{"id":4774,"date":"2024-07-15T09:00:00","date_gmt":"2024-07-15T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=4774"},"modified":"2024-12-24T16:02:10","modified_gmt":"2024-12-24T15:02:10","slug":"sprava-o-globalnom-trhu-s-digitalnymi-darcekovymi-kartami-2024","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sk\/sprava-o-globalnom-trhu-s-digitalnymi-darcekovymi-kartami-2024\/","title":{"rendered":"Spr\u00e1va o glob\u00e1lnom trhu s digit\u00e1lnymi dar\u010dekov\u00fdmi kartami 2024"},"content":{"rendered":"\n<p>Digit\u00e1lne dar\u010dekov\u00e9 karty, zn\u00e1me tie\u017e ako e-dar\u010dekov\u00e9 karty, transformovali svet obdarov\u00e1vania t\u00fdm, \u017ee poskytuj\u00fa v\u0161estrann\u00fd a pohodln\u00fd sp\u00f4sob platieb alebo n\u00e1kupov v konkr\u00e9tnych obchodoch alebo podnikoch. Tieto karty mo\u017eno rozdeli\u0165&nbsp;dva z\u00e1kladn\u00e9 typy: otvoren\u00e9 a uzavret\u00e9 karty. Otvoren\u00e9 karty pon\u00fakaj\u00fa pr\u00edjemcom flexibilitu, umo\u017e\u0148uj\u00fa pou\u017eitie na r\u00f4znych miestach, vr\u00e1tane re\u0161taur\u00e1ci\u00ed, maloobchodn\u00fdch predajn\u00ed a dokonca aj na jednorazov\u00e9 transakcie. Ich kompatibilita s viacer\u00fdmi syst\u00e9mami kreditn\u00fdch kariet umo\u017e\u0148uje \u0161irok\u00e9 vyu\u017eitie. Tieto karty sl\u00fa\u017eia na obchodn\u00e9 \u00fa\u010dely medzi podnikmi (B2B) a medzi podnikmi a<strong>&nbsp;<\/strong>spotrebite\u013emi (B2C) a nach\u00e1dzaj\u00fa uplatnenie v odvetviach spotrebn\u00e9ho tovaru,&nbsp;zdravotnej starostlivosti&nbsp;a wellness, re\u0161taur\u00e1ci\u00ed a barov, cestovania a&nbsp;cestovn\u00e9ho ruchu, m\u00e9di\u00ed a z\u00e1bavy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rast a trendy na trhu<\/h4>\n\n\n\n<p>Trh s digit\u00e1lnymi dar\u010dekov\u00fdmi kartami zaznamenal v posledn\u00fdch rokoch v\u00fdznamn\u00fd rast. Pod\u013ea novej spr\u00e1vy spolo\u010dnosti The Business Research Company sa ve\u013ekos\u0165 trhu roz\u0161\u00edri z 418,74 miliardy dol\u00e1rov v roku 2023 na 495,05 miliardy dol\u00e1rov v roku 2024, \u010do predstavuje&nbsp;zlo\u017een\u00fa ro\u010dn\u00fa mieru rastu&nbsp;(CAGR) vo v\u00fd\u0161ke 18,2 %. Tento pozoruhodn\u00fd rast mo\u017eno prip\u00edsa\u0165 viacer\u00fdm faktorom, vr\u00e1tane n\u00e1rastu mobiln\u00fdch a bezkontaktn\u00fdch platieb, rast\u00facej kult\u00fary obdarov\u00e1vania, integr\u00e1cie soci\u00e1lnych m\u00e9di\u00ed do platobn\u00fdch met\u00f3d a&nbsp;n\u00e1rastu&nbsp;sez\u00f3nnych akci\u00ed a sviatkov.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Progn\u00f3zy do bud\u00facnosti<\/h4>\n\n\n\n<p>Pri poh\u013eade&nbsp;do bud\u00facnosti je trh s digit\u00e1lnymi dar\u010dekov\u00fdmi kartami pripraven\u00fd na pokra\u010duj\u00faci r\u00fdchly rast, pri\u010dom sa o\u010dak\u00e1va, \u017ee do roku 2028 dosiahne hodnotu 932,11 miliardy dol\u00e1rov s CAGR vo v\u00fd\u0161ke 17,1 %. Tento&nbsp;o\u010dak\u00e1van\u00fd&nbsp;rast je&nbsp;sp\u00f4soben\u00fd