SmartGifty Editorial Team

Building customers’ trust

Did you know that boosting your client retention rate by 5% can increase your profitability by up to 95% (HBR, 2021)? However, far too frequently, businesses prioritize acquiring new customers over caring for existing ones. You understandably want to expand your customer base. But how can you keep the customers that are more inclined to

Read More »

Is bureaucracy and transparency important?

One of the main goals when introducing something new is to optimize existing business processes and practices. Research shows that decreasing bureaucracy can simplify and reduce workload while also increasing efficiency. In the case of gift vouchers, there is a lot of manual work and a lot of administration on both sides – tenants and accounting.

Read More »

Retail returns causing a dilemma

A headline from the beginning of the year in CNBC screams out “A $761 billion dilemma: Retailers’ returns jump as online sales grow.” The epidemic has aided in the growth of online commerce, among other things. Many of us purchase numerous of our necessities from online retailers and marketplaces. However, shopping for ourselves is one thing;

Read More »

8 profiles of shoppers

We all have different needs and wants when it comes to shopping, but did you know that there are 8 main profiles of shoppers? Maybe your customer wants to browse carefully, or maybe they have a list and come in and depart quickly. Different buying behaviors and what ultimately motivates a customer’s decision to make

Read More »

Can we live without mobile devices?

Have you ever thought about shopping and to what extent it can go? And have you ever wondered how important is our mobile device when it comes to shopping? We live in a hybrid society where online and offline are becoming increasingly intertwined. Voice (think Alexa and Google Home) and other smart gadgets are developing

Read More »

Sustainability for a better future

A lot of us agree that digitalization is the most important part of business development. More and more things are online and if you don’t adapt, you are left behind the competition. But what is another important part? We say sustainability. A green or sustainable business is one that has a small, minimal negative or

Read More »

Take control over your projects

Moving forward with your projects is not possible unless you understand what is happening with them. A lot of times, managers lose track of their projects and have a hard time getting back on the path they wanted to follow.  With new projects and products like gift cards, it is essential to have control over

Read More »

Personalized and digitalized is a must

The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another factor why the personalization of gift cards has seen such an increasing trend is because

Read More »