SmartGifty Editorial Team

Unlocking the Power of Data Through Gift Cards: From Analytics to Prediction

Gift cards have long been a go-to tool for boosting sales and customer loyalty. But in the digital age, their value goes far beyond the transaction. They’re becoming a key data source—revealing insights into visitor behavior, campaign effectiveness, and seasonal trends. When this data is analyzed and enhanced with machine learning, gift cards unlock powerful opportunities …

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Love in the Time of Cinnabon: Are Shopping Malls the New Dating Hotspot?

Remember when finding “the one” meant swiping endlessly or hitting up a bar?Now imagine this: your next big love story could kick off… right next to a Cinnabon. Sounds wild? Maybe. But what if shopping centers — those temples of consumerism — are quietly becoming the new places for romantic connection? It turns out your love life …

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Instant Gratification at Summer Events: How Gift Cards Are Changing the Festival Experience

Instant Gratification at Summer Events: How Gift Cards Are Changing the Festival Experience

When most people think of summer, they imagine vacations, music festivals, rooftop bars, and street fairs. But for marketers and retailers, July isn’t just about sun and fun—it’s a golden opportunity to drive customer acquisitionthrough creative, mobile-first gifting. In 2025, consumers are more spontaneous than ever. They make decisions on the go, often with little time …

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The Science of Scent: How Smells Boost Sales — and Loyalty

The Science of Scent: How Smells Boost Sales — and Loyalty

When it comes to boosting sales, most brands focus on what people see: visuals, logos, displays. But science tells us we may be missing the most powerful influence of all — scent. Research has shown that scent can increase purchase intent by 80%, extend dwell time, and make customers rate the store more positively — even if nothing else …

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Gift card management

Summer shopping & tourism: How retailers can capitalize on holiday gift cards

Summer is a peak season for travel, dining, and shopping. As tourists explore new destinations, they seek convenient ways to spend money—and gift cards provide the perfect solution. From shopping centers to restaurants and entertainment venues, digital gift cards can drive revenue while offering a seamless customer experience. Why gift cards are perfect for summer …

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Z Centar

Z Centar

Z Centar, one of Zagreb’s most vibrant shopping destinations, has joined the SmartGifty network by launching their own digital gift card system, powered by our technology and supported by a sleek self-service kiosk on-site. In an age where convenience drives loyalty, Z Centar’s new gift card offers shoppers a fast, flexible, and intuitive way to give. Whether it’s a …

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Gift card management

Shopping in the Most Unlikely Places: Malls at the Edge of the World

Imagine shopping for sneakers… in the Arctic. Or grabbing a coffee in a mall surrounded by dense jungle. It might sound like something out of a movie, but it’s very much real. Take Longyearbyen, Norway — one of the world’s northernmost towns. Here, you’ll find a shopping center that serves a small community surrounded by polar …

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Gift card management

The power of loyalty programs: How retailers can keep customers engaged

Loyalty programs are no longer a nice-to-have; they’re a must-have. In a competitive retail landscape, customer retention is just as important as acquisition. But how can retailers ensure their loyalty programs actually work? Let’s break it down. Why loyalty programs matter Statistics show that 75% of consumers prefer companies that offer rewards. With rising customer …

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Shopping malls Balkans

Why the Balkans are the next big opportunity for premium outlet growth — and what that means for gift cards

Across Europe, the outlet retail industry has become a key player in experiential shopping — blending strong brand identities with tourism-driven foot traffic and high-performing sales densities. Yet, a major blind spot remains: the Balkans. At the 2025 Repex Conference in Croatia, new research made by Kenn Gunn revealed a surprising gap in the market. …

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