{"id":4374,"date":"2023-08-14T09:00:00","date_gmt":"2023-08-14T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4374"},"modified":"2024-03-05T23:17:57","modified_gmt":"2024-03-05T22:17:57","slug":"lepsi-vernostny-program-ziskavanie-vacsieho-poctu-zakaznikov","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sk\/lepsi-vernostny-program-ziskavanie-vacsieho-poctu-zakaznikov\/","title":{"rendered":"Lep\u0161\u00ed vernostn\u00fd program, z\u00edskavanie v\u00e4\u010d\u0161ieho po\u010dtu z\u00e1kazn\u00edkov"},"content":{"rendered":"\n<p>Na dne\u0161nom konkuren\u010dnom digit\u00e1lnom trhu je pril\u00e1kanie a udr\u017eanie nov\u00fdch z\u00e1kazn\u00edkov k\u013e\u00fa\u010dov\u00e9 pre rast podnikov, najm\u00e4 v preplnen\u00fdch oblastiach, ako je streamovanie z\u00e1bavy a dod\u00e1vka jedla. Z\u00edskavanie nov\u00fdch z\u00e1kazn\u00edkov pom\u00e1ha vyv\u00e1\u017ei\u0165 prirodzen\u00fd \u00fabytok z\u00e1kazn\u00edkov v priebehu \u010dasu. Ak si chc\u00fa spolo\u010dnosti udr\u017ea\u0165 konkurencieschopnos\u0165 a prosperova\u0165 aj v bud\u00facnosti, musia neust\u00e1le vyh\u013ead\u00e1va\u0165 nov\u00fdch z\u00e1kazn\u00edkov a nach\u00e1dza\u0165 inovat\u00edvne sp\u00f4soby, ako ich pril\u00e1ka\u0165.<\/p>\n\n\n\n<p>Dar\u010dekov\u00e9 karty a z\u013eavov\u00e9 k\u00f3dy m\u00f4\u017eu by\u0165 pre zna\u010dky ve\u013emi \u00fa\u010dinn\u00fdm n\u00e1strojom na zavedenie nov\u00fdch pou\u017e\u00edvate\u013eov do ekosyst\u00e9mu ich platformy. Ponukou dar\u010dekov\u00fdch kariet m\u00f4\u017eu zna\u010dky pril\u00e1ka\u0165 \u010fal\u0161\u00edch z\u00e1kazn\u00edkov a roz\u0161\u00edri\u0165 svoju pou\u017e\u00edvate\u013esk\u00fa z\u00e1klad\u0148u. Dar\u010dekov\u00e9 karty s\u00fa obzvl\u00e1\u0161\u0165 u\u017eito\u010dn\u00e9 na oslovenie z\u00e1kazn\u00edkov, ktor\u00fdch m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9 oslovi\u0165 inak, napr\u00edklad t\u00fdch, ktor\u00ed nemaj\u00fa bankov\u00e9 spojenie, zdr\u00e1haj\u00fa sa uklada\u0165 finan\u010dn\u00e9 inform\u00e1cie online alebo uprednost\u0148uj\u00fa pou\u017e\u00edvanie dar\u010dekov\u00fdch kariet na \u00fa\u010dely tvorby rozpo\u010dtu. Okrem toho, ke\u010f sa dar\u010dekov\u00e9 karty d\u00e1vaj\u00fa ako dar\u010dek, poskytuj\u00fa nov\u00fdm pou\u017e\u00edvate\u013eom pozit\u00edvne a organick\u00e9 predstavenie slu\u017eieb zna\u010dky.<\/p>\n\n\n\n<p>Dar\u010dekov\u00e9 karty sl\u00fa\u017eia aj ako prostriedok na udr\u017eanie pou\u017e\u00edvate\u013eov, preto\u017ee t\u00ed sa \u010dasto vracaj\u00fa na platformu, ak maj\u00fa na svojom \u00fa\u010dte kredity z dar\u010dekov\u00fdch kariet. \u0160t\u00fadie ukazuj\u00fa, \u017ee spotrebitelia s\u00fa ochotnej\u0161\u00ed utr\u00e1ca\u0165, ak s\u00fa ich peniaze ulo\u017een\u00e9 digit\u00e1lne alebo na fyzickej karte v porovnan\u00ed s hotovos\u0165ou. Tento psychologick\u00fd efekt vedie pr\u00edjemcov dar\u010dekov\u00fdch kariet k tomu, \u017ee \u010dasto prekra\u010duj\u00fa hodnotu svojich dar\u010dekov\u00fdch kariet, pri\u010dom z v\u00fdskumu (Blackhawk Network) vypl\u00fdva, \u017ee a\u017e 90 % spotrebite\u013eov minie v priemere o 52 USD viac, ako je p\u00f4vodn\u00e1 hodnota dar\u010dekovej karty v hodnote 10 USD.<\/p>\n\n\n\n<p>Samotn\u00e9 spustenie programu dar\u010dekov\u00fdch kariet v\u0161ak nevyrie\u0161i strat\u00e9giu z\u00edskavania pou\u017e\u00edvate\u013eov zna\u010dky. Po zaveden\u00ed programu dar\u010dekov\u00fdch kariet je k\u013e\u00fa\u010dov\u00e9 sledova\u0165 a analyzova\u0165 \u00fadaje t\u00fdkaj\u00face sa kan\u00e1lov a predajcov, ktor\u00ed prostredn\u00edctvom tohto sp\u00f4sobu platby prin\u00e1\u0161aj\u00fa najnov\u0161\u00edch pou\u017e\u00edvate\u013eov. Tieto \u00fadaje pom\u00e1haj\u00fa zna\u010dk\u00e1m pochopi\u0165, ktor\u00e9 marketingov\u00e9 aktivity s\u00fa naj\u00fa\u010dinnej\u0161ie pri z\u00edskavan\u00ed nov\u00fdch pou\u017e\u00edvate\u013eov, a poskytuj\u00fa inform\u00e1cie pre bud\u00face marketingov\u00e9 a obchodn\u00e9 strat\u00e9gie. Anal\u00fdzou v\u00fdkonnosti r\u00f4znych kan\u00e1lov a maloobchodn\u00edkov m\u00f4\u017eu zna\u010dky prij\u00edma\u0165 informovan\u00e9 rozhodnutia o pride\u013eovan\u00ed zdrojov a pod\u013ea toho zamera\u0165 svoje \u00fasilie.