In 2026, sales and shopping destinations are entering a new era marked by a clear shift: from transactions to experiences, from mass communication to personalization.
In this edition, we explore how gift cards are evolving into an emotionally rich, digital experience, and why listening to customers and smart use of data are becoming a key competitive advantage.
We conclude with a real-world perspective – Smart Insights, featuring fresh viewpoints from Peter Thommen from the world of global sales.
What awaits you in the SmartGifty Newsletter #1:
- Deep Dive: Monthly feature article exploring the latest industry trends.
- Tip of the Month: Our tip of the month to instantly enhance your sales strategies.
- Audience Favorite: A second look at our most-read blog post from last month.
- Smart Perspectives: Fresh insights and thoughts from our team on the future of gifting.
- Curated Video Content: Hand-picked YouTube videos on sales, (digital) gift cards and loyalty programs.
- Industry Spotlight: An exclusive featured article from Across Magazine.
