For many businesses, the gift card journey looks simple. Someone buys it. Someone receives it. The card is redeemed. The balance is reduced. Done? From a customer experience and marketing perspective, redemption can actually be the beginning of a new customer relationship. Redemption is an important customer touchpoint Imagine a customer who receives a €50 …
Shopping centers don’t struggle because people stopped spending money. They struggle because owners keep running them the same way they did thirty years ago. When footfall drops, the usual reaction is to offer rent discounts or launch another marketing campaign. But cosmetic fixes can’t save an outdated business model. Real turnarounds only happen when you …
What The Galleria Teaches Retail About Strategic Asset Repositioning Read More »
In this issue, Dr. Ghalia Boustani, retail strategist, researcher, and author, examines how luxury houses can transform temporary retail from an ephemeral novelty into an accountable management instrument. Drawing from her research published in Marketing Review St. Gallen (University of St. Gallen, 2026), she introduces the Ephemeral Brand Environment (EBE) Framework to dismantle the sector’s most persistent …
Pop-Ups Aren’t a Gimmick. They’re a Management Decision. Read More »
September brings a sense of a fresh start to the business world. Companies return from holidays, new projects get underway and, most importantly, management teams start planning their budgets for the final quarter of the year. Rather than waiting until December, when everyone is frantically looking for last-minute gifts, forward-thinking organizations are already putting their …
B2B Guide: How to Optimize Employee and Business Partner Rewards with Gift Cards Read More »
In this issue, Linda Johansen-James, publisher of International Retail Magazine and CEO of International Retail Group, explores the convergence of physical retail, global real estate, and intelligent technology. Drawing on her background scaling brands and co-authoring AI for Retail Success, she reveals why modern expansion is no longer about securing square footage, but engineering environments rooted …
Why Global Retail and Real Estate Must Unite to Build Emotionally Intelligent Spaces Read More »
Successful execution of sales campaigns in the final quarter is not merely a matter of a compelling marketing message, but primarily a question of reliable technological infrastructure. When online and foot traffic surges exponentially during Black Friday and the December holiday season, your sales systems must be prepared to process high transaction volumes without unexpected …
Q4 Technical Guide: How to Prepare Your Gift Card Infrastructure for the Holiday Surge Read More »
The modern market is facing a paradox. Consumers spend more time online than ever before, yet indicators point to a clear saturation. A phenomenon that experts call digital fatigue is shifting the way people shop, research, and connect with brands. After years of rapid migration of all services to the cloud, one thing is becoming …
August brings a specific retail rhythm. While some shoppers are still enjoying their holidays, others are already actively preparing for the transition into the back-to-school and autumn season. For retailers, this represents a crucial period to capture so-called last-minute purchases. How can you offer shoppers what matters most during this transitional period: speed, flexibility and …
Strategic Management of the August Retail Transition with Integrated Phygital Solutions Read More »
The modern retail landscape is undergoing the most extensive transformation in its history. The era when e commerce platforms and brick and mortar stores operated as two separate islands within the same company is officially over. Today’s consumers no longer shop linearly. They expect a seamless, tech enabled experience that combines the speed and convenience …
The “Christmas in July” trend is often seen as a quirky marketing gimmick, but for the serious retailer, it is a vital period of operational stress testing. July is the quiet before the storm of the fourth quarter. It is the final opportunity to ensure that your gift card management systems, loyalty databases, and point …
Christmas in July: Why strategic preparation beats seasonal hype Read More »
SmartGifty brand
owned by Smart Octopus Solutions d.o.o.
Stegne 23a,
1000 Ljubljana
Slovenia
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Contact usSmartGifty
SmartGifty is a web based gift card management solution for multi-shop shopping centres or multi location businesses like shops, cafes and restaurants. It allows your customers total gift-giving and gift-spending freedom and provides you with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.
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Stegne 23, 1000 Ljubljana, Slovenia
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The operation is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
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