General

It’s natural to believe that change is a bad thing at work. Change can be intimidating and frightening because it takes us out of our comfort zone. You know, that comfortable zone where we’d all like to stay for the rest of our lives! Implementing a new product or a project for your customers can …

Changes are not always a bad thing Read More »

Moving forward with your projects is not possible unless you understand what is happening with them. A lot of times, managers lose track of their projects and have a hard time getting back on the path they wanted to follow.  With new projects and products like gift cards, it is essential to have control over …

Take control over your projects Read More »

The industry of gifting has accepted the personalization of products several years ago and the trend is still important and strong. Research shows that customers value personalization and are prepared to spend extra for a product to be personalized. Another factor why the personalization of gift cards has seen such an increasing trend is because …

Personalized and digitalized is a must Read More »

Did you know that there is a National Gift Card day in the United States? It happens on the 15th of January every year! The purpose of it is to remind consumers to spend their gift cards. It is estimated, that there is currently $15 billion unspent in gift cards. As Tracy Tilson, founder of UseYourGiftCard.com said: “Gift …

National Gift Card day Read More »

We have been gifting one another for millions of years, starting with stones, handmade jewelry, clothes and all the way to gift cards. The evolution of gifts is amazing and people from previous centuries would have a hard time believing that virtual gifts are already a thing.  We are not fortune tellers, but thinking about …

Virtual gifts as the next big thing Read More »

Connecting the offline and online world is yesterday’s news, but providing a good shopping customer experience is always in the centre of attention. This is especially important when implementing a new product. Connecting offline and online marketing activities is about more than strengthening brand presence. It’s about leveraging existing brand capital and assets to make a powerful …

Connecting the online and offline worlds Read More »

With the development of today’s world, and cultures deeply rooted in us, giving and receiving gifts such as clothes, household appliances, gaming consoles or gift cards, seem something normal. But have you ever asked how gifts even became a thing or what is the history of gifts? A gift is more than a material object; …

Trojan horse, Eiffel Tower and a gift card? Read More »