Across Europe, the outlet retail industry has become a key player in experiential shopping — blending strong brand identities with tourism-driven foot traffic and high-performing sales densities. Yet, a major blind spot remains: the Balkans. At the 2025 Repex Conference in Croatia, new research made by Kenn Gunn revealed a surprising gap in the market. …
As Earth Day approaches on April 22, sustainability is at the forefront of consumer and business priorities. More than ever, shoppers want brands that align with their values, and retailers must adapt by offering environmentally friendly options. One simple but impactful shift? Moving from plastic to digital gift cards. Why sustainability in retail matters Consumers …
Earth day & sustainability: The rise of eco-friendly gift cards Read More »
A Seamless Transition to a Modern Gift Card Solution The Challenge Arena Centar Zagreb, one of the largest shopping centers in Croatia, was using an outdated gift card system based on a banking infrastructure. This setup came with high costs, lacked real-time data, and did not support the issuance of e-gift cards—an increasingly important feature …
As winter fades and temperatures rise, consumer shopping habits shift. Spring brings fresh opportunities for retailers to boost sales, and digital gift cards are an underrated tool to capitalize on seasonal trends. With Easter, Mother’s Day, and the general urge to refresh wardrobes and homes, now is the time to make gift cards a key …
Spring shopping trends: How gift cards drive seasonal sales Read More »
Challenge DONE4YOU, an innovative payment platform which offers payment terminals in Belgium, France, and Luxembourg, was looking for an effective way to integrate gift cards into its payment ecosystem to enhance customer experience. With operations across multiple countries, they faced the challenge of creating a smooth and consistent process for customers to purchase and redeem gift cards …
Gift cards offer more than just convenience for customers—they are a treasure trove of data for retailers. By analyzing gift card purchases and redemptions, retailers can gain valuable insights into customer behavior, preferences, and purchasing patterns, which can then be used to optimize sales strategies and drive business growth. Understanding consumer behavior When customers buy …
Gift cards and data: How retailers can use analytics to drive sales Read More »
Gift cards are often the first interaction a new customer has with a brand, and retailers must capitalize on this opportunity to convert gift card recipients into loyal, repeat buyers. Here are five effective strategies for achieving this goal: 1. Offer a welcome discount When a customer redeems their gift card, send them a follow-up …
5 Ways to turn gift card recipients into loyal customers Read More »
The holiday season is one of the most crucial times of the year for retailers, and gift cards play a pivotal role in maximizing sales during this period. As more consumers turn to gift cards as an easy, versatile gifting option, retailers must develop strategic approaches to make the most of this trend. Here’s how …
Boosting holiday sales with gift cards: Retail strategies for success Read More »
Gift cards have long been a staple in the retail industry, but when combined with loyalty programs, they become an even more powerful tool for driving customer engagement and retention. By integrating gift cards into a well-designed loyalty program, retailers can encourage repeat purchases, foster deeper brand loyalty, and unlock new growth opportunities. Why gift …
Gift cards and loyalty programs: A winning combination for retailers Read More »
The retail landscape is changing, and digital gift cards are at the forefront of this transformation. As e-commerce and digital payments continue to dominate consumer preferences, retailers must adapt to the growing demand for digital solutions. While physical gift cards have long been popular, the convenience, personalization, and instant gratification offered by digital gift cards …
The rise of digital gift cards: Why retailers need to adapt Read More »
SmartGifty brand
owned by Smart Octopus Solutions d.o.o.
Stegne 23a,
1000 Ljubljana
Slovenia
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SmartGifty is a web based gift card management solution for multi-shop shopping centres or multi location businesses like shops, cafes and restaurants. It allows your customers total gift-giving and gift-spending freedom and provides you with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.
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Stegne 23, 1000 Ljubljana, Slovenia
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The operation is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
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