General

Every business now relies heavily on social media, and freebies are a profitable and popular marketing strategy to expand social media reach and raise brand awareness. Companies that sell tangible goods like T-shirts, shoes, etc. can give away their products to customers, but what would you provide your audience if you didn’t sell such things? …

Increase your social media reach with gift cards Read More »

Everyone on your team might not be satisfied if you give every employee an identical present. Although many people will, to be fair, not every employee will value receiving a Starbucks gift card as compensation. Giving your employees the gift of their choice might make your expression of thanks more sincere and significant to them …

The Best Gift for Employee Appreciation Read More »

Gift cards certainly have numerous benefits, which are strong features in general but are even more so from the perspective of eCommerce owing to strategy-related concerns. From the recipient’s perspective, they may not be the most creative gifts, but it is indisputable that they have many advantages.  If you haven’t already, we think this post will …

Gift Cards for your next (Christmas) campaign Read More »

Did you know that boosting your client retention rate by 5% can increase your profitability by up to 95% (HBR, 2021)? However, far too frequently, businesses prioritize acquiring new customers over caring for existing ones. You understandably want to expand your customer base. But how can you keep the customers that are more inclined to …

Building customers’ trust Read More »

One of the main goals when introducing something new is to optimize existing business processes and practices. Research shows that decreasing bureaucracy can simplify and reduce workload while also increasing efficiency. In the case of gift vouchers, there is a lot of manual work and a lot of administration on both sides – tenants and accounting. …

Is bureaucracy and transparency important? Read More »

A headline from the beginning of the year in CNBC screams out “A $761 billion dilemma: Retailers’ returns jump as online sales grow.” The epidemic has aided in the growth of online commerce, among other things. Many of us purchase numerous of our necessities from online retailers and marketplaces. However, shopping for ourselves is one thing; …

Retail returns causing a dilemma Read More »

We all have different needs and wants when it comes to shopping, but did you know that there are 8 main profiles of shoppers? Maybe your customer wants to browse carefully, or maybe they have a list and come in and depart quickly. Different buying behaviors and what ultimately motivates a customer’s decision to make …

8 profiles of shoppers Read More »

Have you ever thought about shopping and to what extent it can go? And have you ever wondered how important is our mobile device when it comes to shopping? We live in a hybrid society where online and offline are becoming increasingly intertwined. Voice (think Alexa and Google Home) and other smart gadgets are developing …

Can we live without mobile devices? Read More »

The retail business has redefined not only how we purchase and sell, but also the great advantages that independent retailers currently enjoy. Below, we have put together some of the trends that are or will be important for the future success of your company. Selling online is unavoidable Consumers require online shopping, and retailers must …

Retail trends and what to expect in the future Read More »

A lot of us agree that digitalization is the most important part of business development. More and more things are online and if you don’t adapt, you are left behind the competition. But what is another important part? We say sustainability. A green or sustainable business is one that has a small, minimal negative or …

Sustainability for a better future Read More »