In this edition, we hand the pen to Ghalia Boustani — Ephemeral Retailing Specialist, published author, and podcast host. With a background that bridges research and real-world execution, Ghalia examines how flexibility has become the defining factor in the survival and success of physical retail. Drawing on empirical insight and Paris-based case studies, she outlines what adaptive retail truly looks like today — and why rigid formats are no longer fit for purpose.
3 Key Takeaways To Hold Onto
- Flexibility Is a Strategic Imperative. Adaptability must be embedded into retail strategy, not treated as a design add-on.
- Experience Requires Discipline. Hybrid retail succeeds only when experiences reinforce, rather than dilute, brand identity.
- Retail Spaces Must Function as Ecosystems. Integration, collaboration, and responsiveness define long-term relevance and resilience.