<\/p>\n\n\n\n<p>Anal\u00fdza t\u00fdchto \u00fadajov si s\u00edce vy\u017eaduje \u010das a \u00fasilie, ale SmartGifty v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165. SmartGifty je webov\u00e9 rie\u0161enie na spr\u00e1vu dar\u010dekov\u00fdch kariet ur\u010den\u00e9 pre n\u00e1kupn\u00e9 centr\u00e1 s viacer\u00fdmi predaj\u0148ami alebo podniky s viacer\u00fdmi prev\u00e1dzkami, ako s\u00fa obchody, kaviarne a re\u0161taur\u00e1cie. Poskytuje z\u00e1kazn\u00edkom flexibilitu pri darovan\u00ed a m\u00ed\u0148an\u00ed dar\u010dekov a z\u00e1rove\u0148 pon\u00faka zna\u010dk\u00e1m efekt\u00edvny, transparentn\u00fd, bezpe\u010dn\u00fd a \u013eahko implementovate\u013en\u00fd n\u00e1stroj na marketing a z\u00fa\u010dtovanie n\u00e1kupov. Mo\u017eno ho vyu\u017ei\u0165 aj pre vernostn\u00e9 programy a programy cash-back, \u010d\u00edm sa vytv\u00e1ra pridan\u00e1 hodnota pre v\u0161etky z\u00fa\u010dastnen\u00e9 strany vr\u00e1tane darcov, obdarovan\u00fdch, n\u00e1kupn\u00fdch centier, maloobchodn\u00edkov a podnikov.<\/p>\n\n\n\n<p>Ak m\u00e1 va\u0161a zna\u010dka z\u00e1ujem presk\u00fama\u0165 nov\u00e9 mo\u017enosti z\u00edskavania pou\u017e\u00edvate\u013eov, ide\u00e1lnym rie\u0161en\u00edm m\u00f4\u017ee by\u0165 program dar\u010dekov\u00fdch kariet. Bez oh\u013eadu na to, \u010di va\u0161a zna\u010dka v s\u00fa\u010dasnosti nem\u00e1 sp\u00f4sob platby dar\u010dekov\u00fdmi kartami, alebo sa sna\u017e\u00ed posilni\u0165 svoju pr\u00edtomnos\u0165 dar\u010dekov\u00fdch kariet, SmartGifty v\u00e1m m\u00f4\u017ee poskytn\u00fa\u0165 pomoc. Pon\u00fakame r\u00f4zne rie\u0161enia, ktor\u00e9 zna\u010dk\u00e1m pom\u00f4\u017eu privies\u0165 do ich ekosyst\u00e9mu nov\u00fdch pou\u017e\u00edvate\u013eov prostredn\u00edctvom programov dar\u010dekov\u00fdch kariet. Kontaktujte n\u00e1s a dozviete sa viac o tom, ako m\u00f4\u017eeme prispie\u0165 k \u00faspechu va\u0161ej zna\u010dky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na dne\u0161nom konkuren\u010dnom digit\u00e1lnom trhu je pril\u00e1kanie a udr\u017eanie nov\u00fdch z\u00e1kazn\u00edkov k\u013e\u00fa\u010dov\u00e9 pre rast podnikov, najm\u00e4 v preplnen\u00fdch oblastiach, ako je streamovanie z\u00e1bavy a dod\u00e1vka jedla. Z\u00edskavanie nov\u00fdch z\u00e1kazn\u00edkov pom\u00e1ha vyv\u00e1\u017ei\u0165 prirodzen\u00fd \u00fabytok z\u00e1kazn\u00edkov v priebehu \u010dasu. Ak si chc\u00fa spolo\u010dnosti udr\u017ea\u0165 konkurencieschopnos\u0165 a prosperova\u0165 aj v bud\u00facnosti, musia neust\u00e1le vyh\u013ead\u00e1va\u0165 nov\u00fdch z\u00e1kazn\u00edkov a nach\u00e1dza\u0165 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/sk\/lepsi-vernostny-program-ziskavanie-vacsieho-poctu-zakaznikov\/\"> <span class=\"screen-reader-text\">Lep\u0161\u00ed vernostn\u00fd program, z\u00edskavanie v\u00e4\u010d\u0161ieho po\u010dtu z\u00e1kazn\u00edkov<\/span> \u010c\u00edtajte viac &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":3773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-svk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4374\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/comments\/?post=4374"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4374\/revisions\/"}],"predecessor-version":[{"id":4375,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4374\/revisions\/4375\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/3773\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/?parent=4374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/categories\/?post=4374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/tags\/?post=4374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}