SmartGifty Editorial Team

Loyalty programs are no longer a nice-to-have; they’re a must-have. In a competitive retail landscape, customer retention is just as important as acquisition. But how can retailers ensure their loyalty programs actually work? Let’s break it down. Why loyalty programs matter Statistics show that 75% of consumers prefer companies that offer rewards. With rising customer …

The power of loyalty programs: How retailers can keep customers engaged Read More »

Across Europe, the outlet retail industry has become a key player in experiential shopping — blending strong brand identities with tourism-driven foot traffic and high-performing sales densities. Yet, a major blind spot remains: the Balkans. At the 2025 Repex Conference in Croatia, new research made by Kenn Gunn revealed a surprising gap in the market. …

Why the Balkans are the next big opportunity for premium outlet growth — and what that means for gift cards Read More »

As Earth Day approaches on April 22, sustainability is at the forefront of consumer and business priorities. More than ever, shoppers want brands that align with their values, and retailers must adapt by offering environmentally friendly options. One simple but impactful shift? Moving from plastic to digital gift cards. Why sustainability in retail matters Consumers …

Earth day & sustainability: The rise of eco-friendly gift cards Read More »

As winter fades and temperatures rise, consumer shopping habits shift. Spring brings fresh opportunities for retailers to boost sales, and digital gift cards are an underrated tool to capitalize on seasonal trends. With Easter, Mother’s Day, and the general urge to refresh wardrobes and homes, now is the time to make gift cards a key …

Spring shopping trends: How gift cards drive seasonal sales Read More »

Gift cards offer more than just convenience for customers—they are a treasure trove of data for retailers. By analyzing gift card purchases and redemptions, retailers can gain valuable insights into customer behavior, preferences, and purchasing patterns, which can then be used to optimize sales strategies and drive business growth. Understanding consumer behavior  When customers buy …

Gift cards and data: How retailers can use analytics to drive sales Read More »

Gift cards are often the first interaction a new customer has with a brand, and retailers must capitalize on this opportunity to convert gift card recipients into loyal, repeat buyers. Here are five effective strategies for achieving this goal: 1. Offer a welcome discount  When a customer redeems their gift card, send them a follow-up …

5 Ways to turn gift card recipients into loyal customers Read More »

The holiday season is one of the most crucial times of the year for retailers, and gift cards play a pivotal role in maximizing sales during this period. As more consumers turn to gift cards as an easy, versatile gifting option, retailers must develop strategic approaches to make the most of this trend. Here’s how …

Boosting holiday sales with gift cards: Retail strategies for success Read More »

Gift cards have long been a staple in the retail industry, but when combined with loyalty programs, they become an even more powerful tool for driving customer engagement and retention. By integrating gift cards into a well-designed loyalty program, retailers can encourage repeat purchases, foster deeper brand loyalty, and unlock new growth opportunities. Why gift …

Gift cards and loyalty programs: A winning combination for retailers Read More »