General

We all have different needs and wants when it comes to shopping, but did you know that there are 8 main profiles of shoppers? Maybe your customer wants to browse carefully, or maybe they have a list and come in and depart quickly. Different buying behaviors and what ultimately motivates a customer’s decision to make …

8 profiles of shoppers Read More »

Have you ever thought about shopping and to what extent it can go? And have you ever wondered how important is our mobile device when it comes to shopping? We live in a hybrid society where online and offline are becoming increasingly intertwined. Voice (think Alexa and Google Home) and other smart gadgets are developing …

Can we live without mobile devices? Read More »

The retail business has redefined not only how we purchase and sell, but also the great advantages that independent retailers currently enjoy. Below, we have put together some of the trends that are or will be important for the future success of your company. Selling online is unavoidable Consumers require online shopping, and retailers must …

Retail trends and what to expect in the future Read More »

A lot of us agree that digitalization is the most important part of business development. More and more things are online and if you don’t adapt, you are left behind the competition. But what is another important part? We say sustainability. A green or sustainable business is one that has a small, minimal negative or …

Sustainability for a better future Read More »

It’s natural to believe that change is a bad thing at work. Change can be intimidating and frightening because it takes us out of our comfort zone. You know, that comfortable zone where we’d all like to stay for the rest of our lives! Implementing a new product or a project for your customers can …

Changes are not always a bad thing Read More »

Moving forward with your projects is not possible unless you understand what is happening with them. A lot of times, managers lose track of their projects and have a hard time getting back on the path they wanted to follow.  With new projects and products like gift cards, it is essential to have control over …

Take control over your projects Read More »

The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another factor why the personalization of gift cards has seen such an increasing trend is because …

Personalized and digitalized is a must Read More »

Did you know that there is a National Gift Card day in the United States? It happens on the 15th of January every year! The purpose of it is to remind consumers to spend their gift cards. It is estimated, that there is currently $15 billion unspent in gift cards. As Tracy Tilson, founder of UseYourGiftCard.com said: “Gift …

National Gift Card day Read More »

We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way to gift cards. The evolution of gifts is amazing and people from previous centuries would have a hard time believing that virtual gifts are already a thing.  We are not fortune tellers, but thinking about …

Virtual gifts as the next big thing Read More »

Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always in the centre of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about more than strengthening brand presence. It’s about leveraging existing brand capital and assets to make a powerful …

Connecting the online and offline worlds Read More »