{"id":5985,"date":"2026-01-30T12:46:03","date_gmt":"2026-01-30T11:46:03","guid":{"rendered":"https:\/\/smartgifty.com\/?p=5985"},"modified":"2026-02-25T11:12:57","modified_gmt":"2026-02-25T10:12:57","slug":"2026-leto-ko-povprecje-ne-bo-vec-dovolj","status":"publish","type":"post","link":"https:\/\/smartgifty.com\/sl\/2026-leto-ko-povprecje-ne-bo-vec-dovolj\/","title":{"rendered":"2026 \u2013 Leto, ko povpre\u010dje ne bo ve\u010d dovolj"},"content":{"rendered":"\n<p>V letu 2026 prodaja in nakupovalne destinacije vstopajo v novo obdobje,&nbsp;ki ga zaznamuje jasen premik:&nbsp;od transakcij k izku\u0161njam ter od mno\u017ei\u010dne komunikacije k personalizaciji.<\/p>\n\n\n\n<p>V tej izdaji raziskujemo,&nbsp;kako se darilne kartice razvijajo v \u010dustveno bogato digitalno izku\u0161njo in zakaj poslu\u0161anje strank ter pametna uporaba podatkov postajata klju\u010dni konkuren\u010dni prednosti.<\/p>\n\n\n\n<p>Zaklju\u010dujemo s pogledom iz prakse \u2013 v rubriki&nbsp;<em>Smart Insights<\/em>&nbsp;gostimo Petra Thommna,&nbsp;ki z nami deli sve\u017ee poglede iz sveta globalne prodaje.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1376\" height=\"768\" src=\"https:\/\/smartgifty.com\/wp-content\/uploads\/2026\/01\/openart-image_29jzudnh_1768766908677_raw.jpg\" alt=\"\" class=\"wp-image-5978\" style=\"aspect-ratio:1.904781726416567;width:527px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p><strong><strong>Kaj vas \u010daka v SmartGifty novi\u010dniku \u0161t.<\/strong><\/strong> <strong>1:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Poglobljen vpogled:<\/strong>&nbsp;Osrednji \u010dlanek meseca, ki raziskuje najnovej\u0161e trende v industriji.<\/li>\n\n\n\n<li><strong>Nasvet meseca:<\/strong>&nbsp;Na\u0161 namig za takoj\u0161njo izbolj\u0161avo va\u0161ih prodajnih strategij.<\/li>\n\n\n\n<li><strong>Najljub\u0161e med bralci:<\/strong>&nbsp;Ponovni vpogled v na\u0161 najbolj bran blog prej\u0161njega meseca.<\/li>\n\n\n\n<li><strong>Pametni vpogledi:<\/strong>&nbsp;Sve\u017ei pogledi in razmi\u0161ljanja na\u0161e ekipe o prihodnosti obdarovanja.<\/li>\n\n\n\n<li><strong>Izbrana video vsebina:<\/strong>&nbsp;YouTube videi na temo prodaje, (digitalnih) darilnih kartic in programov zvestobe.<\/li>\n\n\n\n<li><strong>V sredi\u0161\u010du industrije:<\/strong>&nbsp;Ekskluziven \u010dlanek iz revije Across.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/marketing.sos-sw.si\/email\/preview\/1237\" style=\"background-color:#ff720d\">PREBERI CELOTEN NOVI\u010cNIK<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V letu 2026 prodaja in nakupovalne destinacije vstopajo v novo obdobje,&nbsp;ki ga zaznamuje jasen premik:&nbsp;od transakcij k izku\u0161njam ter od mno\u017ei\u010dne komunikacije k personalizaciji. V tej izdaji raziskujemo,&nbsp;kako se darilne kartice razvijajo v \u010dustveno bogato digitalno izku\u0161njo in zakaj poslu\u0161anje strank ter pametna uporaba podatkov postajata klju\u010dni konkuren\u010dni prednosti. Zaklju\u010dujemo s pogledom iz prakse \u2013 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/smartgifty.com\/sl\/2026-leto-ko-povprecje-ne-bo-vec-dovolj\/\"> <span class=\"screen-reader-text\">2026 \u2013 Leto, ko povpre\u010dje ne bo ve\u010d dovolj<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":5982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[93],"tags":[],"class_list":["post-5985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter-sl"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/posts\/5985\/"}],"collection":[{"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/users\/7\/"}],"replies":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/comments\/?post=5985"}],"version-history":[{"count":2,"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/posts\/5985\/revisions\/"}],"predecessor-version":[{"id":5987,"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/posts\/5985\/revisions\/5987\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/media\/5982\/"}],"wp:attachment":[{"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/media\/?parent=5985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/categories\/?post=5985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartgifty.com\/sl\/wp-json\/wp\/v2\/tags\/?post=5985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}