{"id":4388,"date":"2022-11-14T21:00:00","date_gmt":"2022-11-14T20:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4388"},"modified":"2024-03-07T20:15:25","modified_gmt":"2024-03-07T19:15:25","slug":"budovanie-dovery-zakaznikov","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sk\/budovanie-dovery-zakaznikov\/","title":{"rendered":"Budovanie d\u00f4very z\u00e1kazn\u00edkov"},"content":{"rendered":"\n<p>Vedeli ste, \u017ee zv\u00fd\u0161enie miery udr\u017eania klientov o 5 % m\u00f4\u017ee zv\u00fd\u0161i\u0165 va\u0161u ziskovos\u0165 a\u017e o 95 % (HBR, 2021)? Podniky v\u0161ak pr\u00edli\u0161 \u010dasto uprednost\u0148uj\u00fa z\u00edskavanie nov\u00fdch z\u00e1kazn\u00edkov pred starostlivos\u0165ou o t\u00fdch existuj\u00facich. Je pochopite\u013en\u00e9, \u017ee chcete roz\u0161\u00edri\u0165 svoju z\u00e1kazn\u00edcku z\u00e1klad\u0148u. Ako si v\u0161ak m\u00f4\u017eete udr\u017ea\u0165 z\u00e1kazn\u00edkov, ktor\u00ed s\u00fa n\u00e1chylnej\u0161\u00ed k tomu, aby u v\u00e1s op\u00e4\u0165 nak\u00fapili? Jedn\u00fdm z rie\u0161en\u00ed je vytvorenie vernostn\u00e9ho programu, ktor\u00fd odme\u0148uje st\u00e1lych z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<p>\u0160pecializovan\u00fd program s v\u00fdhodami pre vern\u00fdch z\u00e1kazn\u00edkov je vynikaj\u00facim sp\u00f4sobom, ako vyjadri\u0165 v\u010fa\u010dnos\u0165. Pre va\u0161ich z\u00e1kazn\u00edkov je to ur\u010dite v\u00fdhodn\u00e9, ale ak\u00e9 s\u00fa konkr\u00e9tne v\u00fdhody vernostn\u00fdch programov pre spolo\u010dnos\u0165, ako je t\u00e1 va\u0161a?<\/p>\n\n\n\n<p>Pravdou je, \u017ee existuje nieko\u013eko finan\u010dn\u00fdch a nefinan\u010dn\u00fdch v\u00fdhod. Ch\u00e1peme, \u017ee peniaze v mal\u00fdch podnikoch neplyn\u00fa v\u017edy vo\u013ene. Je potrebn\u00e9 urobi\u0165 z\u00e1sadn\u00e9 rozhodnutia, pokia\u013e ide o to, kam umiestni\u0165 svoje peniaze. Mali by ste sa zamera\u0165 na z\u00edskavanie nov\u00fdch klientov? Alebo na to, aby sa existuj\u00faci z\u00e1kazn\u00edci po \u010dase op\u00e4\u0165 vr\u00e1tili? Udr\u017eanie z\u00e1kazn\u00edkov je vo v\u0161eobecnosti efekt\u00edvnej\u0161\u00ed pr\u00edstup k roz\u0161irovaniu spolo\u010dnosti. Lojalita z\u00e1kazn\u00edkov je d\u00f4le\u017eit\u00fdm faktorom. Ak si neviete rady s t\u00fdm, \u010di by ste mali uprednostni\u0165 z\u00edskavanie alebo udr\u017eanie z\u00e1kazn\u00edkov, zv\u00e1\u017ete nasleduj\u00face d\u00f4vody. Z\u00e1kazn\u00edci tvrdia, \u017ee by zmenili zna\u010dku kv\u00f4li silnej\u0161iemu vernostn\u00e9mu programu v 75 % pr\u00edpadov. A pod\u013ea \u0161t\u00fadie, ktor\u00fa uskuto\u010dnila spolo\u010dnos\u0165 KPMG, 52 % kupuj\u00facich uprednostn\u00ed &#8211; a nakupuje u &#8211; zna\u010diek, kde maj\u00fa body a odmeny. Vern\u00ed z\u00e1kazn\u00edci s\u00fa va\u0161ou \u017eivotnou silou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vedeli ste, \u017ee zv\u00fd\u0161enie miery udr\u017eania klientov o 5 % m\u00f4\u017ee zv\u00fd\u0161i\u0165 va\u0161u ziskovos\u0165 a\u017e o 95 % (HBR, 2021)? Podniky v\u0161ak pr\u00edli\u0161 \u010dasto uprednost\u0148uj\u00fa z\u00edskavanie nov\u00fdch z\u00e1kazn\u00edkov pred starostlivos\u0165ou o t\u00fdch existuj\u00facich. Je pochopite\u013en\u00e9, \u017ee chcete roz\u0161\u00edri\u0165 svoju z\u00e1kazn\u00edcku z\u00e1klad\u0148u. Ako si v\u0161ak m\u00f4\u017eete udr\u017ea\u0165 z\u00e1kazn\u00edkov, ktor\u00ed s\u00fa n\u00e1chylnej\u0161\u00ed k tomu, aby u v\u00e1s &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/sk\/budovanie-dovery-zakaznikov\/\"> <span class=\"screen-reader-text\">Budovanie d\u00f4very z\u00e1kazn\u00edkov<\/span> \u010c\u00edtajte viac &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":4389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-svk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4388\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/comments\/?post=4388"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4388\/revisions\/"}],"predecessor-version":[{"id":4394,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4388\/revisions\/4394\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/4389\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/?parent=4388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/categories\/?post=4388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/tags\/?post=4388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}