{"id":5438,"date":"2025-09-01T09:00:00","date_gmt":"2025-09-01T08:00:00","guid":{"rendered":"https:\/\/smartgifty.com\/?p=5438"},"modified":"2025-08-22T22:11:29","modified_gmt":"2025-08-22T21:11:29","slug":"prekvapiva-historia-obchodnych-centier-od-starovekeho-rima-az-po-dnesok","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sk\/prekvapiva-historia-obchodnych-centier-od-starovekeho-rima-az-po-dnesok\/","title":{"rendered":"Prekvapiv\u00e1 hist\u00f3ria obchodn\u00fdch centier: od starovek\u00e9ho R\u00edma a\u017e po dne\u0161ok"},"content":{"rendered":"\n<p>Ke\u010f si predstav\u00edte obchodn\u00e9 centrum, \u010do v\u00e1m napadne? Davy \u013eud\u00ed prech\u00e1dzaj\u00face medzi obchodmi. Typick\u00fd ruch food courtu. \u017diariv\u00e9 v\u00fdklady, ktor\u00e9 v\u00e1s l\u00e1kaj\u00fa na ka\u017edom kroku.<\/p>\n\n\n\n<p>Ale tu je prekvapenie: prv\u00e9 obchodn\u00e9 centrum v hist\u00f3rii nebolo iba o nakupovan\u00ed \u2013 bola to revol\u00facia v tom, ako sa \u013eudia stret\u00e1vali, objavovali a pre\u017e\u00edvali ka\u017edodenn\u00fd \u017eivot.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Zrodenie modern\u00e9ho obchodn\u00e9ho centra<\/h4>\n\n\n\n<p>V roku 1956 sa v meste Edina v Minnesote otvorilo&nbsp;<strong>Southdale Center<\/strong>&nbsp;a nav\u017edy zmenilo maloobchod. Bolo to prv\u00e9 \u00faplne uzavret\u00e9 a klimatizovan\u00e9 obchodn\u00e9 centrum na svete.<\/p>\n\n\n\n<p>Predstavte si to. V \u010dase, ke\u010f \u013eudia v\u00e4\u010d\u0161inou nakupovali v mal\u00fdch, samostatn\u00fdch obchodoch roztr\u00fasen\u00fdch po meste, Southdale pon\u00faklo nie\u010do \u00faplne nov\u00e9: desiatky obchodov pod jednou strechou, dostupn\u00fdch po cel\u00fd rok \u2013 v da\u017edi, snehu \u010di za slne\u010dn\u00e9ho po\u010dasia. Pre komunity v chladnej\u0161om podneb\u00ed to bola priam revol\u00facia.<\/p>\n\n\n\n<p>No Southdale nebolo len o pohodl\u00ed. Jeho architekt&nbsp;<strong>Victor Gruen<\/strong>&nbsp;si predstavoval obchodn\u00e9 centrum ako modern\u00e9 mestsk\u00e9 n\u00e1mestie \u2013 uzavret\u00fd priestor, kde by \u013eudia nielen nakupovali, ale aj sa stret\u00e1vali, prech\u00e1dzali a tr\u00e1vili \u010das spolu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">No pr\u00edbeh siaha e\u0161te hlb\u0161ie<\/h4>\n\n\n\n<p>Ak sa pozrieme e\u0161te \u010falej do hist\u00f3rie, zist\u00edme, \u017ee my\u0161lienka centralizovan\u00e9ho priestoru na obchodovanie a stret\u00e1vanie sa v\u00f4bec nie je nov\u00e1.<\/p>\n\n\n\n<p>U\u017e v starovekom R\u00edme existovalo&nbsp;<strong>Traj\u00e1novo f\u00f3rum<\/strong>, postaven\u00e9 okolo roku 110 n. l. Malo viacero \u00farovn\u00ed so \u0161pecializovan\u00fdmi obchodmi, ve\u013ek\u00e9 s\u00e1ly a otvoren\u00e9 priestory na socializ\u00e1ciu. Hoci Rimania nenakupovali latt\u00e9 ani r\u00fdchlu m\u00f3du, \u00fa\u010del bol prekvapivo podobn\u00fd: obchod sa prirodzene prel\u00ednal so spolo\u010densk\u00fdm \u017eivotom.<\/p>\n\n\n\n<p>Znie to povedome?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Viac ne\u017e len n\u00e1kupy<\/h4>\n\n\n\n<p>Hlavn\u00e9 posolstvo je jasn\u00e9: obchodn\u00e9 centr\u00e1 nikdy neboli len o nakupovan\u00ed. Od za\u010diatku boli navrhnut\u00e9 ako&nbsp;<strong>spolo\u010densk\u00e9 centr\u00e1<\/strong>&nbsp;\u2013 miesta na stret\u00e1vanie, objavovanie a prep\u00e1janie.