In destination marketing, the standard response to a visibility problem is usually an expensive ad campaign. But what happens when the challenge isn’t a lack of awareness, but a lack of wayfinding? When London’s Chinatown needed to put itself more firmly on the map, the solution didn’t come from a billboard—it came from thousands of …
Developing London Chinatown as an Iconic Destination Read More »
In an era of complex public safety challenges, the “soft target” nature of shopping malls requires more than just reactive security—it demands a connected ecosystem. In this feature, Peter Endress explores how digital platforms are replacing siloed systems to transform emergency response. From integrating digital signage for instant evacuations to streamlining communication between tenants and first responders, learn …
Introduction When you think “gift card,” you probably imagine a retail store, a restaurant, or maybe an online marketplace. But around the world, companies have gotten wildly creative with what you can buy via gift cards. Some of these unusual offerings might surprise you — and inspire you to rethink what gifting can be. Tattoos …
The world’s most unusual gift cards: From tattoos to space travel Read More »
For years, brands have treated loyalty like a math equation: Transactions + Points = Retention. But while businesses were busy building apps and stacking tiers, the consumer evolved. Today, Gen Z and Gen Alpha don’t want to “collect” value—they want to feel it. To explore this shift, we are joined by guest author Will Odwarka, Founder …
For many people, gift cards live in one specific moment of the year. December arrives, inboxes fill up, and gifting becomes another task to check off the list. But gift cards can be so much more than a seasonal solution. When used thoughtfully, they can become a year round way to build relationships, show appreciation, …
Turn holiday gifting into something that works all year Read More »
With three decades of deep-rooted experience in the retail industry and five years dedicated to professional futures studies, our guest writer, Peter Thommen, brings a unique perspective to the intersection of commerce and foresight. He applies the rigor of Strategic Foresight to identify the real forces shaping our global markets. In this insightful piece, he moves beyond the noise of …
Introduction The new year always brings fresh resolutions — not just for people, but for businesses too. In retail, January is the month where leaders ask: What’s next? How do we evolve? After a record-breaking holiday season, attention shifts toward loyalty, personalization, and how to future-proof the customer experience. In 2026, gift cards and loyalty …
Retail & loyalty in 2026: The trends that will define the New Year Read More »
Retail is no longer about square meters and sales per foot. It is about relevance, emotion, and the experience people carry with them long after they leave. As traditional malls lose momentum and new generations redefine value, the role of design is being rewritten. In this issue, Stephen Chow, Managing & Creative Director of CAN Design, shares …
Holistic design & co-creation: A new lens for the evolving retail landscape Read More »
In this edition, we hand the pen to Ghalia Boustani — Ephemeral Retailing Specialist, published author, and podcast host. With a background that bridges research and real-world execution, Ghalia examines how flexibility has become the defining factor in the survival and success of physical retail. Drawing on empirical insight and Paris-based case studies, she outlines …
How Agile Retail Spaces Are Outperforming Traditional Formats Read More »
Introduction If you think of shopping malls, the first image might be crowds, clothing stores, and holiday sales. But there’s another side to the mall experience — one that has transformed dramatically over the years: the food. From greasy pizza slices to Michelin-starred pop-ups, malls have gone from quick snack stops to culinary destinations. The …
From food courts to fine dining: How shopping malls became culinary destinations Read More »
SmartGifty brand
owned by Smart Octopus Solutions d.o.o.
Stegne 23a,
1000 Ljubljana
Slovenia
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SmartGifty is a web based gift card management solution for multi-shop shopping centres or multi location businesses like shops, cafes and restaurants. It allows your customers total gift-giving and gift-spending freedom and provides you with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.
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Stegne 23, 1000 Ljubljana, Slovenia
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The operation is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
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