How to take greater control of your gift card revenue, data and infrastructure ahead of the holiday season.
September is when retailers begin preparing for the most important period of the year. Before Black Friday, holiday shopping and the December rush take over, it is time to ask a question many retailers overlook: who really controls the revenue and data generated through your gift card programme?
In the September edition of SmartGifty, we look at how retailers can reduce their reliance on third-party intermediaries, unlock more value from gift cards and prepare their technology infrastructure for the highest transaction volumes of the year.
In this month’s edition:
- Theme of the Month: Who Really Controls Your Gift Card Revenue? – An in-depth look at the hidden costs, data and liquidity retailers may be giving up through third-party intermediaries and open banking platforms. Discover why a closed-loop system can become an important part of a strategy for greater control over gift card revenue.
- Tip of the Month: Audit Your Gift Card System Before the Holiday Season – A practical checklist for reviewing fees, the customer journey and your system’s readiness for Q4. Make sure your gift card infrastructure is ready before demand reaches its peak.
- Blog of the Month: The Q4 Technical Guide – What does your gift card infrastructure need to handle when online and in-store traffic increases significantly during Black Friday and the holiday season? Discover the key elements that can make the difference between a seamless customer experience and technical problems during the busiest period of the year.
- Smart Perspectives: Linda Johansen-James – Why foot traffic alone is no longer enough, and how retail spaces need to create more meaningful connections with their visitors. A look at the future of retail and changing customer expectations.
Prepare your infrastructure, data and gift card programme for the season that can have a major impact on your results for the entire year.
