Case studies - SmartGifty

Case studies

Find out why smart businesses use SmartGifty.

Qlandia

Smart client

Qlandia is a shopping chain of 7 shopping centers across Slovenia, with a long history (first shopping center was opened in 2006) and over 300 tenants offering everything from fashion, cosmetics, tech, gastro and much more.

Smart reason

Qlandia offered their customers paper Gift vouchers since 2014 and sought an upgrade of the product in line with modern shopping and gifting options. The clients wanted to offer their customers a product with added value like convenience and personalisation, while also optimizing the management of vouchers. 

Smart solution

SmartGifty has together with the client developed a customized online solution to manage the new product – Qlandia gift card. With a web-based platform the client was able to replace manual administrative work regarding sales, stocks, redemption while also offering the customer more freedom with gifting (online point of purchase, personalisation of the card, online balance check 24/7 and more). A new gift card webshop was launched to increase brand and product awareness and to offer online purchasing for legal and natural entities in Slovenia. The Qlandia gift cards had unlimited validity, were available in several different designs and were a single load, up to the value of 300 €.

Smart result

SmartGifty helped Qlandia to offer a contemporary, exceptionally well excepted product to its customers, while providing a client a time optimizing management system with a real time overview in as much detailed as needed.

Supernova

Smart client

Supernova has significantly grown over 2019/2020 and is now is a multinational shopping chain, present in Austria, Slovenia, Croatia and Romania. It is one of the largest player in shopper real-estate in Europe, combining shopping and retail centers. In the beginning of 2020 Supernova has also become an owner of Qlandia shopping centers, rebranding them from Qlandia orange to Supernova red. 

Smart reason

In the past, Supernova had a gift card offline system (contact chip) that was expensive, hard to manage and user un-friendly. Because of their requirements, we have in 2016 provided them with a solution to change their system to an online platform SmartGifty. They have successfully used our web based platform for several years. With an overtake of Qlandia shopping centers in 2019/2020, Supernova wanted to merge both gift cards – Qlandia gift card and the existing Supernova gift card and offer the customers an upgrade not only in size of shopping options, but also in quality. It was important to extract the advantages of both products and combine them, as seamless as possible. Supernova is using the SmartGifty in over 25 shopping centers in Slovenia and Croatia with more locations on the way. 

Smart solution

A merge of both gift card systems (Qlandia and Supernova) in back-end and a launch of a new – mobile and user first webshop for customers. A smart merge created a tailor-made solution for the clients needs while managing a product (gift card) in several countries. With a 24/7, real time, complete overview of the product in several shopping centers and markets, the client is able to plan marketing activities and optimize administration (papyrology). The product – Supernova gift card has some differences in Slovenia and Croatia (because of regulations and customers preferences) but exists in one smart, online solution which offers several admin accesses with specific log-in rights and overviews.

Smart result

A detailed overview of sales and redemption for each market in different currencies, stock monitoring and easy managing of transactions to tenants. On a customer side – a possibility of an online exchange of Qlandia gift card for a Supernova gift card with even more shopping options and an e-gift card increased the product likeability and sales.

Cubo

Smart client

A prestigious, modern golf course in Slovenia – the star of the European Golf Champions. This fine course with a view of the Alps is well known for its balanced combination of dynamic clearings, sand traps and huge green parklands.

Smart reason

A contemporary, digital way to monitor and support golf players and provide them with a simple and user friendly way to identify themselves and pay for the services – all with one product.

Smart solution

A membership card that combined an identification document with a way to pay for tokens/balls and other services (food, drinks) in the club. A prepaid card that keeps the members credit safe and always handy.

Smart result

Members have adopted the solution fast and efficiently. Their card also offers them various options from monthly payments /membership to yearly wit different benefits for each package. the size of the card is the same as the bank card so members can keep it close in their wallet at all time.