SmartGifty Editorial Team

Digital Gift Card Global Market Report 2024

Digital gift cards, also known as e-gift cards, have transformed the gifting landscape by providing a versatile and convenient method for payments or purchases at specific stores or businesses. These cards can be categorized into two primary types: open-loop and closed-loop cards. Open-loop cards offer recipients flexibility, allowing usage at various locations, including restaurants, retail …

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The journey of gift cards: From plastic to digital

Gift-giving has undergone a remarkable transformation over the years, with one particular aspect experiencing a significant evolution: gift cards. What began as humble plastic cards has now evolved into digital forms and virtual gifting platforms, reshaping the way we exchange tokens of appreciation. Join us on a journey through the history and evolution of gift …

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Loyalty rewarded: How gift cards and loyalty programs join forces for customer delight

Picture this: It’s a crisp autumn morning, and you’re on your way to your favorite café. As you approach the counter, the barista greets you with a warm smile and a familiar question: “The usual?” You nod, and within moments, your favorite drink is ready, along with a surprise—a loyalty point added to your account. …

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Unwrapping the Power of Gift Cards: How Data Analytics Personalizes the Perfect Present

Imagine this: It’s the holiday season, and you’re on a mission to find the ideal gift for your best friend. You know they love fashion, but with countless options out there, how do you choose? Enter the humble gift card, often underestimated but incredibly versatile. Now, imagine this gift card not just as a piece of …

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CC Real

What is CC Real? CC Real is one of the leading companies in managing shopping centers in Europe and beyond. It operates three facilities in Croatia – two in Zagreb and one in Split. Smart reason The latter turned to us due to numerous challenges they faced: the lack of an efficient system for managing …

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Revolutionizing shopping at BTC City with SmartGifty

In today’s fast-paced world, shopping should be convenient, eco-friendly, and customizable. BTC City in Slovenia understands these demands and is taking a bold step toward transforming the shopping experience. They’ve bid farewell to traditional gift vouchers and introduced the advanced gift card solution. BTC City’s Shopping Evolution BTC City, known for its status as a …

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The Advantages of an Effortless Reward Redemption Process in Four Aspects

Promotors and referrals are closely connected, so why not offer an easy way for clients to redeem their earned digital rewards? As a promotor, the challenge lies in consistently growing your brand beyond referrals and effective marketing. Many promoters have adopted digital rewards to attract new leads faster, but for this strategy to work effectively, …

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