In a world driven by metrics, data points, and digital noise, it is easy to forget that the heart of any successful modern destination isn’t just its infrastructure—it is the emotion it evokes. As shopping centers and public spaces evolve into experience-driven hubs, the tools we use to engage visitors must evolve with them. True …
Gift Cards as the Most Underrated Marketing Tool of Modern Destinations Read More »
In this issue, retail strategist, four-time author, and pop-up expert Ghalia Boustani takes us beyond the hype of temporary retail to reveal the operational engine behind successful brand activations. In The Pop-Up Playbook: Management Strategies for Experiential Retail Success, she argues that pop-ups have evolved from simple short-term marketing stunts into a critical, multi-billion-dollar strategic channel. …
The Pop-Up Playbook: Management Strategies for Experiential Retail Success Read More »
In this issue, Linda Johansen-James, CEO of International Retail Group, explores a critical blind spot in modern commerce: why brands are losing customers before a transaction even begins. Drawing on a career spent coaching over 54,000 employees, the retail industry veteran argues that a front line team isn’t just a step in the buyer’s journey—they …
In this issue, Reinhard Winiwarter, Publisher of ACROSS Magazine and a veteran of European retail real estate, explores how customer insights have evolved into the industry’s most valuable asset. Drawing from his extensive career in center management and retail development, he examines thewidening data quality gap between retailers and property managers. Winiwarter argues that overcoming these …
From Gold to Currency: Why Data Sharing is the Future of Physical Retail Read More »
In this issue, Alex Andarakis, the Founder and Managing Director of Andarakis Advisory Services, explores the diverging retail strategies of Gymshark and Squat Wolf as they navigate the high-stakes transition from digitally native disruptors to physical retail powerhouses. While both brands achieved rapid scale through the Direct-to-Consumer (DTC) model—leveraging influencer ecosystems and social media dominance—their shift into brick-and-mortar storefronts …
In an era where algorithms predict our needs before we feel them, the physical spaces we inhabit are undergoing a radical transformation. As we navigate the complexities of the 2026 property market, a singular truth has emerged: a building’s “intelligence” is only as valuable as the human connection it fosters. In this insightful article, Gabriele Bertini—a veteran …
In the Age of AI, Human-Centered Mixed-Use Is the Only Real Estate That Matters Read More »
Unfortunately, we live in an era where tragic attacks in public spaces are no longer “if” scenarios, but “when.” Whether it is a targeted act of violence or a sudden emergency, the vulnerability of high-traffic environments has never been more apparent. Yet, in this issue, we must address a sobering reality: while the risks evolve, …
In this issue, Michel Žalac, founder of Caron Partners and growth operating partner for mixed-use destinations, explores the subtle but costly shift that happens when a destination stops feeling like one place. We often treat “digital transformation” as a checklist of tools, yet the most common point of failure isn’t a lack of technology—it is the presence of fragmentation. When …
n the world of retail property, we are obsessed with metrics. We track foot traffic with laser precision. We analyze sales per square meter until the spreadsheets bleed. We celebrate the success of marketing campaigns based on clicks and impressions. But despite all this data, most shopping centers are still facing one fundamental, existential problem: They …
The Invisible Shopper: Why Modern Malls are Risking Everything on Guesswork? Read More »
In today’s rapidly shifting real estate landscape, the most successful assets are those that transcend their physical boundaries to become the heartbeat of their local areas. Gabriele Bertini, our guest author and a global leader in mixed-use development, shares his expertise on why “community” is the ultimate currency for the next decade of retail. With over 25 …
SmartGifty brand
owned by Smart Octopus Solutions d.o.o.
Stegne 23a,
1000 Ljubljana
Slovenia
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SmartGifty is a web based gift card management solution for multi-shop shopping centres or multi location businesses like shops, cafes and restaurants. It allows your customers total gift-giving and gift-spending freedom and provides you with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.
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The operation is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
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