zdokonalen\u00fdmi&nbsp;funkciami personaliz\u00e1cie na&nbsp;dar\u010dekov\u00fdch&nbsp;platform\u00e1ch, zv\u00fd\u0161en\u00fdm d\u00f4razom na environment\u00e1lnu udr\u017eate\u013enos\u0165 v&nbsp;oblasti obdarov\u00e1vania, zaveden\u00edm inovat\u00edvnych mo\u017enost\u00ed uplatnenia, kompatibilitou medzi r\u00f4znymi platformami a roz\u0161irovan\u00edm darovac\u00edch slu\u017eieb na rozv\u00edjaj\u00facich sa trhoch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Faktory&nbsp;podporuj\u00face&nbsp;rast trhu<\/h4>\n\n\n\n<p>V\u00fdznamn\u00fdm faktorom podporuj\u00facim rast trhu s digit\u00e1lnymi dar\u010dekov\u00fdmi kartami je rast\u00face povedomie a adopcia digit\u00e1lnych platieb. Digit\u00e1lne platby, zn\u00e1me pre svoje pohodlie a bezkontaktn\u00fa povahu, sa stali prominentnou vo\u013ebou pre transakcie. Napr\u00edklad digit\u00e1lne platobn\u00e9 transakcie v Indii vzr\u00e1stli z 3 134 crore ($3,96 mili\u00f3na) v obdob\u00ed 2018-19 na 5 554 crore ($7,02 mili\u00f3na) v obdob\u00ed 2020-21. Podobne 82 % Ameri\u010danov vyu\u017eilo v roku 2021digit\u00e1lne platby, \u010do pod\u010diarkuje rast\u00facu popularitu digit\u00e1lnych dar\u010dekov\u00fdch kariet.<\/p>\n\n\n\n<p>\u010eal\u0161\u00edm katalyz\u00e1torom rastu trhu je v\u00fdvoj r\u00f4znych platobn\u00fdch met\u00f3d. Bezhotovostn\u00e9 platby v Spojen\u00fdch \u0161t\u00e1toch vzr\u00e1stli v roku 2021 na 128,51 bili\u00f3na dol\u00e1rov, pri\u010dom platby kartami prispeli pribli\u017ene 9,43 bili\u00f3na dol\u00e1rov. Tento posun v preferenci\u00e1ch platieb zd\u00f4raz\u0148uje rast\u00facu \u0161k\u00e1lu digit\u00e1lnych platobn\u00fdch mo\u017enost\u00ed,&nbsp;\u010do podporuje rast&nbsp;vyu\u017e\u00edvania digit\u00e1lnych dar\u010dekov\u00fdch kariet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Inov\u00e1cie na trhu digit\u00e1lnych dar\u010dekov\u00fdch kariet<\/h4>\n\n\n\n<p>Inov\u00e1cie produktov&nbsp;zohr\u00e1vaj\u00fa&nbsp;na trhu digit\u00e1lnych dar\u010dekov\u00fdch kariet&nbsp;rozhoduj\u00facu&nbsp;\u00falohu. Najv\u00e4\u010d\u0161ie spolo\u010dnosti zav\u00e1dzaj\u00fa nov\u00e9 technol\u00f3gie&nbsp;s cie\u013eom zlep\u0161i\u0165 z\u00e1\u017eitok a anga\u017eovanos\u0165 z\u00e1kazn\u00edkov. Napr\u00edklad v novembri 2021 spolo\u010dnos\u0165 Cross Tower spustila pre svojich indick\u00fdch pou\u017e\u00edvate\u013eov funkciu digit\u00e1lnych dar\u010dekov\u00fdch kariet zalo\u017een\u00fa na kryptomen\u00e1ch. T\u00e1to funkcia umo\u017e\u0148uje pou\u017e\u00edvate\u013eom posiela\u0165 a darova\u0165 kryptomeny,&nbsp;\u010d\u00edm tradi\u010dn\u00e9mu obdarov\u00e1vaniu dod\u00e1va jedine\u010dn\u00fd rozmer.