{"id":4382,"date":"2023-03-14T21:00:00","date_gmt":"2023-03-14T20:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4382"},"modified":"2024-03-06T23:39:00","modified_gmt":"2024-03-06T22:39:00","slug":"uvod-do-vernostneho-programu","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sk\/uvod-do-vernostneho-programu\/","title":{"rendered":"\u00davod do vernostn\u00e9ho programu"},"content":{"rendered":"\n<p>Z\u00e1kazn\u00edci maj\u00fa predsa len v\u00e4\u010d\u0161iu moc ako kedyko\u013evek predt\u00fdm. S\u00fa ove\u013ea inteligentnej\u0161\u00ed a maj\u00fa k dispoz\u00edcii v\u00e4\u010d\u0161ie mo\u017enosti. Z\u00e1rove\u0148 s\u00fa v\u0161ak ove\u013ea menej zhovievav\u00ed. Rozv\u00edja\u0165 vz\u0165ah so z\u00e1kazn\u00edkom je n\u00e1ro\u010dnej\u0161ie ako kedyko\u013evek predt\u00fdm. Aj mal\u00e1 chyba na va\u0161ej strane m\u00f4\u017ee sp\u00f4sobi\u0165, \u017ee z\u00e1kazn\u00edci prejd\u00fa k tovaru alebo slu\u017ebe konkurencie.<\/p>\n\n\n\n<p>Pod\u013ea prieskumu jedin\u00e9 negat\u00edvne stretnutie sp\u00f4sob\u00ed, \u017ee 32 % spotrebite\u013eov opust\u00ed zna\u010dku. Okrem toho 59 % z\u00e1kazn\u00edkov od\u00edde po dvoch alebo troch negat\u00edvnych stretnutiach. Tak n\u00e1ro\u010dn\u00e9 je udr\u017ea\u0165 si z\u00e1kazn\u00edkov v modernom svete! Na zabezpe\u010denie existencie, expanzie a \u00faspechu spolo\u010dnosti je potrebn\u00e9 investova\u0165 do premyslen\u00fdch programov lojality klientov a do taktiky udr\u017eania z\u00e1kazn\u00edkov. Z\u00e1kazn\u00edci, ktor\u00ed s\u00fa vern\u00ed va\u0161ej zna\u010dke, s\u00fa ove\u013ea n\u00e1chylnej\u0161\u00ed k v\u00e4\u010d\u0161\u00edm n\u00e1kupom, odpor\u00fa\u010daj\u00fa va\u0161u firmu viacer\u00fdm \u013eu\u010fom a roz\u0161iruj\u00fa svoje produktov\u00e9 obzory.\u00a0<\/p>\n\n\n\n<p>Pod\u013ea prieskumov:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>61 % oddan\u00fdch z\u00e1kazn\u00edkov urob\u00ed viac, ne\u017e je potrebn\u00e9, aby podporili svoje ob\u013e\u00faben\u00e9 zna\u010dky.\u00a0<\/li>\n\n\n\n<li>60 % z\u00e1kazn\u00edkov vern\u00fdch zna\u010dke bude u nej nakupova\u0165 \u010dastej\u0161ie.<\/li>\n\n\n\n<li>50 % oddan\u00fdch z\u00e1kazn\u00edkov zna\u010dky od nej kupuje viac vec\u00ed.<\/li>\n\n\n\n<li>75 % z\u00e1kazn\u00edkov loj\u00e1lnych zna\u010dke odporu\u010d\u00ed spolo\u010dnos\u0165 svojim priate\u013eom a pr\u00edbuzn\u00fdm.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u010co je to v\u00f4bec vernostn\u00fd program?<\/strong><\/h4>\n\n\n\n<p>Vernostn\u00fd program, \u010dasto ozna\u010dovan\u00fd ako program odmien, je marketingov\u00e1 taktika, ktor\u00fa zna\u010dky pou\u017e\u00edvaj\u00fa na odme\u0148ovanie spotrebite\u013eov poskytovan\u00edm \u00faspor, vr\u00e1ten\u00edm pe\u0148az\u00ed, v\u00fdhod a in\u00fdch stimulov na zlep\u0161enie ich celkovej sk\u00fasenosti a podporu lojality z\u00e1kazn\u00edkov. Zna\u010dky m\u00f4\u017eu pou\u017e\u00edva\u0165 r\u00f4zne vernostn\u00e9 programy v z\u00e1vislosti od ve\u013ekosti podniku, be\u017enej frekvencie n\u00e1kupov z\u00e1kazn\u00edkov a priemernej hodnoty objedn\u00e1vky (AOV). K typick\u00fdm odrod\u00e1m patria bodov\u00e9 vernostn\u00e9 programy, viacstup\u0148ov\u00e9 programy a programy s platbou za pripojenie.<\/p>\n\n\n\n<p>Zv\u00fd\u0161enie celo\u017eivotnej hodnoty klienta a opakovan\u00e9 n\u00e1kupy s\u00fa hlavn\u00fdmi v\u00fdhodami vernostn\u00e9ho programu odmien. Pod\u013ea prieskumu LoyaltyOne Loyalty Big Picture 95 % podnikov poci\u0165uje, \u017ee \u010dlenovia ich vernostn\u00fdch programov ro\u010dne min\u00fa viac ako ne\u010dlenovia. Z toho najmenej 60 % podnikov tvrd\u00ed, \u017ee ich vern\u00ed z\u00e1kazn\u00edci m\u00ed\u0148aj\u00fa dva- a\u017e trikr\u00e1t viac a 23 % si mysl\u00ed, \u017ee m\u00ed\u0148aj\u00fa viac ako \u0161tyrikr\u00e1t viac!<\/p>\n\n\n\n<p>V spolo\u010dnosti SmartGifty v\u00e1m pom\u00f4\u017eeme vytvori\u0165 fantastick\u00fd vernostn\u00fd program pre v\u00e1s a va\u0161ich z\u00e1kazn\u00edkov. Pon\u00faknite svojim z\u00e1kazn\u00edkom viac!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kazn\u00edci maj\u00fa predsa len v\u00e4\u010d\u0161iu moc ako kedyko\u013evek predt\u00fdm. S\u00fa ove\u013ea inteligentnej\u0161\u00ed a maj\u00fa k dispoz\u00edcii v\u00e4\u010d\u0161ie mo\u017enosti. Z\u00e1rove\u0148 s\u00fa v\u0161ak ove\u013ea menej zhovievav\u00ed. Rozv\u00edja\u0165 vz\u0165ah so z\u00e1kazn\u00edkom je n\u00e1ro\u010dnej\u0161ie ako kedyko\u013evek predt\u00fdm. Aj mal\u00e1 chyba na va\u0161ej strane m\u00f4\u017ee sp\u00f4sobi\u0165, \u017ee z\u00e1kazn\u00edci prejd\u00fa k tovaru alebo slu\u017ebe konkurencie. Pod\u013ea prieskumu jedin\u00e9 negat\u00edvne stretnutie sp\u00f4sob\u00ed, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/sk\/uvod-do-vernostneho-programu\/\"> <span class=\"screen-reader-text\">\u00davod do vernostn\u00e9ho programu<\/span> \u010c\u00edtajte viac &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":3837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-svk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4382\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/comments\/?post=4382"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4382\/revisions\/"}],"predecessor-version":[{"id":4383,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4382\/revisions\/4383\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/3837\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/?parent=4382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/categories\/?post=4382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/tags\/?post=4382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}