Pricing 2026

Choose your SmartGifty package

Gift card system for shopping centres – three packages tailored to your needs.

Basic

Your instance on the shared SmartGifty server – a fast and simple entry into the gift card system.

500 
One-time setup fee
  • All 3 modules (info desk, administrator, tenant)
  • Payment integration and API connections
  • Email support 7 days a week
Advanced

Everything in the Pro package, upgraded with an onboarding manager, web shop and advanced analytics.

5.900 
One-time setup fee
  • Onboarding manager
  • Web shop (web template)
  • BI reports and AI analytics
  • Marketing consulting

All prices exclude VAT.

What each package includes

Overview of features by package. Click i for a detailed description.

Feature Basic500 € Pro3.000 € Advanced5.900 €
Included in all packages – Basic, Pro, Advanced
Centre setup and onboarding modulei
Features – 3 modulesi
Payment integration (multiple redemption options)i
Multiple types of API connectionsi
Multilingual supporti
Integrated Google and Apple walleti
Server protection and regular updatesi
Email support 7 days a weeki
Written and video user guidesi
Card supply (PVC, ECO, paper…)i
GDPR compliancei
Pro and Advanced – in addition to Basic
Phone or online supporti
Setup of a standalone entity (own instance)i
Option to change the user interfacei
Option to add other featuresi
Help with process planningi
Trainingi
Integrations with back-end systems (ERP, accounting, Loyalty, BI…)i
Option to develop new APIsi
API for statisticsi
Advanced only – top package
Onboarding manageri
Website for ordering cards (web template)i
BI reportsi
AI analyticsi
Marketing consultingi

All prices exclude VAT.

Need more than what’s in the package? We also offer additional services not included in the packages – Giftomat, custom web shop, additional centres and services at hourly rates.
View additional options

Detailed description

All features and services, in detail.

Core system characteristics

All packages
  • Closed-loop gift card system.
  • Physical and e-card plus e-wallet (Apple / Google wallet).
  • Cyber security and data privacy – penetration test completed.
  • Real-time data 24/7 and successive spending of funds.
  • Multiple card designs, negligible card cost.
  • Scalability and possible integrations with back-end systems.
  • Money in the centre’s account, with no additional transaction fees.
Included in all packages

System setup and configuration

All packages

Preparation of the SmartGifty gift card system, personalisation of documents and printouts with shopping centre data, preparation of usernames and passwords for all users and tenants, written and video instructions in the local language and support for API connections for redemption at tenants.

Basic: setup of your instance on the shared SmartGifty server. Pro: setup of a standalone instance on your own server – full independence. Advanced: additionally sending usernames, passwords and instructions to tenants by email plus onboarding documentation.

The onboarding module supports implementation of a new system; preparing a unique database with import and sending is an additional cost (€200), depending on tenants.

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Features – 3 modules

All packages
Info desk
  • Issuing cards to individuals and legal entities, overview of issued cards and balances.
  • Overview of transactions by store, management of legal entities, preparation of pro forma invoices.
  • Handling reversal requests and exporting reports to XLS / CSV.
Administrator & Accounting
  • Overview of turnover, issued, reversed, unredeemed, inactive and expired cards by centre and store.
  • Overview and editing of stores and legal entities, stock by centre, online orders.
  • Printing documents for the bank, export to XML and confirmation of pro forma invoices.
Tenant
  • Redemption (barcode scanning, redemption, printing transaction document).
  • Checking card balance and reviewing transactions with filtered export.

With Pro and Advanced packages, additional permission customisation for different users (info desk, accounting, administrator, store) is available on request.

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Payment integration with gift card

All packages

Multiple gift card redemption options at tenants:

  • Online access.
  • API connection.
  • Mobile device.
  • POS terminal (when connected to a provider).
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API connections – multiple types

All packages
  • API for connection to the cash register (issuing and redemption).
  • API for ordering gift cards online and checking card balances.

Documentation and examples are included.

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Multilingual support

All packages

The default language is English, with support for all languages available – check which languages the platform already offers. For a language we do not yet offer, the client provides translations and we implement them at no extra charge. If translation is done by SmartGifty, translator fees apply.

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Apple / Google mobile wallet

All packages

Included support for adding gift cards to Apple and Google wallet; the amount is also updated when the gift card is redeemed.

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Server protection and updates

All packages
  • Hourly database backup and additional archiving to an external server.
  • Server maintenance and monthly updates.
  • Server monitoring with error alerts and application performance tracking.
  • Code and package verification.

The platform is hosted on AWS infrastructure with high availability commitments. At the application level, we ensure security through access control, hardened Ubuntu LTS servers, HTTPS-only communication and multi-factor authentication for key accounts. We follow secure development practices (least privilege, environment separation, monitoring, logging, backups, vulnerability management) and security testing with tools such as SonarQube and Dependency-Track. We also conduct independent penetration testing and maintain processes for incident response, data recovery and continuous improvement.

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Email support

All packages

Email support for system operation and use is included in the fixed monthly rental fee for the gift card system. Additional phone and email support is available for an extra charge (€35 / hour).

SLA – response times

Response time means the time within which the provider confirms receipt of the request, performs initial analysis and begins handling it (not necessarily the time to fully resolve the issue).

  • Critical error (key functionality not working): response within 3 hours during regular working hours.
  • Low / routine issue (minor error, question, configuration): response within 1 business day.

Requests received outside regular working hours are counted as received on the next business day.

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Written and video instructions

All packages

Written and video instructions in English are included in the basic system setup price. Written instructions in other languages (if not yet available): €100.

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Printing and supply of gift cards

All packages

For printing gift cards we can take care of it or you can choose a supplier. Prices depend on material (PVC, BIO PVC, paper), printing type (CMYK and/or screen printing – metallic colours, UV finishes) and quantity. The number of designs does not matter as long as material and printing method are the same; minimum quantity per design is 200 units.

