/p>\n\n\n\n<p>Dar\u010dekov\u00e9 karty viacer\u00fdch zna\u010diek s\u00fa nielen dostupnej\u0161ie, ale aj \u010doraz ob\u013e\u00fabenej\u0161ie, ako nazna\u010duje najnov\u0161\u00ed prieskum trendov. Z poviano\u010dn\u00e9ho prieskumu spolo\u010dnosti BHN v roku 2022 vypl\u00fdva, \u017ee dar\u010dekov\u00e9 karty viacer\u00fdch zna\u010diek uprednostnilo 33 % respondentov, zatia\u013e \u010do v roku 2021 to bolo 27 %.<\/p>\n\n\n\n<p>\u010c\u00edsla z prieskumu BHN tie\u017e nazna\u010duj\u00fa, \u017ee pr\u00edjemcovia si \u017eelaj\u00fa rozmanitej\u0161\u00ed v\u00fdber:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>43 % op\u00fdtan\u00fdch pova\u017euje dar\u010dekov\u00e9 karty viacer\u00fdch zna\u010diek za premyslen\u00e9, ke\u010f\u017ee si m\u00f4\u017eu vybra\u0165, kde ich min\u00fa.<\/li>\n\n\n\n<li>S rast\u00facou hodnotou dar\u010dekovej karty je pravdepodobnej\u0161ie, \u017ee obdarovan\u00ed uprednostnia flexibilitu viaczna\u010dkov\u00fdch mo\u017enost\u00ed alebo predplaten\u00fdch kariet, ako s\u00fa Mastercard a Visa.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Rast\u00faca popularita dar\u010dekov\u00fdch kariet<\/h4>\n\n\n\n<p>Ak v\u00e1s prieskum trendov e\u0161te nepresved\u010dil o tom, aby ste vyu\u017e\u00edvali dar\u010dekov\u00e9 karty ako odmeny pre zamestnancov, z\u00e1kazn\u00edkov a \u00fa\u010dastn\u00edkov prieskumu, zv\u00e1\u017ete t\u00fato posledn\u00fa \u0161tatistiku: Takmer dve tretiny (62 %) spotrebite\u013eov si v minulom roku k\u00fapili dar\u010dekov\u00fa kartu. Pri takejto rast\u00facej popularite nikdy nebol lep\u0161\u00ed \u010das na vyu\u017eitie dar\u010dekov\u00fdch kariet v prospech v\u00e1\u0161ho podniku.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vedeli ste, \u017ee celosvetov\u00fd trh s dar\u010dekov\u00fdmi kartami sa pod\u013ea progn\u00f3z do roku 2027 roz\u0161\u00edri z 800 mili\u00e1rd dol\u00e1rov na 1,6 bili\u00f3na dol\u00e1rov, \u010do predstavuje pr\u00edrastok \u00factyhodn\u00fdch 800 mili\u00e1rd dol\u00e1rov len za \u0161tyri roky? Pri podrobnej\u0161om sk\u00faman\u00ed najnov\u0161\u00edch prieskumov trendov je d\u00f4vod tohto pozoruhodn\u00e9ho rastu pou\u017e\u00edvania dar\u010dekov\u00fdch kariet zrejm\u00fd. Teraz je vhodn\u00fd okamih na to, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/sk\/popularita-darcekovych-kariet-dosiahla-nove-rozmery\/\"> <span class=\"screen-reader-text\">Popularita dar\u010dekov\u00fdch kariet dosiahla nov\u00e9 rozmery<\/span> \u010c\u00edtajte viac &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":3765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-svk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4372\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/comments\/?post=4372"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4372\/revisions\/"}],"predecessor-version":[{"id":4373,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4372\/revisions\/4373\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/3765\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/?parent=4372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/categories\/?post=4372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/tags\/?post=4372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}