<\/p>\n\n\n\n<p>Okrem toho z\u00edskava&nbsp;z\u00edskavaj\u00fa popularitu dar\u010dekov\u00e9 karty na \u00farovni siet\u00ed. Tieto karty funguj\u00fa na konkr\u00e9tnych sie\u0165ach, namiesto toho, aby boli viazan\u00e9 na konkr\u00e9tneho predajcu, \u010do podporuje zv\u00fd\u0161enie po\u010dtu transakci\u00ed a anga\u017eovanos\u0165. Napr\u00edklad dar\u010dekov\u00e1 karta ONDC Network powered by RuPay Network, ktor\u00e1 bola spusten\u00e1 v septembri 2023, m\u00e1 za cie\u013e zlep\u0161i\u0165 digit\u00e1lne obchodovanie po\u010das sviato\u010dn\u00fdch obdob\u00ed t\u00fdm, \u017ee umo\u017e\u0148uje n\u00e1kupy prostredn\u00edctvom r\u00f4znych aplik\u00e1ci\u00ed podporovan\u00fdch ONDC.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Z\u00e1ver<\/h4>\n\n\n\n<p>Trh s digit\u00e1lnymi dar\u010dekov\u00fdmi kartami za\u017e\u00edva siln\u00fd rast poh\u00e1\u0148an\u00fd technologick\u00fdmi pokrokmi, meniacimi sa spotrebite\u013esk\u00fdmi preferenciami a\u00a0zv\u00fd\u0161en\u00fdm zav\u00e1dzan\u00edm\u00a0digit\u00e1lnych platieb.\u00a0V\u010faka neust\u00e1lym inov\u00e1ci\u00e1m\u00a0a strategick\u00e9mu roz\u0161irovaniu trhu sa digit\u00e1lne dar\u010dekov\u00e9 karty st\u00e1vaj\u00fa neoddelite\u013enou s\u00fa\u010das\u0165ou glob\u00e1lneho platobn\u00e9ho ekosyst\u00e9mu. Komplexn\u00e1 spr\u00e1va o trhu od spolo\u010dnosti The Business Research Company poskytuje cenn\u00e9\u00a0poznatky\u00a0a \u00fadaje, ktor\u00e9 pom\u00e1haj\u00fa podnikom a zainteresovan\u00fdm stran\u00e1m orientova\u0165 sa a prosperova\u0165 v tomto<strong>\u00a0dynamickom trhovom prostred\u00ed.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digit\u00e1lne dar\u010dekov\u00e9 karty, zn\u00e1me tie\u017e ako e-dar\u010dekov\u00e9 karty, transformovali svet obdarov\u00e1vania t\u00fdm, \u017ee poskytuj\u00fa v\u0161estrann\u00fd a pohodln\u00fd sp\u00f4sob platieb alebo n\u00e1kupov v konkr\u00e9tnych obchodoch alebo podnikoch. Tieto karty mo\u017eno rozdeli\u0165&nbsp;dva z\u00e1kladn\u00e9 typy: otvoren\u00e9 a uzavret\u00e9 karty. Otvoren\u00e9 karty pon\u00fakaj\u00fa pr\u00edjemcom flexibilitu, umo\u017e\u0148uj\u00fa pou\u017eitie na r\u00f4znych miestach, vr\u00e1tane re\u0161taur\u00e1ci\u00ed, maloobchodn\u00fdch predajn\u00ed a dokonca aj na jednorazov\u00e9 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/sk\/sprava-o-globalnom-trhu-s-digitalnymi-darcekovymi-kartami-2024\/\"> <span class=\"screen-reader-text\">Spr\u00e1va o glob\u00e1lnom trhu s digit\u00e1lnymi dar\u010dekov\u00fdmi kartami 2024<\/span> \u010c\u00edtajte viac &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":4549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-svk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4774\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/comments\/?post=4774"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4774\/revisions\/"}],"predecessor-version":[{"id":4776,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/4774\/revisions\/4776\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/4549\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/?parent=4774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/categories\/?post=4774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/tags\/?post=4774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}