Clicks, Bricks, and Heavy Lifts: Decoding the Divergent Retail Playbooks of Gymshark and Squat Wolf
In this issue, Alex Andarakis, the Founder and Managing Director of Andarakis Advisory Services, explores the diverging retail strategies of Gymshark and Squat Wolf as they navigate the high-stakes transition from digitally native disruptors to physical retail powerhouses. While both brands achieved rapid scale through the Direct-to-Consumer (DTC) model—leveraging influencer ecosystems and social media dominance—their shift into brick-and-mortar storefronts …







