Gift card management system for shopping centres

Connecting multiple stores with one gift card

Ask for demo

SmartGifty is a web-based gift card management solution, especially useful for shopping centres. It is fast, easy and cost-effective to implement, all you need is internet access, username and password. Working in real time it records all transactions instantly, safely and securely.

How does it work?

Selling points

Gift cards are usually sold at shopping centres’ info counters which can issue a new card, check the number of cards issued every day, process potential payment reversal requests and have a 24/7 insight into all gift card transactions within the shopping centre.


Because SmartGifty is web-based, there is no need to install API connections to cash registers, so the cost of implementation is much lower. API documentantion and connectivity is possible. Besides internet, the only other thing a shop needs to start using SmartGifty is a barcode scanner. The shops also have no extra work with reporting about gift card transactions because the input of all purchases is automatic.


Transferring funds to bank accounts of individual businesses, where the gift cards were used, is a matter of a few clicks. SmartGifty web-based platform allows the accountant to simply export all the purchases data and safely import it into your online bank.


Your shopping centres’ management or marketing department have complete access to all the data for all the shops and all the centres in your chain. They can analyze a number of statistics to plan effective marketing activities and have control over gift card stock.

Not sure yet?

Core Benefits


  • It’s easy to implement and is fully digitalised.
  • Issue your gift cards to buyers at info counters, gift card vending machines or online.
  • Load the card with any amount within parameters you set
  • The recipients are free to spend gradually that amount in any of your locations.


  • All amounts and purchases are recorded in real time
  • Money from gift card buyers is all the time on your bank account
  • Includes various levels of operation: selling points, management or marketing, accounting and shops / caffes / restaurants.


  • With a number of systemic safety features we ensure you safe and reliable usage
  • A user-friendly online managing platform allows you a 24/7 insight into all relevant data with predetermined levels of access.


  • Low-cost, high-performance marketing tool
  • Generates new customers and additional income.
  • Providing a variety of statistics to help you plan effective marketing activities in the future.

You asked, we answered

What is SmartGifty for shopping centres?

SmartGifty is a digitalized gift card management solution, already used in multiple shopping centres across Europe and can help you implement Gift Cards in your shopping center. It is a web-based platform that helps sell, redeem and analyze gift cards and can be easily upgraded to various loyalty programs.

What are the key benefits for shopping centre?

SmartGifty is a web-based platform that enables you to connect all your tenants with one solution to sell and redeem gift cards. it offers multi-level accesses, provides 24/7, real-time insight into all gift card transactions, creates a positive relationship between your brand and your customers, increases visitor return rate, generates new customers and additional income. The solution also provides you with a variety of statistics to help you plan effective shopping centre marketing activities in the future.

How does selling and redeeming of gift cards work in shopping centre?

SmartGifty is a web-based platform. This means that all you need is a computer or a mobile device with internet access. Issuing and selling of gift cards is fast and simple through your info counter, our gift card machine or webshop (we also offer a development of a simple gift card webshop). Redemption in shops, cafes or restaurants is easy with barcode readers, mobile phones or hand-held mobile terminals.

Is SmartGifty complicated to implement for a shopping centre?

Absolutely not. All you need is an internet access, username and password. It can be launched completely independent or be integrated with your existing software via API connection (cash register).

No info counter in the shopping centre?

In case you don’t have an info counter, SmartGifty can be implemented at your partner selling point (newsletter stand for an example). We also offer a gift card machine (kiosk) and the development of a simple gift card webshop.

How safe is SmartGifty for shopping centre, tenants and customers?

SmartGifty is very safe (like other fintech companies) and all the financial flows are between you, your tenants and your customers – money from the Gift Cards sales is always on your bank account. We use Amazons serves for storage and backup data and the gift cards are equipped with a unique gift card bar, QR code or RFID chip. All options also have PIN numbers for customer safety.

Not sure yet?

Gift cards in numbers

No. 1 ​​most requested present during the holidays are gift cards
200 %
growth of use of digital gift cards
93 %
of all consumers will buy or receive a gift card this year
90 %
of gift cards are used within 60 days of purchase
83 %
of corporations use gift cards as employee incentives
72 %
of customers spend more than the value of their gift card
Ready to get started? Ask for demo Contact us