We all have different needs and wants when it comes to shopping, but did you know that there are 8 main profiles of shoppers? Maybe your customer wants to browse carefully, or maybe they have a list and come in and depart quickly. Different buying behaviors and what ultimately motivates a customer’s decision to make purchases are identified by shopper profiles.
The bargain hunter
Also known as discount shoppers, are frequently armed with coupons or discount codes, are aware of all the best discounts, and rarely buy without a deal in hand.
The browser
Customers that are browsing, also known as wandering customers, are those who are not looking for a certain item or making a purchase from a specific place. They came across your store by chance and are interested in what you have to offer.
The showrooming customer
One of the most appealing aspects of in-store purchasing is the ability to inspect things in person for quality, color, fit, and other factors. However, some customers will try in person before purchasing online. This is referred to as “showrooming.”
The impulse buyer
Impulse shoppers make spontaneous purchases based on what they want at the time. I’m sure you’ve been in line at the supermarket or convenience store and grabbed a bag of chips at the cash register. That was an impulse purchase.
Mission-driven buyers
Mission-driven buyers are looking for specific items or purchasing off a list. They’re even dubbed “list shoppers” since they frequently bring a physical list of items they wish to purchase.
Indecisive customers
Indecisive customers are interested in making a purchase but are hesitant to do so due to pricing, information overload, or a lack of knowledge.
The educated customers
The educated shopper researches products or a store’s inventory online, reads customer reviews, and scans general pricing information before visiting the store.
The loyal customer
The last customer profile is the loyal customer, which is the favorite type for retailers. They come to your shopping centers or locations often and make regular purchases. There is a chance that you even know them by name.
But what do they all have in common? One thing is definitely, that you can offer them a gift card for easier shopping and a better overall experience. Gift cards are a perfect tool for givers and receivers.
