Gift card management

system SmartGifty

A simple solution for your gift cards

Gift card management

system SmartGifty

A simple solution for your gift cards


Gift card management made simple
and easy

SmartGifty is a fully digitalised gift card management system for shopping centres and multi-location businesses, creating added value for everybody involved: gift givers and recipients, shopping centres and retailers, shops, cafés & restaurants.


One solution, so many options! SmartGifty is a simple platform that gives you an oppurtunity to issue your gift cards to buyers at info counters, gift card vending machines or online. Gift buyers are free to load the card with any amount within the parameters you set while the recipients are free to spend that amount in any of your chosen locations.


SmartGifty ensures full transparency as all amounts and purchases are recorded in real time. The solution is easy for you to implement and is fully digitalised. SmartGifty includes various levels of operation: gift card selling points, management or marketing, accounting and shops / caffes / restaurants.


A number of systemic safety features of SmartGifty ensure you that managing your gift cards is safe and reliable on all four levels of operation. A user-friendly online managing platform allows you a 24/7 insight into all relevant data with predetermined levels of access.


SmartGifty is a low-cost, high-performance marketing tool with many advantages. It creates a positive relationship between your brand and your customers, generates new customers and additional income. The solution also provides you with a variety of statistics to help you plan effective marketing activities in the future.

Trusted partners of European businesses

Serving more than 1000 shops

+30 shopping centres served
+1,000 shops managed
+10,000,000 Euros loaded on SmartGifty cards

You asked, we answered

How does SmartGifty work?

SmartGifty is a web-based platform. That means that it works on all computers with internet access. Issuing and selling gift cards is fast and simple. Redemption by shops, cafes or restaurants is easy with barcode readers or hand-held terminals.

Who is SmartGifty for?

Initially, the solution was designed for shopping centres to integrate multiple shopping centres under one brand. With the same logic, we customized it for multi-location businesses like shops, cafes and restaurants. It is suitable for small, medium and large-sized businesses – to optimize and increase their gift card business or implement a new product with various benefits for all involved.

How much does SmartGifty cost?

The pricing of SmartGifty depends on the size of your business where additional locations can bring cost optimization. We offer two options, a Shared Solution for smaller shopping and retail centres and an Individual Solution for stand-alone solutions for shopping centre chains & bigger shopping centres. In addition, we offer various options and models of collaboration for multi-location businesses and we try to adjust to every client (for example a client could choose to not have an initial cost of setting up, but rather share the profits from the sales). Please reach out to us to find out the best option for you.

What is different about SmartGifty?

SmartGifty is easy and quick to implement, it offers a great user experience and it is cost efficient. You are the issuer of your gift cards and you make the rules about the usage of gift cards (validity, minimum and maximum value, possibility of extending the validity, design, …).

All payments are paid directly to you and all the funds from your gift card business are in your bank account. We don’t outsource as we offer a full support system with in-house programmers and marketing department (a decade of experiences in IT and identification technologies).

We have worked with shops and shopping centres for several years and have an insight and knowledge of the retail industry. We consider ourselves as your partners and our aim is to help you grow.

What is SmartGifty?

SmartGifty is a digitalized gift card management solution, used in multiple shopping centres across Europe and suitable for various multi-location businesses. It is a web-based platform that helps to manage (sell, redeem and analyse gift cards) every gift card business and can be easily upgraded for various loyalty programs. All you need is an internet access, username and password. It can be launched completely independent or be integrated with your existing software (via API connections).

How safe is SmartGifty?

SmartGifty is very safe. We use Amazon’s servers for storage and backup data and the gift cards and loyalty cards are equipped with a unique barcode, QR code or RFID chip. All options also have PIN numbers for customer safety. Log in to SmartGifty is user name and password protected and offers multi-level access for your marketing, accounting and sales personnel.