<\/p>\n\n\n\n<p>A dnes, desa\u0165ro\u010dia po otvoren\u00ed Southdale, sa obchodn\u00e9 centr\u00e1 op\u00e4\u0165 menia. Tradi\u010dn\u00fd maloobchod ustupuje novej gener\u00e1cii&nbsp;<strong>\u201elifestyle centier\u201c<\/strong>. Tieto priestory sp\u00e1jaj\u00fa nakupovanie s gastron\u00f3miou, z\u00e1bavou, fitnesom a dokonca aj s coworkingov\u00fdmi z\u00f3nami. Obchodn\u00e9 centrum u\u017e d\u00e1vno nie je len miestom, kde si k\u00fapite nov\u00e9 oble\u010denie; dnes je to miesto, kde m\u00f4\u017eete \u00eds\u0165 do kina, na ve\u010deru, pracova\u0165 na dia\u013eku a nav\u0161t\u00edvi\u0165 hodinu jogy \u2013 v\u0161etko po\u010das jedn\u00e9ho d\u0148a.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nov\u00e1 podoba obchodn\u00fdch centier pre zajtraj\u0161ok<\/h4>\n\n\n\n<p>Tak\u017ee ke\u010f najbli\u017e\u0161ie vst\u00fapite do obchodn\u00e9ho centra, na chv\u00ed\u013eu sa zastavte. Porozhliadnite sa. Nevstupujete len do budovy plnej obchodov. Vstupujete do konceptu, ktor\u00fd sa u\u017e viac ne\u017e 2000 rokov neust\u00e1le pretv\u00e1ra \u2013 do spojenia obchodu, kult\u00fary a komunity, ktor\u00e9 sa prisp\u00f4sobuje ka\u017edej gener\u00e1cii.<\/p>\n\n\n\n<p>Od Traj\u00e1novho f\u00f3ra cez Southdale a\u017e po modern\u00e9 lifestyle destin\u00e1cie \u2013 obchodn\u00e9 centrum bolo v\u017edy viac ne\u017e len miesto na n\u00e1kupy. Je to zrkadlo toho, ako sa spolo\u010dnosti rozhoduj\u00fa \u017ei\u0165, stret\u00e1va\u0165 a prep\u00e1ja\u0165. A jeho pr\u00edbeh? St\u00e1le sa p\u00ed\u0161e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ke\u010f si predstav\u00edte obchodn\u00e9 centrum, \u010do v\u00e1m napadne? Davy \u013eud\u00ed prech\u00e1dzaj\u00face medzi obchodmi. Typick\u00fd ruch food courtu. \u017diariv\u00e9 v\u00fdklady, ktor\u00e9 v\u00e1s l\u00e1kaj\u00fa na ka\u017edom kroku. Ale tu je prekvapenie: prv\u00e9 obchodn\u00e9 centrum v hist\u00f3rii nebolo iba o nakupovan\u00ed \u2013 bola to revol\u00facia v tom, ako sa \u013eudia stret\u00e1vali, objavovali a pre\u017e\u00edvali ka\u017edodenn\u00fd \u017eivot. Zrodenie modern\u00e9ho &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/sk\/prekvapiva-historia-obchodnych-centier-od-starovekeho-rima-az-po-dnesok\/\"> <span class=\"screen-reader-text\">Prekvapiv\u00e1 hist\u00f3ria obchodn\u00fdch centier: od starovek\u00e9ho R\u00edma a\u017e po dne\u0161ok<\/span> \u010c\u00edtajte viac &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":5428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-5438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-svk"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/5438\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/comments\/?post=5438"}],"version-history":[{"count":1,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/5438\/revisions\/"}],"predecessor-version":[{"id":5439,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/posts\/5438\/revisions\/5439\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/5428\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/media\/?parent=5438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/categories\/?post=5438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sk\/wp-json\/wp\/v2\/tags\/?post=5438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}