SmartGifty Editorial Team

The gifting lifecycle: Capturing the momentum of May for year round growth

May is is may countries often characterized in the retail world by a singular, intense focus on Mother’s Day. While this is undoubtedly a massive revenue driver, viewing May solely through the lens of one holiday is a missed opportunity for long term strategic growth. In reality, May is the launchpad for a complex gifting …

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Clicks, Bricks, and Heavy Lifts: Decoding the Divergent Retail Playbooks of Gymshark and Squat Wolf

In this issue, Alex Andarakis, the Founder and Managing Director of Andarakis Advisory Services, explores the diverging retail strategies of Gymshark and Squat Wolf as they navigate the high-stakes transition from digitally native disruptors to physical retail powerhouses. While both brands achieved rapid scale through the Direct-to-Consumer (DTC) model—leveraging influencer ecosystems and social media dominance—their shift into brick-and-mortar storefronts …

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The Croissant Economy: Why the Most Valuable Part of a Building Isn’t the Penthouse

In the modern real estate landscape, the most critical asset isn’t the square footage of the penthouse or the marble in the lobby. It’s the smell of sourdough and the line of people waiting for a flat white on the ground floor. We have entered the era of the Croissant Economy, where hospitality has shifted from …

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In the Age of AI, Human-Centered Mixed-Use Is the Only Real Estate That Matters

In an era where algorithms predict our needs before we feel them, the physical spaces we inhabit are undergoing a radical transformation. As we navigate the complexities of the 2026 property market, a singular truth has emerged: a building’s “intelligence” is only as valuable as the human connection it fosters. In this insightful article, Gabriele Bertini—a veteran …

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Is a gift card still just a gift, or your most powerful tool for growth?

Most people still view gift cards as an “emergency exit” for when they don’t know what to buy for a birthday. However, if we look under the hood of modern business, we quickly find that digital cards, vouchers, and credit systems have become one of the most sophisticated financial and operational instruments in modern retail. …

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When a Destination Stops Feeling Like One Place

In this issue, Michel Žalac, founder of Caron Partners and growth operating partner for mixed-use destinations, explores the subtle but costly shift that happens when a destination stops feeling like one place. We often treat “digital transformation” as a checklist of tools, yet the most common point of failure isn’t a lack of technology—it is the presence of fragmentation. When …

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Spring Cleaning Loyalty Programs: Do Your Customers Even Care About You Anymore?

In the world of sales and services, April is that pivotal month where the first quarter ends and preparations for the peak season begin. It is time for “spring cleaning”—not just of warehouse shelves, but primarily of your customer retention strategies. If your loyalty program still relies on a plastic card in a wallet or …

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The Invisible Shopper: Why Modern Malls are Risking Everything on Guesswork?

n the world of retail property, we are obsessed with metrics. We track foot traffic with laser precision. We analyze sales per square meter until the spreadsheets bleed. We celebrate the success of marketing campaigns based on clicks and impressions. But despite all this data, most shopping centers are still facing one fundamental, existential problem: They …

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