Gift Card & Loyalty Platform

That Drives Real Revenue Growth

More Customers. More Sales. More Profit. Full Control. No Intermediaries.

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Closed-loop gift card platform where the money stays with you

SmartGifty is a true closed-loop gift card and loyalty platform built for shopping centres, retail chaines and multi-location businesses — where every gift card sale stays in your account and every transaction generates valuable data.
Sell anywhere. Track everything. Control the revenue flow.

The Profitable Marketing Tool

Turn Gift Cards into Profit. Keep the money and the data.
SmartGifty’s closed-loop system eliminates intermediaries.

  • +5–12% breakage revenue
  • Instant liquidity
  • Data for BI, AI, and marketing

Profit, insights, and loyal customers.

Fully Customizable & Personal

Turn every gift card into a branded experience.

  • Branded digital and physical cards
  • Personalized messages and seasonal designs
  • Apple Wallet & Google Wallet ready

Your brand at the center of every gift.

Fully Digitalized Process

SmartGifty replaces administrative complexity with automation.

  • Sell gift cards 24/7 online
  • Instant digital delivery
  • Easy onboarding for tenants and stores

Less friction. More sales.

Instant Financial & Data Benefits

Most businesses run gift card programs blindly.
SmartGifty provides full transparency.

  • Real-time analytics and reporting
  • Track every euro across your network
  • Understand customer spending patterns

Your gift card program becomes a data asset.

How It Works

Simple, transparent, and built for your business

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Customer buys a gift card
Online, at the information desk or at a self-service kiosk.
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The card works across all stores
One gift card accepted by every participating store in the destination.
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Customer spends it across the destination
Visitors use the card anywhere — increasing visits and spending.
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You track data and control the ecosystem
Monitor sales, spending and insights while keeping revenue inside the destination.

A trusted platform for shopping centers and retail destinations

Developed in Europe. Expanding globally.

+50 shopping centers served
+3000 shops managed
+50,000,000 Euros loaded on SmartGifty cards

You asked, we answered

How safe is SmartGifty?

SmartGifty is very safe (like other fintech companies) and all the financial flows are between you, your tenants and your customers – money from the Gift Cards sales is always in your bank account. We use Amazon’s servers for storage and backup data and the gift cards and loyalty cards are equipped with a unique barcode, QR code or RFID chip. All options also have PINs for customer safety. Login to the SmartGifty system is username and password protected and offers multi-level access for your marketing, accounting and sales personnel.

What is different about SmartGifty?

SmartGifty is easy and quick to implement, it offers a great user experience and it is cost-efficient. Unlike other providers, we offer a closed loop (compliant with e-money regulation) in which the funds from your Gift card sales are in your bank account alone. You have complete control and a complete overview of transactions. You are the issuer of your gift cards and you make the rules about the usage of gift cards (validity, minimum and maximum value, possibility of extending the validity, design, …). We also offer an option of a digital e-card in line with digital shopping trends. We don’t outsource as we offer a full support system with in-house programmers and a marketing department (a decade of experience in IT and identification technologies). We are not hard to reach and we are there for you > with answers, help and support. 

How much does SmartGifty cost?

The pricing of SmartGifty depends on the size of your business where additional locations can bring cost optimization. We offer two options, a Shared Solution for smaller shopping and retail centers and an Individual Solution for stand-alone solutions for shopping center chains & bigger shopping centers. Costs include an initial set-up cost and a monthly subscription fee. We offer various options and business models of collaboration (for example you could choose not to have an initial set up cost, but rather share the profits from the Gift Cards sales).

Who is SmartGifty for?

Initially, the solution was designed for shopping centers to integrate multiple shopping centers under one brand. With the same logic, we customized it for multi-location businesses like shops, cafes and restaurants. It is suitable for small, medium and large-sized businesses – to optimize and increase their gift card business or implement a new product with various benefits for all involved.

How does SmartGifty work?

SmartGifty is a web-based platform. That means that it works on all computers with internet access in real time 24/7 Issuing and selling gift cards is fast and simple. Redemption by shops, cafes or restaurants is easy with barcode readers, mobile phones or hand-held terminals.

What is SmartGifty?

SmartGifty is a digitalized gift card management solution, used in multiple shopping centers across Europe and suitable for various multi-location businesses. It is a web-based platform that helps to manage (sell, redeem and analyze gift cards) every gift card business and can be easily upgraded for various loyalty programs. All you need is internet access, a username and a password. It can be launched completely independently or be integrated with your existing software via API connections (cashier, ERP, …).





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