Did you know that there is a National Gift Card day in the United States? It happens on the 15th of January every year!
The purpose of it is to remind consumers to spend their gift cards. It is estimated, that there is currently $15 billion unspent in gift cards. As Tracy Tilson, founder of UseYourGiftCard.com said: “Gift cards are an ideal choice to give and receive, but it’s easy to forget about them after the holidays. “National Use Your Gift Card Day reminds recipients to use the cards for a post-holiday splurge or to make a difference by donating their cards to charity.”
In 2021, an average shopper bought three to four gift cards, each valued at around $50. In total, the consumers spent around $28.1 billion on gift cards. What should we expect for 2022?