The Ultimate Guide to Choosing the Perfect Gift Card: What Users Really Want

Gift cards have become a popular choice for presents, offering both givers and receivers flexibility and convenience. However, not all gift cards are created equal, and it’s crucial to choose one that aligns with the recipient’s preferences. In this guide, we’ll delve into the top priorities of gift card users to help you make the perfect choice.


One of the key features that gift card users value is customizability. Customers appreciate the ability to personalize gift cards based on the occasion or the recipient’s tastes. This might include options to select from various designs, add a heartfelt message, or choose the denomination that suits the occasion. A personalized touch can make the gift card feel more thoughtful and meaningful.

Ease of Use

A gift card should be easy to use, both for the buyer and the recipient. Clear instructions on how to use the card and how to check its balance are essential. A user-friendly experience ensures that the gift card can be enjoyed without any hassle.


Versatility is a significant factor in the appeal of a gift card. Customers appreciate having the choice between physical and e-gift cards. While some people enjoy the tangible aspect of a physical gift card, others prefer the convenience of an e-gift card that can be quickly sent via email or text message. Offering both options caters to a wider audience and enhances the overall appeal of the gift card.

No Expiration Date

Many gift card users prefer cards that do not come with expiration dates or have an exceptionally long validity period. This allows the recipient the freedom to decide when to use their gift, relieving the pressure of a looming deadline. No one likes to see their hard-earned gift card funds go to waste.


Security is paramount when it comes to gift cards. Users want assurance that their gift card funds are protected against fraud and theft. This includes options to replace lost or stolen cards to ensure that the recipient can still enjoy their gift.

Wide Usability

A gift card that can be used at multiple locations or for various services is often more appealing to customers. It provides the recipient with more choices and freedom, allowing them to use the gift card for what they truly desire.

Reloadable Feature

Some gift card users appreciate the option to reload funds onto a gift card. This feature is especially appealing for ongoing services or subscriptions. It ensures that the gift card can continue to provide value over time.

Transparent Fees

Transparency in fees associated with the gift card is another important consideration. Customers appreciate it when it’s clear if there are any fees for purchasing, activation, maintenance, or inactivity. Knowing the full cost upfront helps users make informed decisions and avoid unexpected charges.


When it comes to gift cards, choosing the right one can make all the difference. By considering these top priorities of gift card users – customizability, ease of use, versatility, no expiration date, security, wide usability, reloadable features, and transparent fees – you can offer you customers the best gift they can buy.

SmartGifty is here to help. Our gift card system allows all of the above and more. If you want to see how our system works, we can schedule a quick demo presentation.