Gift cards are usually measured in very simple terms. How many were sold, how much value was loaded and how much was eventually redeemed. These numbers are important, but they only show one part of the picture. Behind every gift card is a series of customer interactions that can provide businesses with valuable information about …
Why Gift Card Data Is More Valuable Than the Gift Card Itself Read More »
For many businesses, the gift card journey looks simple. Someone buys it. Someone receives it. The card is redeemed. The balance is reduced. Done? From a customer experience and marketing perspective, redemption can actually be the beginning of a new customer relationship. Redemption is an important customer touchpoint Imagine a customer who receives a €50 …
September brings a sense of a fresh start to the business world. Companies return from holidays, new projects get underway and, most importantly, management teams start planning their budgets for the final quarter of the year. Rather than waiting until December, when everyone is frantically looking for last-minute gifts, forward-thinking organizations are already putting their …
B2B Guide: How to Optimize Employee and Business Partner Rewards with Gift Cards Read More »
Successful execution of sales campaigns in the final quarter is not merely a matter of a compelling marketing message, but primarily a question of reliable technological infrastructure. When online and foot traffic surges exponentially during Black Friday and the December holiday season, your sales systems must be prepared to process high transaction volumes without unexpected …
Q4 Technical Guide: How to Prepare Your Gift Card Infrastructure for the Holiday Surge Read More »
The modern market is facing a paradox. Consumers spend more time online than ever before, yet indicators point to a clear saturation. A phenomenon that experts call digital fatigue is shifting the way people shop, research, and connect with brands. After years of rapid migration of all services to the cloud, one thing is becoming …
The modern retail landscape is undergoing the most extensive transformation in its history. The era when e commerce platforms and brick and mortar stores operated as two separate islands within the same company is officially over. Today’s consumers no longer shop linearly. They expect a seamless, tech enabled experience that combines the speed and convenience …
The “Christmas in July” trend is often seen as a quirky marketing gimmick, but for the serious retailer, it is a vital period of operational stress testing. July is the quiet before the storm of the fourth quarter. It is the final opportunity to ensure that your gift card management systems, loyalty databases, and point …
Christmas in July: Why strategic preparation beats seasonal hype Read More »
July is the month of mobility. Millions of people are traveling for summer holidays, and this presents a unique challenge and opportunity for retail. In a globalized economy, your gift card and loyalty systems must be able to travel with the customer. Whether they are shopping in a flagship store in a foreign city or …
Travel, tourism and the global reach of digital gifting Read More »
The modern market is in the midst of the largest transformation in the history of the retail and hospitality sectors. While just a few years ago we spoke of separate channels and distinguished online shopping from visiting physical locations, today that boundary has completely blurred. At their core, customers have become channel-agnostic. They couldn’t care …
June represents the midpoint of the year, a natural time for reflection and strategic adjustment. While most retailers are focused on the summer sales, the smartest operators are looking at their gift card and loyalty data to identify the trends that will define the second half of the year. The summer solstice is not just …
The mid year strategy pivot: Using data to navigate the summer solstice Read More »
SmartGifty brand
owned by Smart Octopus Solutions d.o.o.
Stegne 23a,
1000 Ljubljana
Slovenia
Send us a message
Contact usSmartGifty
SmartGifty is a web based gift card management solution for multi-shop shopping centres or multi location businesses like shops, cafes and restaurants. It allows your customers total gift-giving and gift-spending freedom and provides you with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.
Office
Stegne 23, 1000 Ljubljana, Slovenia
Sales
The operation is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
© SmartGifty 2020 - 2021. All rights reserved.
Privacy Policy Cookie Policy Terms and Conditions FAQ
