SmartGifty Editorial Team

In the current business climate, employee and customer engagement is crucial in determining a company’s success. Engaging employees at work not only ensures productivity and motivation but also leads to long-term employee satisfaction and retention. Likewise, retaining customers and reducing churn is vital in the current economic scenario, proving to be as important as acquiring …

Ways in Which Businesses Utilize Gift Cards to Foster Employee and Customer Engagement Read More »

In today’s world, consumers’ concerns about sustainability are on the rise, and for good reason. The environmental impact of our choices has never been more apparent, and consumers are actively seeking out businesses that align with their values. As a business owner, you have the opportunity to show your customers that you’re moving in the …

Demonstrating Your Commitment to Sustainability through Gift Cards Read More »

Gift cards have become a popular choice for presents, offering both givers and receivers flexibility and convenience. However, not all gift cards are created equal, and it’s crucial to choose one that aligns with the recipient’s preferences. In this guide, we’ll delve into the top priorities of gift card users to help you make the …

The Ultimate Guide to Choosing the Perfect Gift Card: What Users Really Want Read More »

Were you aware that the global gift card market is projected to expand from $800 billion to $1.6 trillion by 2027, adding an impressive $800 billion in just four years? Upon closer examination of the latest trends research, the reason for this remarkable growth in gift card usage becomes evident. Now is an opportune moment …

The popularity of gift cards has reached new heights Read More »

In today’s competitive digital market, attracting and retaining new customers is crucial for the growth of businesses, especially with crowded spaces like streaming entertainment and food delivery. Bringing in new customers helps counterbalance the natural loss of customers over time. To remain competitive and thrive in the future, companies need to continuously seek out new …

Better loyalty program, bigger customer acquisition Read More »

We often talk about gift cards and the trends that are happening around them. But what even are gift cards? Gift cards have become a popular way of giving gifts for many occasions. They offer a convenient and practical solution for people who are unsure what to buy for their loved ones, friends, or colleagues. …

Gift cards in general Read More »

The ability of a brand or business to keep its clients over time is referred to as customer retention. It is the proportion of customers who stay loyal to a firm or brand rather than turning to rivals. High customer retention is frequently regarded as an indication of happy customers, loyalty, and a good reputation. The …

Top 4 Customer Retention Strategies Read More »

The usage of gift cards in exchange for cash seems like a simple idea. Gift cards, on the other hand, have evolved into a distinct form of money with their own advantages and tendencies. Here are three ways that gift cards outperform cash and explain why they may be viewed as a distinct form of …

Can gift cards be their own currency? Read More »

In today’s competitive digital world, where areas like streaming entertainment and food delivery are becoming even more saturated, gaining new users and keeping them on board is essential to expanding your company. In order to counteract the inevitable churn of consumers over time, attracting new customers is essential to sustaining a healthy customer lifetime. A business …

Your gift card program can help you increase user acquisition Read More »

Customers do, after all, possess greater power than ever. They are far more intelligent and have greater options available to them. They are also far less forgiving. Developing a relationship with a customer is more challenging than ever. Even a minor error on your part could cause customers to switch to a rival’s good or service.  …

Introduction to the loyalty program Read More »