Newsletter

Why February is the New Frontier for Customer Loyalty

Think February is only about Valentine’s Day? Think again. We’re witnessing a major shift in consumer behavior: the rise of the “Self-Love Economy.” In our latest long-read, we explore why “self-gifting” is becoming a powerful driver for retail growth and how businesses can use this mid-winter moment to turn one-time shoppers into lifelong advocates. This month, …

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2026 – Year when average will no longer be enough

In 2026, sales and shopping destinations are entering a new era marked by a clear shift: from transactions to experiences, from mass communication to personalization. In this edition, we explore how gift cards are evolving into an emotionally rich, digital experience, and why listening to customers and smart use of data are becoming a key competitive advantage. We conclude with a real-world …

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