Welcome to the June edition of our professional newsletter, where we share key trends, operational tips, and strategies from the world of gift cards and loyalty programs.
June brings a turning point in consumer buying behavior. That is why in this issue, we focus on how to effectively activate sleeping customers and convert unspent funds on your accounts into long term customer loyalty. On this page, you can read the full overview of the content we have prepared for this month: from a strategic look at summer breakage and practical tips for mobile optimization at points of sale, to a glimpse into the future of autonomous commerce.
Do not miss our featured video segment The Wedding Breakage Mystery, where we use the perspective of wedding gifting to explain consumer psychology and hidden opportunities for retailers and hoteliers.
We invite you to read the full June newsletter below.

What awaits you in the SmartGifty June Newsletter:
- Deep Dive: Monthly feature article exploring the latest industry trends.
- Tip of the Month: Our tip of the month to instantly enhance your sales strategies.
- Audience Favorite: A second look at our most-read blog post from last month.
- Smart Perspectives: Fresh insights and thoughts from our team on the future of gifting.
- Curated Video Content: Hand-picked YouTube videos on sales, (digital) gift cards and loyalty programs.
- Industry Spotlight: An exclusive featured article from Across Magazine.