Earth day & sustainability: The rise of eco-friendly gift cards
Apr 14, 2025
As Earth Day approaches on April 22, sustainability is at the forefront of consumer and business priorities. More than ever,
Smart Blog
Spring shopping trends: How gift cards drive seasonal sales
Mar 13, 2025
As winter fades and temperatures rise, consumer shopping habits shift. Spring brings fresh opportunities for retailers to boost sales, and
Gift cards and data: How retailers can use analytics to drive sales
Feb 12, 2025
Gift cards offer more than just convenience for customers—they are a treasure trove of data for retailers. By analyzing gift
5 Ways to turn gift card recipients into loyal customers
Jan 15, 2025
Gift cards are often the first interaction a new customer has with a brand, and retailers must capitalize on this
Boosting holiday sales with gift cards: Retail strategies for success
Dec 16, 2024
The holiday season is one of the most crucial times of the year for retailers, and gift cards play a
Gift cards and loyalty programs: A winning combination for retailers
Nov 13, 2024
Gift cards have long been a staple in the retail industry, but when combined with loyalty programs, they become an
The rise of digital gift cards: Why retailers need to adapt
Oct 15, 2024
The retail landscape is changing, and digital gift cards are at the forefront of this transformation. As e-commerce and digital
5 Ways to Delight Customers with Birthday Loyalty Surprises
Sep 16, 2024
Customer purchase decisions are often influenced by emotions, so creating experiences that evoke positive feelings is essential for earning their
Digital Gift Card Market – Significant Growth Factors
Aug 14, 2024
The digital gift card market is witnessing remarkable growth driven by a confluence of factors. As consumers and businesses increasingly
Digital Gift Card Global Market Report 2024
Jul 15, 2024
Digital gift cards, also known as e-gift cards, have transformed the gifting landscape by providing a versatile and convenient method
The journey of gift cards: From plastic to digital
Jun 12, 2024
Gift-giving has undergone a remarkable transformation over the years, with one particular aspect experiencing a significant evolution: gift cards. What
The psychology of gift cards
May 14, 2024
Gift-giving is a timeless tradition deeply rooted in human culture, serving as a means to express love, appreciation, and celebration.
Loyalty rewarded: How gift cards and loyalty programs join forces for customer delight
Apr 10, 2024
Picture this: It’s a crisp autumn morning, and you’re on your way to your favorite café. As you approach the
Unwrapping the Power of Gift Cards: How Data Analytics Personalizes the Perfect Present
Mar 12, 2024
Imagine this: It’s the holiday season, and you’re on a mission to find the ideal gift for your best friend.
Unlocking the Full Potential of Rewards
Feb 12, 2024
In the world of shopping, loyalty points are like hidden treasures waiting to be discovered. If you’re part of a
Perfect Presents: The Power of Gift Cards
Jan 14, 2024
Gift-giving is an art that goes beyond the physical exchange of items. It’s about creating moments of joy and connection
Revolutionizing shopping at BTC City with SmartGifty
Dec 14, 2023
In today’s fast-paced world, shopping should be convenient, eco-friendly, and customizable. BTC City in Slovenia understands these demands and is
The Advantages of an Effortless Reward Redemption Process in Four Aspects
Nov 14, 2023
Promotors and referrals are closely connected, so why not offer an easy way for clients to redeem their earned digital
Ways in Which Businesses Utilize Gift Cards to Foster Employee and Customer Engagement
Oct 14, 2023
In the current business climate, employee and customer engagement is crucial in determining a company’s success. Engaging employees at work
Demonstrating Your Commitment to Sustainability through Gift Cards
Oct 6, 2023
In today’s world, consumers’ concerns about sustainability are on the rise, and for good reason. The environmental impact of our
The Ultimate Guide to Choosing the Perfect Gift Card: What Users Really Want
Sep 16, 2023
Gift cards have become a popular choice for presents, offering both givers and receivers flexibility and convenience. However, not all
The popularity of gift cards has reached new heights
Sep 14, 2023
Were you aware that the global gift card market is projected to expand from $800 billion to $1.6 trillion by
Better loyalty program, bigger customer acquisition
Aug 14, 2023
In today’s competitive digital market, attracting and retaining new customers is crucial for the growth of businesses, especially with crowded
Gift cards in general
Jul 14, 2023
We often talk about gift cards and the trends that are happening around them. But what even are gift cards?
Gift
Top 4 Customer Retention Strategies
Jun 14, 2023
The ability of a brand or business to keep its clients over time is referred to as customer retention. It is
Can gift cards be their own currency?
May 14, 2023
The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand,
Your gift card program can help you increase user acquisition
Apr 14, 2023
In today’s competitive digital world, where areas like streaming entertainment and food delivery are becoming even more saturated, gaining new
Introduction to the loyalty program
Mar 14, 2023
Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to
Increase your social media reach with gift cards
Feb 14, 2023
Every business now relies heavily on social media, and freebies are a profitable and popular marketing strategy to expand social
The Best Gift for Employee Appreciation
Jan 14, 2023
Everyone on your team might not be satisfied if you give every employee an identical present. Although many people will,
Gift Cards for your next (Christmas) campaign
Dec 14, 2022
Gift cards certainly have numerous benefits, which are strong features in general but are even more so from the perspective
Building customers’ trust
Nov 14, 2022
Did you know that boosting your client retention rate by 5% can increase your profitability by up to 95% (HBR,
Is bureaucracy and transparency important?
Oct 14, 2022
One of the main goals when introducing something new is to optimize existing business processes and practices. Research shows that
Retail returns causing a dilemma
Sep 14, 2022
A headline from the beginning of the year in CNBC screams out “A $761 billion dilemma: Retailers’ returns jump as
8 profiles of shoppers
Aug 14, 2022
We all have different needs and wants when it comes to shopping, but did you know that there are 8
Can we live without mobile devices?
Jul 14, 2022
Have you ever thought about shopping and to what extent it can go? And have you ever wondered how important
Retail trends and what to expect in the future
Jun 14, 2022
The retail business has redefined not only how we purchase and sell, but also the great advantages that independent retailers
Sustainability for a better future
May 14, 2022
A lot of us agree that digitalization is the most important part of business development. More and more things are
Changes are not always a bad thing
Apr 14, 2022
It’s natural to believe that change is a bad thing at work. Change can be intimidating and frightening because it
Take control over your projects
Mar 7, 2022
Moving forward with your projects is not possible unless you understand what is happening with them. A lot of times,
Personalized and digitalized is a must
Feb 14, 2022
The industry of gifting has accepted the personalization of products several years ago and the trend is still important and
National Gift Card day
Jan 15, 2022
Did you know that there is a National Gift Card day in the United States? It happens on the 15th of January
Virtual gifts as the next big thing
Dec 14, 2021
We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way
Connecting the online and offline worlds
Dec 4, 2021
Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always in the
Trojan horse, Eiffel Tower and a gift card?
Nov 14, 2021
With the development of today’s world, and cultures deeply rooted in us, giving and receiving gifts such as clothes, household
