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Why the Balkans are the next big opportunity for premium outlet growth — and what that means for gift cards

Across Europe, the outlet retail industry has become a key player in experiential shopping — blending strong brand identities with tourism-driven foot traffic and high-performing sales densities. Yet, a major blind spot remains: the Balkans. At the 2025 Repex Conference in Croatia, new research made by Kenn Gunn revealed a surprising gap in the market. …

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MASS

Smart client Mass is a shoe company that has over the past 30 years grown into a company with over 400 employees. In total, Mass has more than 50 stores in Slovenia and Croatia, 8 in-house brands and more than 8,000 different models of footwear. They believe that their client comes first, which is only …

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