{"id":4397,"date":"2022-06-14T09:00:00","date_gmt":"2022-06-14T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4397"},"modified":"2024-03-07T20:38:14","modified_gmt":"2024-03-07T19:38:14","slug":"maloobchodne-trendy-a-co-mozno-ocakavat-v-buducnosti","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sk\/maloobchodne-trendy-a-co-mozno-ocakavat-v-buducnosti\/","title":{"rendered":"Maloobchodn\u00e9 trendy a \u010do mo\u017eno o\u010dak\u00e1va\u0165 v bud\u00facnosti"},"content":{"rendered":"\n

V maloobchode sa nanovo definoval nielen sp\u00f4sob n\u00e1kupu a predaja, ale aj ve\u013ek\u00e9 v\u00fdhody, ktor\u00e9 v s\u00fa\u010dasnosti maj\u00fa nez\u00e1visl\u00ed maloobchodn\u00edci. Ni\u017e\u0161ie sme pre v\u00e1s pripravili nieko\u013eko trendov, ktor\u00e9 s\u00fa alebo bud\u00fa d\u00f4le\u017eit\u00e9 pre bud\u00faci \u00faspech va\u0161ej spolo\u010dnosti.<\/p>\n\n\n\n

Predaj online je nevyhnutn\u00fd<\/strong><\/em><\/p>\n\n\n\n

Spotrebitelia vy\u017eaduj\u00fa online nakupovanie a maloobchodn\u00edci ho musia poskytova\u0165. V s\u00fa\u010dasnosti spotrebitelia uskuto\u010d\u0148uj\u00fa 37 % svojich mesa\u010dn\u00fdch maloobchodn\u00fdch n\u00e1kupov online a mnoh\u00e9 spolo\u010dnosti s\u00fa pripraven\u00e9 t\u00fdmto po\u017eiadavk\u00e1m vyhovie\u0165. Okrem toho, \u017ee si nez\u00e1visl\u00e9 obchody zachovaj\u00fa svoju miestnu pr\u00edtomnos\u0165, m\u00f4\u017eu sa predajom online spoji\u0165 so z\u00e1kazn\u00edkmi na miestnej \u00farovni a roz\u0161\u00edri\u0165 svoj dosah.\u00a0<\/p>\n\n\n\n

Prechod na internet v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 k \u00faspechu, preto\u017ee mnoh\u00ed maloobchodn\u00edci prer\u00e1baj\u00fa svoje obchodn\u00e9 modely, aby na\u0161li nov\u00e9 zdroje pr\u00edjmov. Internetov\u00fd predaj v s\u00fa\u010dasnosti predstavuje 51 % v\u0161etk\u00fdch pr\u00edjmov maloobchodn\u00edkov pred\u00e1vaj\u00facich online.<\/p>\n\n\n\n

Prechod na prv\u00fd nov\u00fd kan\u00e1l tie\u017e zd\u00f4raz\u0148uje hodnotu vyu\u017e\u00edvania digit\u00e1lnych n\u00e1strojov, ktor\u00e9 pom\u00e1haj\u00fa podnikom pokra\u010dova\u0165 v inov\u00e1ci\u00e1ch.<\/p>\n\n\n\n

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Omnichannel<\/strong><\/em><\/p>\n\n\n\n

Napriek \u0161irok\u00e9mu roz\u0161\u00edreniu elektronick\u00e9ho obchodu a hodnote multikan\u00e1lovej strat\u00e9gie sa 32 % podnikov domnieva, \u017ee nie s\u00fa schopn\u00e9 pred\u00e1va\u0165 veci prostredn\u00edctvom nov\u00fdch online alebo soci\u00e1lnych kan\u00e1lov, preto\u017ee nepoznaj\u00fa ich alternat\u00edvy. Poskytovanie konzistentn\u00fdch n\u00e1kupn\u00fdch sk\u00fasenost\u00ed v r\u00e1mci digit\u00e1lnych a offline kan\u00e1lov predstavuje probl\u00e9m pre 29 % respondentov.\u00a0<\/p>\n\n\n\n

