When it comes to boosting sales, most brands focus on what people see: visuals, logos, displays. But science tells us we may be missing the most powerful influence of all — scent. Research has shown that scent can increase purchase intent by 80%, extend dwell time, and make customers rate the store more positively — even if nothing else …
The Science of Scent: How Smells Boost Sales — and Loyalty Read More »
Summer is a peak season for travel, dining, and shopping. As tourists explore new destinations, they seek convenient ways to spend money—and gift cards provide the perfect solution. From shopping centers to restaurants and entertainment venues, digital gift cards can drive revenue while offering a seamless customer experience. Why gift cards are perfect for summer …
Summer shopping & tourism: How retailers can capitalize on holiday gift cards Read More »
Z Centar, one of Zagreb’s most vibrant shopping destinations, has joined the SmartGifty network by launching their own digital gift card system, powered by our technology and supported by a sleek self-service kiosk on-site. In an age where convenience drives loyalty, Z Centar’s new gift card offers shoppers a fast, flexible, and intuitive way to give. Whether it’s a …
Think your local mall is weird? Think again. Around the world, shopping centers are pushing the boundaries of what “retail” means — and getting wildly creative in the process. In Dubai, you can ski indoors at the Mall of the Emirates — yes, real snow in the desert. In Tokyo, there’s a mall with a full-on replica of …
Malls Are Getting Weirder — And That’s the Point Read More »
Imagine shopping for sneakers… in the Arctic. Or grabbing a coffee in a mall surrounded by dense jungle. It might sound like something out of a movie, but it’s very much real. Take Longyearbyen, Norway — one of the world’s northernmost towns. Here, you’ll find a shopping center that serves a small community surrounded by polar …
Shopping in the Most Unlikely Places: Malls at the Edge of the World Read More »
Loyalty programs are no longer a nice-to-have; they’re a must-have. In a competitive retail landscape, customer retention is just as important as acquisition. But how can retailers ensure their loyalty programs actually work? Let’s break it down. Why loyalty programs matter Statistics show that 75% of consumers prefer companies that offer rewards. With rising customer …
The power of loyalty programs: How retailers can keep customers engaged Read More »
Across Europe, the outlet retail industry has become a key player in experiential shopping — blending strong brand identities with tourism-driven foot traffic and high-performing sales densities. Yet, a major blind spot remains: the Balkans. At the 2025 Repex Conference in Croatia, new research made by Kenn Gunn revealed a surprising gap in the market. …
As Earth Day approaches on April 22, sustainability is at the forefront of consumer and business priorities. More than ever, shoppers want brands that align with their values, and retailers must adapt by offering environmentally friendly options. One simple but impactful shift? Moving from plastic to digital gift cards. Why sustainability in retail matters Consumers …
Earth day & sustainability: The rise of eco-friendly gift cards Read More »
A Seamless Transition to a Modern Gift Card Solution The Challenge Arena Centar Zagreb, one of the largest shopping centers in Croatia, was using an outdated gift card system based on a banking infrastructure. This setup came with high costs, lacked real-time data, and did not support the issuance of e-gift cards—an increasingly important feature …
As winter fades and temperatures rise, consumer shopping habits shift. Spring brings fresh opportunities for retailers to boost sales, and digital gift cards are an underrated tool to capitalize on seasonal trends. With Easter, Mother’s Day, and the general urge to refresh wardrobes and homes, now is the time to make gift cards a key …
Spring shopping trends: How gift cards drive seasonal sales Read More »
SmartGifty brand
owned by Smart Octopus Solutions d.o.o.
Stegne 23a,
1000 Ljubljana
Slovenia
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SmartGifty is a web based gift card management solution for multi-shop shopping centres or multi location businesses like shops, cafes and restaurants. It allows your customers total gift-giving and gift-spending freedom and provides you with an effective, transparent, secure and easy to implement marketing and purchases clearing tool, which can be also turned into loyalty and cash-back programs. SmartGifty creates added value for everybody involved: gift givers and recipients, shopping centres, retailers and businesses.
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Stegne 23, 1000 Ljubljana, Slovenia
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The operation is co-financed by the Republic of Slovenia and the European Union from the European Regional Development Fund.
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