In this edition, we address a harsh reality: the traditional retail formula is breaking. With thinning margins, rising costs, and volatile consumer loyalty, relying solely on product sales has become a high-risk gamble that many legacy brands are no longer winning. The answer lies in Strategic Diversification. To survive, retailers must stop acting as mere merchants …
Beyond the Store: Why Retailers Must Diversify to Survive Read More »
In a crowded marketplace, having a standout product or service is no longer enough. What truly sets successful brands apart today is brand power — the ability to form emotional connections that go beyond transactions and turn customers into loyal advocates. Brand power is not built overnight. It grows through every interaction a customer has with you, …
How brand power shapes meaningful customer relationships Read More »
In an age of endless choice, where shoppers can browse globally and buy instantly, the question isn’t whatcustomers purchase. It’s how the experience makes them feel. Today, experience is the new currency. Price and product still matter, but they no longer guarantee loyalty. Shopping centres and retail destinations are realising that emotions drive spend and memorable moments drive return visits. We …
Experience Sells: How Moments Make Money and Drive Loyalty Read More »
For decades, retail has focused on “putting the customer first” through data and tactics. But in 2026, the industry has shifted from transactions to transformations. Shoppers are no longer just buying products; they are choosing relationships. In this era, experience is the product, and the brands that thrive are those that foster genuine emotional bonds. Key …
2026: Why Experience Is the New Product and Transformation Is the New Goal Read More »
Think February is only about Valentine’s Day? Think again. We’re witnessing a major shift in consumer behavior: the rise of the “Self-Love Economy.” In our latest long-read, we explore why “self-gifting” is becoming a powerful driver for retail growth and how businesses can use this mid-winter moment to turn one-time shoppers into lifelong advocates. This month, …
Why February is the New Frontier for Customer Loyalty Read More »
Valentine’s Day is often associated with romance, flowers, and last minute gifts. But at its core, the day is really about appreciation. It is about taking a moment to show people that they matter. And that does not have to be limited to romantic relationships. Appreciation comes in many forms Valentine’s Day can be a …
A thoughtful way to show appreciation this Valentine’s day Read More »
In 2026, sales and shopping destinations are entering a new era marked by a clear shift: from transactions to experiences, from mass communication to personalization. In this edition, we explore how gift cards are evolving into an emotionally rich, digital experience, and why listening to customers and smart use of data are becoming a key competitive advantage. We conclude with a real-world …
2026 – Year when average will no longer be enough Read More »
A gift card is more than just a substitute for cash; it is a powerful marketing engine for attracting and rewarding visitors. In this article, Jurij Triller, CEO of SOS-SW and owner of the SmartGifty brand, explores why the shift from outdated paper vouchers to seamless digital ecosystems is essential. By prioritizing User Experience (UX), shopping …
A gift card is not a product — it is a growth engine Read More »
In destination marketing, the standard response to a visibility problem is usually an expensive ad campaign. But what happens when the challenge isn’t a lack of awareness, but a lack of wayfinding? When London’s Chinatown needed to put itself more firmly on the map, the solution didn’t come from a billboard—it came from thousands of …
Developing London Chinatown as an Iconic Destination Read More »
In an era of complex public safety challenges, the “soft target” nature of shopping malls requires more than just reactive security—it demands a connected ecosystem. In this feature, Peter Endress explores how digital platforms are replacing siloed systems to transform emergency response. From integrating digital signage for instant evacuations to streamlining communication between tenants and first responders, learn …
SmartGifty brand
owned by Smart Octopus Solutions d.o.o.
Stegne 23a,
1000 Ljubljana
Slovenia
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SmartGifty is a web based gift card management solution for multi-shop shopping centres or multi location businesses like shops, cafes and restaurants. It allows your customers total gift-giving and gift-spending freedom and provides you with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.
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Stegne 23, 1000 Ljubljana, Slovenia
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The operation is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
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