While most companies shut down their marketing engines in July and wait for autumn, smart brands leverage summer dynamics to build critical advantages. Customers don’t stop spending during vacations; their habits simply move into the field. If you rely on open banking systems, this is the exact point where you lose touch with them and hand over all valuable data to intermediaries.
In the July edition of the SmartGifty newsletter, we debunk the myth of the summer slump and bring you concrete tools to take absolute control of your sales ecosystem.
What awaits you in the July issue:
- Topic of the Month: The Myth of the Summer Eclipse – An in-depth analysis of where your sales and data actually disappear to in July. We reveal how to successfully execute a phygital transition and seamlessly blend the digital world with the experience at physical locations, festivals, or pop-up shops.
- Tip of the Month: Awakening Sleeper Euros – A brief and highly practical action plan on how to activate unused funds on gift cards through hyper-personalized automation. Learn how to wake up sleeper customers exactly when everyone else is sounding the alarm over the summer drought.
- Blog of the Month: The Architecture of Borderless Retail – An expert guide on removing barriers between the online screen and the checkout counter. Discover why closed-loop gift card and voucher systems are crucial for keeping cash flow within your own house.
- A Summer Dose of Humor – The back page features a quick reminder of why customers never take a vacation from great shopping experiences, and why you shouldn’t be the CEO who completely shuts down campaigns in July.
Don’t let your data and revenue drift away to parts unknown this summer. Enter your email address to secure immediate access to game-changing B2B insights this July.
