General

The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand, have evolved into a distinct form of money with their own advantages and tendencies. Here are three ways that gift cards outperform cash and explain why they may be viewed as a distinct form of …

Can gift cards be their own currency? Read More »

In today’s competitive digital world, where areas like streaming entertainment and food delivery are becoming even more saturated, gaining new users and keeping them on board is essential to expanding your company. In order to counteract the inevitable churn of consumers over time, attracting new customers is essential to sustaining a healthy customer lifetime. A business …

Your gift card program can help you increase user acquisition Read More »

Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to them. They are also far less forgiving. Developing a relationship with a customer is more challenging than ever. Even a minor error on your part could cause customers to switch to a rival’s good or service.  …

Introduction to the loyalty program Read More »

Every business now relies heavily on social media, and freebies are a profitable and popular marketing strategy to expand social media reach and raise brand awareness. Companies that sell tangible goods like T-shirts, shoes, etc. can give away their products to customers, but what would you provide your audience if you didn’t sell such things? …

Increase your social media reach with gift cards Read More »

Everyone on your team might not be satisfied if you give every employee an identical present. Although many people will, to be fair, not every employee will value receiving a Starbucks gift card as compensation. Giving your employees the gift of their choice might make your expression of thanks more sincere and significant to them …

The Best Gift for Employee Appreciation Read More »

Gift cards certainly have numerous benefits, which are strong features in general but are even more so from the perspective of eCommerce owing to strategy-related concerns. From the recipient’s perspective, they may not be the most creative gifts, but it is indisputable that they have many advantages.  If you haven’t already, we think this post will …

Gift Cards for your next (Christmas) campaign Read More »

Did you know that boosting your client retention rate by 5% can increase your profitability by up to 95% (HBR, 2021)? However, far too frequently, businesses prioritize acquiring new customers over caring for existing ones. You understandably want to expand your customer base. But how can you keep the customers that are more inclined to …

Building customers’ trust Read More »

One of the main goals when introducing something new is to optimize existing business processes and practices. Research shows that decreasing bureaucracy can simplify and reduce workload while also increasing efficiency. In the case of gift vouchers, there is a lot of manual work and a lot of administration on both sides – tenants and accounting. …

Is bureaucracy and transparency important? Read More »

A headline from the beginning of the year in CNBC screams out “A $761 billion dilemma: Retailers’ returns jump as online sales grow.” The epidemic has aided in the growth of online commerce, among other things. Many of us purchase numerous of our necessities from online retailers and marketplaces. However, shopping for ourselves is one thing; …

Retail returns causing a dilemma Read More »

We all have different needs and wants when it comes to shopping, but did you know that there are 8 main profiles of shoppers? Maybe your customer wants to browse carefully, or maybe they have a list and come in and depart quickly. Different buying behaviors and what ultimately motivates a customer’s decision to make …

8 profiles of shoppers Read More »