Aj ke\u010f maloobchodn\u00edci digitalizuj\u00fa svoje prev\u00e1dzky, nie je to z\u00e1le\u017eitos\u0165 “v\u0161etko alebo ni\u010d”, \u010do zd\u00f4raz\u0148uje potrebu vzdel\u00e1vania v oblasti multikan\u00e1lov\u00fdch predajn\u00fdch rie\u0161en\u00ed. “Spotrebitelia jednozna\u010dne oce\u0148uj\u00fa a vyu\u017e\u00edvaj\u00fa flexibiln\u00e9 multikan\u00e1lov\u00e9 sk\u00fasenosti, ako je n\u00e1kup online a vyzdvihnutie alebo vr\u00e1tenie tovaru v predajni,” hovor\u00ed Roshan Jhunja, GM spolo\u010dnosti Square for Retail. N\u00e1kupn\u00e9 zvyklosti sa menia a obchody m\u00f4\u017eu profitova\u0165 z integrovan\u00e9ho rie\u0161enia, ktor\u00e9 sp\u00e1ja r\u00f4zne kan\u00e1ly a z\u00e1rove\u0148 optimalizuje oper\u00e1cie v prednej a zadnej \u010dasti predajne.<\/p>\n<\/div>\n<\/div>\n\n\n

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Automatizovan\u00e1 technol\u00f3gia<\/strong><\/em><\/p>\n\n\n\n

V roku 2022 sa takmer tretina maloobchodn\u00edkov ob\u00e1va o svoju schopnos\u0165 pril\u00e1ka\u0165 a udr\u017ea\u0165 si zamestnancov. Aby sa vysporiadali s rast\u00facou zlo\u017eitos\u0165ou, ktor\u00fa prin\u00e1\u0161a nedostatok pracovnej sily, dve tretiny maloobchodn\u00edkov vyu\u017e\u00edvaj\u00fa alebo pl\u00e1nuj\u00fa vyu\u017e\u00edva\u0165 automatiz\u00e1ciu na zn\u00ed\u017eenie \u010dasu, ktor\u00fd ich zamestnanci str\u00e1via praktickou pr\u00e1cou.<\/p>\n\n\n\n

Tri najd\u00f4le\u017eitej\u0161ie oblasti, v ktor\u00fdch pod\u013ea maloobchodn\u00edkov pom\u00f4\u017ee automatizovan\u00e1 technol\u00f3gia nahradi\u0165 nedostatok pracovnej sily, s\u00fa zefekt\u00edvnenie oper\u00e1ci\u00ed, ako je sledovanie objedn\u00e1vok, udr\u017eiavanie vernostn\u00fdch programov a komunik\u00e1cia so z\u00e1kazn\u00edkmi. Aby maloobchodn\u00edci uspokojili meniace sa potreby n\u00e1borov\u00e9ho prostredia, mali by uva\u017eova\u0165 o invest\u00edci\u00e1ch do automatizovan\u00fdch technol\u00f3gi\u00ed alebo o zlep\u0161en\u00ed t\u00fdch, ktor\u00e9 u\u017e maj\u00fa. Na z\u00e1ver m\u00f4\u017eeme kon\u0161tatova\u0165, \u017ee v\u0161etko sa digitalizuje. “Ak nie ste na internete, neexistujete”, ale spolo\u010dnosti st\u00e1le musia vytv\u00e1ra\u0165 dobr\u00fa z\u00e1kazn\u00edcku sk\u00fasenos\u0165. \u010co je pod\u013ea v\u00e1s najv\u00e4\u010d\u0161\u00edm trendom v maloobchode?<\/p>\n","protected":false},"excerpt":{"rendered":"

V maloobchode sa nanovo definoval nielen sp\u00f4sob n\u00e1kupu a predaja, ale aj ve\u013ek\u00e9 v\u00fdhody, ktor\u00e9 v s\u00fa\u010dasnosti maj\u00fa nez\u00e1visl\u00ed maloobchodn\u00edci. Ni\u017e\u0161ie sme pre v\u00e1s pripravili nieko\u013eko trendov, ktor\u00e9 s\u00fa alebo bud\u00fa d\u00f4le\u017eit\u00e9 pre bud\u00faci \u00faspech va\u0161ej spolo\u010dnosti. Predaj online je nevyhnutn\u00fd Spotrebitelia vy\u017eaduj\u00fa online nakupovanie a maloobchodn\u00edci ho musia poskytova\u0165. V s\u00fa\u010dasnosti spotrebitelia uskuto\u010d\u0148uj\u00fa 37 …<\/p>\n

Maloobchodn\u00e9 trendy a \u010do mo\u017eno o\u010dak\u00e1va\u0165 v bud\u00facnosti<\/span> \u010c\u00edtajte viac »<\/a><\/p>\n","protected":false},"author":7,"featured_media":2121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-svk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4397\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/comments\/?post=4397"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4397\/revisions\/"}],"predecessor-version":[{"id":4398,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4397\/revisions\/4398\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/2121\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/?parent=4397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/categories\/?post=4397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/tags\/?post=4397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}