Newsletter

Do your customers forget about you during the holidays? (and how to prevent it)

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While most companies shut down their marketing engines in July and wait for autumn, smart brands leverage summer dynamics to build critical advantages. Customers don’t stop spending during vacations; their habits simply move into the field. If you rely on open banking systems, this is the exact point where you lose touch with them and hand …

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June Review of Solutions for Advanced Gift Program Management

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Welcome to the June edition of our professional newsletter, where we share key trends, operational tips, and strategies from the world of gift cards and loyalty programs. June brings a turning point in consumer buying behavior. That is why in this issue, we focus on how to effectively activate sleeping customers and convert unspent funds …

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Rethinking Value: From Croissants to Destinations

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In our latest feature, Jurij Triller reveals why the most valuable parts of real estate are often those you can’t measure with a ruler. We dive into the “Croissant Economy” and explore how to transform gift cards from impersonal vouchers into strategic growth tools for entire destination ecosystems. Explore the future of personalized loyalty and …

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From Red Carnations to Empowerment: The Evolution of March 8th

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Think March is only about red carnations and predictable gestures? Think again. We’re witnessing a shift in how we celebrate International Women’s Day: the move from symbolic tokens to genuine empowerment. In our latest long-read, we explore the evolution of March 8th and why “choice” has become the highest form of respect in the modern …

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Why February is the New Frontier for Customer Loyalty

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Think February is only about Valentine’s Day? Think again. We’re witnessing a major shift in consumer behavior: the rise of the “Self-Love Economy.” In our latest long-read, we explore why “self-gifting” is becoming a powerful driver for retail growth and how businesses can use this mid-winter moment to turn one-time shoppers into lifelong advocates. This month, …

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2026 – Year when average will no longer be enough

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In 2026, sales and shopping destinations are entering a new era marked by a clear shift: from transactions to experiences, from mass communication to personalization. In this edition, we explore how gift cards are evolving into an emotionally rich, digital experience, and why listening to customers and smart use of data are becoming a key competitive advantage. We conclude with a real-world …

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