Newsletter

Give moments that bloom, not plastic that lingers. In a world already cluttered with things that just gather dust, we at SmartGifty have decided to take a different path. This April, we are dedicating ourselves to green gifting. Why weigh down the planet with PVC cards, plastic packaging, and delivery emissions when you can send an …

Why this April is the time for a “green” shift Read More »

Think February is only about Valentine’s Day? Think again. We’re witnessing a major shift in consumer behavior: the rise of the “Self-Love Economy.” In our latest long-read, we explore why “self-gifting” is becoming a powerful driver for retail growth and how businesses can use this mid-winter moment to turn one-time shoppers into lifelong advocates. This month, …

Why February is the New Frontier for Customer Loyalty Read More »

In 2026, sales and shopping destinations are entering a new era marked by a clear shift: from transactions to experiences, from mass communication to personalization. In this edition, we explore how gift cards are evolving into an emotionally rich, digital experience, and why listening to customers and smart use of data are becoming a key competitive advantage. We conclude with a real-world …

2026 – Year when average will no longer be enough Read More »