A gift card is more than just a substitute for cash; it is a powerful marketing engine for attracting and rewarding visitors. In this article, Jurij Triller, CEO of SOS-SW and owner of the SmartGifty brand, explores why the shift from outdated paper vouchers to seamless digital ecosystems is essential.
By prioritizing User Experience (UX), shopping destinations can transform simple transactions into high-growth assets for revenue and loyalty.
Key take aways:
- Gift cards are strategic business levers, not simple products. Their real value emerges when they are embedded in a broader growth, loyalty, and data-driven strategy.
- Customer experience matters more than technology. People don’t buy gift cards — they buy ease, emotion, and the quality of the overall experience.
- Data and control create long-term competitive advantage. Closed-loop models give issuers ownership over revenue, customer relationships, and insights that fuel sustainable growth.