When ordering card supply, code generation for printing is free; otherwise preparing a protected database and entering it into the system costs €120 per order.

Indicative printing prices (CMYK, with barcode)
  • 5,000 units – €0.20 / unit
  • 10,000 units – €0.14 / unit
  • 15,000 units – €0.13 / unit
  • 20,000 units – €0.12 / unit
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GDPR compliance

All packages

GDPR compliance requires lawful, fair and transparent processing of personal data. Key steps include obtaining explicit consent, ensuring individual rights (access, erasure, portability), defining legal bases for processing, appointing a data protection officer (if required) and a high level of data security. Every interaction with the system is appropriately logged.

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Pro and Advanced

Phone or online support

Pro · Advanced

Phone or online support during the provider’s regular and emergency working hours, depending on the number of licences and the package purchased. Additional phone support is billed separately at an hourly rate; support outside working hours at a 30% higher hourly rate (for emergency cases).

The number of included support hours depends on the total number of licences per client (not per location) – from 0.5 h for 16–30 licences to 3 h for 400+ licences.

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Setup of a standalone entity

Pro · Advanced

Enables setup of a standalone entity (SmartGifty system instance) on your own virtual server, giving the shopping centre full independence and custom system flexibility.

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User interface customisation

Pro · Advanced
  • Preparation and personalisation of the SmartGifty user interface according to business needs.
  • Option to change permissions by user module.
  • Server configuration with all tools for monitoring and backups.
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Adding other features

Pro · Advanced

Option to extend the system with additional custom features tailored to the client’s specific needs and processes.

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Help with process planning

Pro · Advanced

Consulting and assistance in planning various business processes when implementing the gift card system.

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Staff and tenant training

Pro · Advanced
  • Training for centre staff and tenants, online or in person (once).
  • For in-person delivery, additional travel and possible accommodation costs apply.
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Integrations with back-end systems

Pro · Advanced

Integration with back-end systems such as cash registers, accounting systems, internal loyalty programmes, BI tools and more.

Retail chain: with multiple shopping centres, overview of spending by centre in one user interface – suitable for companies with multiple stores in different centres.

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Development of new APIs

Pro · Advanced

Development of custom API connections for the client’s specific needs and connections to third-party systems.

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API for statistics

Pro · Advanced
  • API for checking balance via website.
  • API for ordering e-cards and physical cards via website (individuals and legal entities).
  • API for redemption and issuing of gift cards.
  • API for gift card sales and redemption statistics.
  • API for connection to back-end accounting systems.
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Advanced only

Onboarding manager

Advanced
  • Preparation and sending of questionnaires to tenants and collection of responses.
  • Inventory of tenant equipment and requirements.
  • Content preparation and sending of emails about the gift card implementation project (internal mailing tool) – presentation, instructions.
  • Personal communication with each interested tenant and system demonstration – one on-site visit at the centre.
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Web shop – SmartGifty template

Advanced

Standardised SmartWebshop web store: setup and launch in one language, customisation of pages and documents with shopping centre data.

  • Back-end: database setup, client data entry, payment module implementation, connection to SmartGifty system.
  • Front-end: content and photo entry (prepared by client per instructions), link management, colour and font customisation per brand guidelines.
  • Server: adding domain records, DNS configuration, testing and launch.
Additional services
  • Marketing support.
  • Publication in a 2nd language.
  • Personalisation of gift cards with photo upload.
  • Sending e-gift card later (setting date and time).
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Statistics and BI reports

Advanced
  • Gift card sales for all centres or a single centre in a selected period.
  • Number and value of issued and redeemed cards by centre and period.
  • Overview of stores with most / least redemptions in the selected period.
  • Value of issued cards by customer type (individuals, legal entities).
  • Turnover and stock of paper gift vouchers.

Personalised monthly reports and custom statistics are available by agreement.

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AI analytics

Advanced

Web interface for intelligent visualisation: a conversational AI assistant that understands your gift card data and automatically turns it into clear, content-rich charts.

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Marketing consulting

Advanced

Based on years of experience implementing gift cards in shopping centres, we offer marketing support for preparing materials, guidance on advertising and in-centre signage, and best practices for cards, envelopes and communication. Marketing consulting: €60 / hour.

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Additional options and services

Hourly rates for services

All packages
  • Additional online or in-person user training: €40 / hour.
  • Additional phone and email support: €35 / hour.
  • Preparation of barcodes for printing (when cards are printed by a third party): €150.
  • Development of additional system features: €80 / hour.
  • Marketing consulting: €60 / hour.

Additional shopping centre in the chain

One-time fee
  • Setup and preparation of an additional centre within the chain (standalone unit under the existing brand).
  • Import of tenants / users and preparation of usernames and passwords.
  • Sending access credentials with instructions to tenants by email (email prepared by client).

Custom web shop

Custom

Custom-developed web shop: requirements gathering, custom design, back-end and front-end programming, connection to SmartGifty system and project management.

Price range: €10,000 – €30,000

Giftomat

Additional equipment

Standalone vending machine for selling gift cards in a shopping centre that can replace the info desk or complement it as an additional sales channel. Easy to use and excellent for promoting gift cards.

  • Automated purchase and payment with multiple bank cards.
  • Choice of multiple card designs.
  • Delivery and on-site installation.
Price: €6,000 – €12,000 (depending on model and quantity)
Support and options
  • Regular remote technical support (1 h / month) and annual on-site check: €120 / month.
  • Additional on-site support for improper use / damage: €80 / h + travel costs.
  • Upgrade for cash payments (hardware and software adaptation): approximately €2,000.

All prices exclude VAT.

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